FEED is an American fashion company, founded by Lauren Bush-Lauren and Ellen Gustafson in 2007.

History

FEED was co-founded by Lauren Bush-Lauren, granddaughter of

George H. W. Bush George Herbert Walker BushBefore the outcome of the 2000 United States presidential election, he was usually referred to simply as "George Bush" but became more commonly known as "George H. W. Bush", "Bush Senior," "Bush 41," and even "Bush th ...

and wife of David Lauren, and Ellen Gustafson in 2007. Bush-Lauren's initial idea was to create a tangible and shareable way to show consumers their impact. She did so by stamping a number on every product. The number represents the quantity of school meals donated by their purchase. Bush-Lauren was inspired by her travels as a student ambassador with the

World Food Programme The World Food Programme (WFP) is an international organization within the United Nations that provides food assistance worldwide. It is the world's largest humanitarian organization and the leading provider of school meals. Founded in 1961 ...

. By combining fashion and philanthropy she designed her first product the ''FEED 1'' Bag. In 2012, FEED Projects was listed as a partner of the (RED) campaign, with other brands such as Nike, Girl,

American Express American Express Company or Amex is an American bank holding company and multinational financial services corporation that specializes in payment card industry, payment cards. It is headquartered at 200 Vesey Street, also known as American Expr ...

and Converse. The campaign's mission is to prevent the transmission of HIV from mothers to their children by 2015 (the campaign's byline is "Fighting For An AIDS Free Generation"). In July 2019, FEED Projects signed a partnership with Ralph Lauren on a capsule collection. In May 2020, FEED Projects signed a partnership with

Clarins Clarins is a family-run France, French multinational cosmetics company, which was founded in Paris in 1954 by Jacques Courtin-Clarins. In addition to manufacturing and selling cosmetics, skincare and perfume products, the company is also a major ...

to sell limited-edition bags filled with products from the cosmetics brand.

Description

FEED is an impact-driven lifestyle brand, the goal of the company is to help feed children in need. FEED has provided more than 110 million meals to date globally through the World Food Programme and domestically through

Feeding America Feeding America is a United States–based Nonprofit organization, non-profit organization that is a nationwide network of more than 200 food banks that feed more than 46 million people through food pantries, soup kitchens, shelters, and other c ...

along with No Kid Hungry. Every FEED product has a number on the packaging, indicating the number of school meals that will be provided to a child as a result to the purchase.

References

{{Reflist

External links

Official Website
Organizations established in 2006 2010s fashion Social enterprises Bags (fashion) Fashion accessory brands Hunger relief organizations 2006 establishments in the United States