Exner Revival Cars were created by noted automobile designer, Virgil Exner. He produced a series of "Revival Car" concepts for a December 1963 issue of ''

Esquire Esquire (, ; abbreviated Esq.) is usually a courtesy title. In the United Kingdom, ''esquire'' historically was a title of respect accorded to men of higher social rank, particularly members of the landed gentry above the rank of gentleman ...

'' magazine. His designs included an updated model for four famous American marques:

Stutz The Stutz Motor Car Company was an American automobile Automotive industry, manufacturer based in Indianapolis, Indiana that produced high-end Sports cars, sports and Luxury vehicle, luxury cars. The company was founded in 1911 as the Idea ...

Duesenberg Duesenberg Automobile & Motors Company, Inc. was an American race car, racing and luxury car, luxury automobile manufacturer founded in Indianapolis, Indiana, by brothers Fred Duesenberg, Fred and August Duesenberg in 1920. The company is kn ...

Packard Packard (formerly the Packard Motor Car Company) was an American luxury automobile company located in Detroit, Michigan. The first Packard automobiles were produced in 1899, and the last Packards were built in South Bend, Indiana, in 1958. One ...

, and Mercer. He later designed updated

Bugatti Automobiles Ettore Bugatti was a German then French automotive industry, manufacturer of high performance vehicle, high-performance automobiles. The company was founded in 1909 in the then-German Empire, German city of Molsheim, Alsace, by the ...

Pierce-Arrow The Pierce-Arrow Motor Car Company was an American Automotive industry, motor vehicle manufacturer based in Buffalo, New York, active from 1901 to 1938. Although best known for its expensive Luxury vehicle, luxury cars, Pierce-Arrow also manuf ...

, and

Jordan Jordan, officially the Hashemite Kingdom of Jordan, is a country in the Southern Levant region of West Asia. Jordan is bordered by Syria to the north, Iraq to the east, Saudi Arabia to the south, and Israel and the occupied Palestinian ter ...

cars. Little came of these designs, though they became well known as plastic model kits produced by Renwal. A show version of the Bugatti was built by

Ghia Carrozzeria Ghia SpA (established 1916 in Turin) is an Italian automobile design and coachbuilding firm, established by Giacinto Ghia and Gariglio as "Carrozzeria Ghia & Gariglio". The headquarters are located at Corso Guglielmo Marconi, 4, Tu ...

on the last Bugatti Type 101 chassis. The Bugatti Revival Car concept was shown at the

Turin Turin ( , ; ; , then ) is a city and an important business and cultural centre in northern Italy. It is the capital city of Piedmont and of the Metropolitan City of Turin, and was the first Italian capital from 1861 to 1865. The city is main ...

Motor Show in 1965 but at the time it failed to spark another revival of that marque. Exner's Mercer design was also produced as a

concept car A concept car (also known as a concept vehicle or show vehicle) is a car made to showcase new styling or new technology. Concept cars are often exhibited at motor shows to gauge customer reaction to new and radical designs which may or may not ...

. A body was crafted for a shortened (by ) Shelby Cobra chassis, and the Mercer-Cobra was presented in 1965. Exner's Duesenberg revival had the most success. Exner penned a new design for 1966, and a company was formed under Fritz Duesenberg, son of

August Duesenberg August Samuel Duesenberg (December 12, 1879 – January 18, 1955) was a German-born American automobile and engine manufacturer who built American racing and racing engines that set speed records at Daytona Beach, Florida, in 1920; won the 1 ...

to produce the cars on

Chrysler Imperial The Chrysler Imperial, introduced in 1926, was Chrysler (division), Chrysler's top-of-the-line vehicle for much of its history. Models were produced under the Chrysler name until 1954, after which Imperial became Imperial (automobile), a standal ...

chassis. A prototype was again produced by Ghia, and 50 buyers signed up, including

Elvis Presley Elvis Aaron Presley (January 8, 1935 – August 16, 1977) was an American singer and actor. Referred to as the "King of Rock and Roll", he is regarded as Cultural impact of Elvis Presley, one of the most significant cultural figures of the ...

and

Jerry Lewis Jerry Lewis (born Joseph Levitch; March 16, 1926 – August 20, 2017) was an American comedian, actor, singer, filmmaker and humanitarian, with a career spanning seven decades in film, stage, television and radio. Famously nicknamed as "Th ...

. The company fell on financial trouble before production could begin, however, with the prototype seized as payment of outstanding debts.

References

{{Reflist Defunct motor vehicle manufacturers of the United States