Extra Hipermercados, commonly referred to as just Extra, is a Brazilian

hypermarket A hypermarket or superstore is a big-box store combining a supermarket and a department store. The result is an expansive retail facility carrying a wide range of products under one roof, including full grocery lines and general merchandise. In ...

and

supermarket A supermarket is a self-service Retail#Types of outlets, shop offering a wide variety of food, Drink, beverages and Household goods, household products, organized into sections. Strictly speaking, a supermarket is larger and has a wider selecti ...

chains owned by grupo

Pão de Açúcar Sugarloaf Mountain (, ) is a peak situated in Rio de Janeiro, Brazil, on a peninsula at the mouth of Guanabara Bay. Rising above the harbor, the peak is named for its resemblance to the traditional shape of concentrated refined loaf suga ...

. As of December 2005, Extra has 76 stores. Some of these stores came from the acquisitions of Paes Mendonça (smaller stores were converted to

and CompreBem) and

Sendas Sendas is a civil parish In England, a civil parish is a type of administrative parish used for local government. It is a territorial designation which is the lowest tier of local government. Civil parishes can trace their origin to the anc ...

(Sendas' Bon Marché hypermarkets were rebranded to Extra Bon Marché) by the group.

Extra Eletro

Grupo Pão de Açúcar also operates electronics and appliance stores under the Extra Eletro banner. These stores are mostly located in major commerce streets and

shopping malls A shopping mall (or simply mall) is a large indoor shopping center, usually anchored by department stores. The term ''mall'' originally meant a pedestrian promenade with shops along it, but in the late 1960s, it began to be used as a generi ...

. This banner was known as Jumbo Eletro (after the purchase of Eletroradiobraz in the 1980s) and later Eletro.

Minimercado Extra

Grupo Pão de Açúcar launched in 2007 two new store formats, both carrying the Extra brand. Extra Perto supermarkets, directed to an audience of the same demographic as Extra hypermarkets, and Minimercado Extraconvenience stores, aimed to compete with "neighborhood markets". Extra Hipermercado

References

External links

Extra.com.br
Supermarkets of Brazil GPA (company) Retail companies established in 1980 Brazilian brands {{Brazil-company-stub