''Eyebrows'' is a British

television advertisement A television advertisement (also called a commercial, spot, break, advert, or ad) is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. ...

launched by

Cadbury plc Cadbury, formerly Cadbury's and Cadbury Schweppes, is a British multinational confectionery company owned by Mondelez International (spun off from Kraft Foods) since 2010. It is the second-largest confectionery brand in the world, after Mars. ...

in 2009 to promote their Dairy Milk-brand

chocolate Chocolate is a food made from roasted and ground cocoa beans that can be a liquid, solid, or paste, either by itself or to flavoring, flavor other foods. Cocoa beans are the processed seeds of the cacao tree (''Theobroma cacao''); unprocesse ...

. The advert features two children, a boy (Bradley Ford) and a girl (Georgia Wake), sitting in front of a grey backdrop at a photographer's studio. When the photographer leaves the shot to answer the telephone, the boy presses a button on his watch, at which point "Don't Stop The Rock" by Freestyle begins to play. The children begin to move their eyebrows up and down to the beat of the song. Throughout the song, the children move their heads from to left to right, up and down staring into a number of cameras, as they continue to move their eyebrows. Towards the end of the advert, the girl begins to release air from a pink balloon in time with the music, producing effects similar to

scratching Scratching, sometimes referred to as scrubbing, is a DJ and Turntablism, turntablist technique of moving a vinyl record back and forth on a phonograph, turntable to produce percussive or rhythmic sounds. A crossfader on a DJ mixer may be used to ...

vinyl record A phonograph record (also known as a gramophone record, especially in British English) or a vinyl record (for later varieties only) is an analog signal, analog sound Recording medium, storage medium in the form of a flat disc with an inscribed, ...

. The end of the advert displays a bar of Cadbury Dairy Milk Chocolate above the slogan of the campaign: "A Glass and A Half Full of Joy". The advert was written by creative director Nils-Petter Lovgren at Fallon and directed by Tom Kuntz. It has been reported on in numerous news media and

blogs A blog (a Clipping (morphology), truncation of "weblog") is an informational website consisting of discrete, often informal diary-style text entries also known as posts. Posts are typically displayed in Reverse chronology, reverse chronologic ...

and resulted in many people doing eyebrow dances in

YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...

videos and parodied in television programmes including '' The Sunday Night Project'', with

Lily Allen Lily Rose Beatrice Allen (born 2 May 1985) is an English singer, songwriter, and actress. List of awards and nominations received by Lily Allen, Her accolades include a Brit Award, alongside nominations for a Grammy Award and a Laurence Olivi ...

playing the part of the boy, while puppet doppelgängers of

Wayne Rooney Wayne Mark Rooney (born 24 October 1985) is an English professional Manager (association football), football manager and former Association football, player who was most recently the head coach of EFL Championship club Plymouth Argyle F.C., Pl ...

and

Sven-Göran Eriksson Sven-Göran Eriksson (; 5 February 1948 – 26 August 2024) was a Swedish association football, football player and Coach (sport), manager. After a playing career as a right-back, Eriksson went on to experience major success in club management ...

did their version on an episode of

Setanta Sports Setanta Sports Media is a sports television company based in Dublin, Ireland and in Tbilisi, Georgia, broadcasting throughout select Eurasian countries, and the Philippines. The company was formed in 1990 to facilitate the broadcasting of Iris ...

' '' Special 1 TV''. ''

The Daily Telegraph ''The Daily Telegraph'', known online and elsewhere as ''The Telegraph'', is a British daily broadsheet conservative newspaper published in London by Telegraph Media Group and distributed in the United Kingdom and internationally. It was found ...

'' newspaper reported: "The one-minute film for Cadbury's Dairy Milk chocolate is thought to have been viewed more than four million times on YouTube and similar sites in its first three weeks. It is twice the number of viewings racked up at the same stage by the firm's previous cult clip, in which a

gorilla Gorillas are primarily herbivorous, terrestrial great apes that inhabit the tropical forests of equatorial Africa. The genus ''Gorilla'' is divided into two species: the eastern gorilla and the western gorilla, and either four or five su ...

plays drums to

Phil Collins Philip David Charles Collins (born 30 January 1951) is an English musician, songwriter, record producer and actor. He was the drummer and later became the lead singer of the rock band Genesis (band), Genesis and had a successful solo career, ac ...

' "

In the Air Tonight "In the Air Tonight" is the debut solo single by English drummer and singer-songwriter Phil Collins. It was released as the lead single from Collins's debut solo album, ''Face Value (album), Face Value'', in January 1981. It was selected as the s ...

"."The Daily Telegraph:Dancing eyebrows advert for Cadbury's becomes a hit
/ref> The advert is part of an advertising campaign from Cadbury to promote Dairy Milk including the previously mentioned gorilla advert and one of trucks drag racing down an airport runway.

Accolades

References

{{reflist

External links

Official YouTube video by Glassandahalffull Productions.The Guardian: Chocolate in adlandBBC News: Do the eyebrows have it?
2009 works 2009 in British television 2000s television commercials British television commercials Cadbury