''Eye'' magazine is a quarterly print magazine on
graphic design
Graphic design is a profession, academic discipline and applied art that involves creating visual communications intended to transmit specific messages to social groups, with specific objectives. Graphic design is an interdisciplinary branch of ...
and
visual culture
Visual culture is the aspect of culture expressed in visual images. Many academic fields study this subject, including cultural studies, art history, critical theory, philosophy, media studies, Deaf Studies, and anthropology.
The field of vi ...
.
History
First published in London in 1990, ''Eye'' was founded by
Rick Poynor, a prolific writer on graphic design and visual communication. Poynor edited the first twenty-four issues (1990–1997).
Max Bruinsma was the second editor, editing issues 25–32 (1997–1999), before its current editor
John L. Walters took over in 1999. Stephen Coates was art director for issues 1–26, Nick Bell was art director from issues 27–57, and Simon Esterson has been art director since issue 58.
Frequent contributors include Phil Baines,
Steven Heller, John-Patrick Hartnett, Richard Hollis, Paul Kahn,
Robin Kinross, Jan Middendorp,
J. Abbott Miller, John O'Reilly,
Rick Poynor, Elizabeth Resnick,
Alice Twemlow, Kerry William Purcell, Steve Rigley, Adrian Shaughnessy, David Thompson, Christopher Wilson, Steve Hare and many others. Recent issues have included photographs by Philip Sayer, Maria Spann and Francesco Brembati.
Other contributors have included Nick Bell (creative director from issues 27-57), whose article "The steamroller of branding" (published in ''Eye'' 53, the "Brand madness" special issue) is frequently cited in discussions about branding. Bell also designed several graphics in the magazine. Other contributors have included
Louise Sandhaus,
Gavin Bryars
Richard Gavin Bryars (; born 16 January 1943) is an English composer and double bassist. He has worked in jazz, free improvisation, minimalism, Musical historicism, historicism, Avant-garde music, avant-garde, and experimental music.
Early lif ...
, Anne Burdick, Brendan Dawes, Simon Esterson (art director since issue 58),
Malcolm Garrett, Anna Gerber, Jonathan Jones,
Emily King,
Ellen Lupton,
Russell Mills, Quentin Newark, Tom Phillips,
Robin Rimbaud,
Stefan Sagmeister, Sue Steward,
Erik Spiekermann, Teal Triggs,
Val Williams and Judith Williamson.
The magazine design has become the subject of discussion in academic books.
The magazine has had five publishers: Wordsearch,
Emap
Ascential (formerly EMAP) was a British-headquartered global company, specialising in events, intelligence and advisory services for the marketing and financial technology industries. It was listed on the London Stock Exchange until it was ac ...
, Quantum Publishing,
Haymarket Brand Media and Eye Magazine Ltd, formed by
John L. Walters, Simon Esterson and Hannah Tyson in April 2008, after a
management buyout
A management buyout (MBO) is a form of acquisition in which a company's existing managers acquire a large part, or all, of the company, whether from a parent company or individual. Management- and/or leveraged buyouts became noted phenomena of 19 ...
.
[Press release from Haymarket, April 2008.]
See also
*
''Communication Arts'' (magazine)
*
''Emigre'' magazine
*''
Graphis Inc.''
*
''Print'' (magazine)
*''
Visible Language''
*
John L. Walters
*
European Design Awards
References
Sources
* ''Eye'', Nos. 1–12, edited by
Rick Poynor, Wordsearch Ltd, London, 1991–1994.
* ''Eye'', Nos. 13–17, edited by
Rick Poynor,
Emap
Ascential (formerly EMAP) was a British-headquartered global company, specialising in events, intelligence and advisory services for the marketing and financial technology industries. It was listed on the London Stock Exchange until it was ac ...
Architecture, London, 1994–1995.
* ''Eye'', Nos. 18–24, edited by
Rick Poynor, Emap Construct, London, 1995–1997.
* ''Eye'', No. 25, edited by
Max Bruinsma, Emap Construct, London, 1997.
* ''Eye'', Nos. 26–32, edited by
Max Bruinsma, Quantum Publishing, London, 1997–1999.
* ''Eye'', Nos. 33–55, edited by
John L. Walters, Quantum Publishing, London, 1999–2005.
* ''Eye'', Nos. 56–66, edited by
John L. Walters, Haymarket Brand Media, London, 2005–2008.
* ''Eye'', Nos. 67–106, edited by
John L. Walters, Eye Magazine Ltd., London, 2008–2024.
"John L Walters, Eye" ''magCulture'', 18 August 2017.
* Madeleine Morley
"Cover Story: What the Stack Awards Winner Tells us About the New Rules of Magazine Design" ''Eye on Design'', 21 November 2017.
MuirMcNeil generated 100 unique Indigo prints from the ten typographic fields designed for Eye 94's 8000 variable-data front covers.Article about Eye 94 by Beatriz CamargoJohn L. Walters: The Editor Who Keeps An “Eye” On Graphic Design Worldwide. The Mr. Magazine™ Interview.
External links
* {{Official website
1990 establishments in the United Kingdom
Communication design
Design magazines
Graphic design
Magazines established in 1990
Magazines published in London
Quarterly magazines published in the United Kingdom
Visual arts magazines published in the United Kingdom