Evolve is a

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ...

of the American

professional wrestling Professional wrestling, often shortened to either pro wrestling or wrestling,The term "wrestling" is most often widely used to specifically refer to modern scripted professional wrestling, though it is also used to refer to Real life, real- ...

promotion WWE that launched on March 5, 2025. Brands are divisions of WWE's roster where wrestlers are assigned to perform on a weekly basis. Wrestlers assigned to Evolve primarily appear on the brand's weekly television program, '' Evolve''. The brand serves as a developmental program that features up and coming wrestlers from the

WWE Performance Center WWE Performance Center (WWE PC) is a group of professional wrestling schools owned by American company WWE. They serve as tryout and training facilities for WWE, and also contain sports science and medical facilities as well as live events and ...

and the WWE Independent Development system competing in an attempt to be promoted to NXT, where advanced developmental wrestlers perform to prep for potential main roster call ups. In addition to Evolve's main television program, the brand's wrestlers also appear on its reality and supplementary show, ''

WWE LFG ''WWE LFG'' (meaning "Legends & Future Greats") is an American professional wrestling reality competition series produced by WWE Studios and broadcast by A&E. The series follows up and coming wrestlers from WWE's developmental system, competing ...

'' along with the WWE ID and WWE NIL recruits.

History

In January 2025, it was reported that WWE were planning to revive independent wrestling promotion Evolve as a brand. The company trademarked the name "Evolve" on January 30, 2025, with the first set of Evolve tapings under WWE held at the

Orlando, Florida Orlando ( ) is a city in and the county seat of Orange County, Florida, United States. The city proper had a population of 307,573 at the 2020 census, making it the fourth-most populous city in Florida behind Jacksonville, Florida, Jacksonville ...

on February 7, replacing '' WWE NXT Level Up'', which was cancelled in December 2024. During the

Royal Rumble The Royal Rumble is a professional wrestling event, produced annually since 1988 by WWE, the world's largest professional wrestling promotion. It is named after, and centered on, the Royal Rumble match, a modified Battle royal (professional wre ...

on February 1, WWE announced that the '' WWE Evolve'' program would premiere on Tubi on March 5 in the United States and on

YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...

internationally. In a press release on February 3, 2025, WWE revealed that the series would prominently feature up and coming wrestlers from the

and recruits from the WWE Independent Development and WWE Next in Line systems. In this scenario, Evolve serves as an early stage developmental brand, with the goal being for the wrestlers featured on the Evolve program to move on to NXT (WWE's more advanced developmental brand), and eventually to the main roster on Raw or SmackDown.

Championships

References

{{Professional wrestling in the United States WWE Evolve WWE brands 2025 establishments in the United States