Extra Strong Mints is a brand name of

mints A mint or breath mint is a food item often consumed as an after-meal refreshment or before business and social engagements to improve breath odor. Mints are commonly believed to soothe the stomach, given their association with natural byproducts ...

produced in the United Kingdom Packet of Extra Strong Mints

History

The brand was first made in 1935. Trebor was sold to Cadbury in 1989.

Promotion

In March 1988, the brand gave a £250,000 sponsorship to the

England national football team The England national football team have represented England in international Association football, football since the first international match in 1872. It is controlled by the Football Association (FA), the governing body for football in Eng ...

, over three years. In April 2015, a new series of adverts for the mints (the first in over ten years) was produced by

Wieden+Kennedy Wieden+Kennedy (W+K; earlier styled ''Wieden & Kennedy'') is an American advertising agency best known for its work for Nike. Founded by Dan Wieden and David Kennedy, and headquartered in Portland, Oregon, it is one of the largest independent ...

London.

Production

They are produced in the north of Sheffield by Trebor, part of

Cadbury Cadbury, formerly Cadbury's and Cadbury Schweppes, is a British multinational confectionery company owned by Mondelez International (spun off from Kraft Foods) since 2010. It is the second-largest confectionery brand in the world, after Mars. ...

. Trebor makes around 35 million packs a year at Sheffield.

References

External links

Trebor story
{{Webarchive, url=https://web.archive.org/web/20150709090804/http://www.thetreborstory.com/index.html , date=9 July 2015 Breath mints British confectionery Cadbury brands Economy of Sheffield History of Sheffield Products introduced in 1935