Explorer Vodka is a

Swedish Swedish or ' may refer to: Anything from or related to Sweden, a country in Northern Europe. Or, specifically: * Swedish language, a North Germanic language spoken primarily in Sweden and Finland ** Swedish alphabet, the official alphabet used b ...

Wheat

vodka Vodka ( pl, wódka , russian: водка , sv, vodka ) is a clear distilled alcoholic beverage. Different varieties originated in Poland, Russia, and Sweden. Vodka is composed mainly of water and ethanol but sometimes with traces of impuriti ...

brand manufactured by the

V&S Group V&S Group (''V&S Vin & Sprit AB''), founded in 1917, is an international producer and distributor of alcoholic beverages. The group is currently owned by Pernod Ricard. Headquartered in Stockholm, the capital of Sweden, the group employs approxi ...

, formerly owned by the Swedish government. It was developed in the 1950s, targeted for customers in the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 U.S. state, states, a Washington, D.C., federal district, five ma ...

, but its 1958 launch failed in the market. It was instead released in Sweden from 1961. Ever since ''"Explorer"'' has been one of Sweden's most popular brands of vodka, and has during some periods been the most sold distilled beverages in Sweden. It was the first Swedish alcoholic beverage to be termed vodka rather than ''

brännvin Brännvin is a Swedish liquor distilled from potatoes, grain, or (formerly) wood cellulose. It can be plain and colourless, or flavoured with herbs and spices. Beverages labelled ''brännvin'' are usually plain and have an alcohol content betwee ...

''. The original bottle was designed by Swedish ex-prince

Sigvard Bernadotte Sigvard Oscar Fredrik, Prince Bernadotte, Count of Wisborg (7 June 1907 – 4 February 2002) born as, and until 1934 known as, Prince Sigvard of Sweden, Duke of Uppland, was a member of the Swedish Royal Family and a successful industrial des ...

. The label, with exception of the red and white colours of the sail, represents a realistic

Viking ship Viking ships were marine vessels of unique structure, used in Scandinavia from the Viking Age throughout the Middle Ages. The boat-types were quite varied, depending on what the ship was intended for, but they were generally characterized as bein ...

on a voyage of discovery. Or in other terms an ''exploring'' ship.

References

Goods manufactured in Sweden Pernod Ricard brands Swedish brands Swedish vodkas {{distilled-beverage-stub

See also

References