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Extra is a brand of sugarfree
chewing gum Chewing gum is a soft, cohesive substance designed to be chewed without being swallowed. Modern chewing gum is composed of gum base, sweeteners, softeners/plasticizers, flavors, colors, and, typically, a hard or powdered polyol coating. Its tex ...
produced by the
Wrigley Company Wm. Wrigley Jr. Company, also known as Wrigley Company or simply Wrigley's, is an American multinational candy and chewing gum company, based in the Global Innovation Center (GIC) in Goose Island, Chicago, Illinois. Wrigley's is a subsidiary ...
in
North America North America is a continent in the Northern Hemisphere, Northern and Western Hemisphere, Western hemispheres. North America is bordered to the north by the Arctic Ocean, to the east by the Atlantic Ocean, to the southeast by South Ameri ...
,
Europe Europe is a continent located entirely in the Northern Hemisphere and mostly in the Eastern Hemisphere. It is bordered by the Arctic Ocean to the north, the Atlantic Ocean to the west, the Mediterranean Sea to the south, and Asia to the east ...
,
Australia Australia, officially the Commonwealth of Australia, is a country comprising mainland Australia, the mainland of the Australia (continent), Australian continent, the island of Tasmania and list of islands of Australia, numerous smaller isl ...
and some parts of
Africa Africa is the world's second-largest and second-most populous continent after Asia. At about 30.3 million km2 (11.7 million square miles) including adjacent islands, it covers 20% of Earth's land area and 6% of its total surfac ...
and
Asia Asia ( , ) is the largest continent in the world by both land area and population. It covers an area of more than 44 million square kilometres, about 30% of Earth's total land area and 8% of Earth's total surface area. The continent, which ...
.


Brand history

Extra was launched in 1984 in the US and became one of the most popular brands of chewing gum there within a few years. It was also the first sugarfree gum not to use
saccharin Saccharin, also called saccharine, benzosulfimide, or E954, or used in saccharin sodium or saccharin calcium forms, is a non-nutritive artificial sweetener. Saccharin is a sultam that is about 500 times sweeter than sucrose, but has a bitter or ...
, instead using the
NutraSweet The NutraSweet Company is an American nutrient company that produces and markets NutraSweet Neotame, their trademarked brand name for the high-intensity sweetener neotame. In 2021, NutraSweet was placed 43rd by FoodTalks' list of Top 50 Global ...
brand, a sweetener developed by G.D. Searle & Co. that had less bitterness and was believed to be safer in humans and laboratory animals; it was later reformulated with
aspartame Aspartame is an artificial non-saccharide sweetener commonly used as a sugar substitute in foods and beverages. 200 times sweeter than sucrose, it is a methyl ester of the aspartic acid/phenylalanine dipeptide with brand names NutraSwe ...
in 1997. The brand identity of Extra gum varies considerably in different markets, often having completely different flavours, logos and slogans for each country. Extra is currently the sponsor of the
Mexico national football team The Mexico national football team () represents Mexico in men's international association football, football and is governed by the Mexican Football Federation, Federación Mexicana de Fútbol (). It has been a member of FIFA since 1929 and c ...
. In the UK, an earlier sugar free chewing gum brand owned by Wrigley's;
Orbit In celestial mechanics, an orbit (also known as orbital revolution) is the curved trajectory of an object such as the trajectory of a planet around a star, or of a natural satellite around a planet, or of an artificial satellite around an ...
was renamed Extra in 2015, with the same 14-piece package. A TV ad for Extra chewing gum, seen in September 2017, featured a young woman stood in a football kit on a football pitch whilst chewing, appearing to be preparing to take a penalty kick. A complaint to the
ASA Asa may refer to: People and fictional characters * Asa (given name), a given name, including a list of people and fictional characters so named * Asa people, an ethnic group based in Tanzania * Aṣa, Nigerian-French singer, songwriter, and reco ...
was upheld with the ad being described as 'dangerous'.


Flavors


References


External links

*
Wrigley's Extra Gum home page
{{Mars global brands British confectionery American confectionery Brand name confectionery Chewing gum Products introduced in 1984 Wrigley Company brands