"Every Time" is a song by American singer

Janet Jackson Janet Damita Jo Jackson (born May 16, 1966) is an American singer, songwriter, actress and dancer. She is noted for her innovative, socially conscious and sexually provocative records, as well as elaborate stage shows. Her sound and choreogr ...

from her sixth studio album, ''

The Velvet Rope ''The Velvet Rope'' is the sixth studio album by American singer Janet Jackson. It was released on October 7, 1997, through Virgin Records. Prior to its release, she renegotiated her contract with Virgin for US$80 million, marking this as the la ...

'' (1997). In Japan, it was released as the album's third single on March 25, 1998, while in the United States, it was released as the album's sixth and final single in November 1998. The song has been described as a

ballad A ballad is a form of verse, often a narrative set to music. Ballads were particularly characteristic of the popular poetry and song of Great Britain and Ireland from the Late Middle Ages until the 19th century. They were widely used across Eur ...

that lyrically delves into the protagonist's fear of love. Jackson only performed it on the last Japanese date of

The Velvet Rope Tour The Velvet Rope Tour was the third concert tour by American recording artist Janet Jackson. Launched in support of her sixth studio album '' The Velvet Rope'' (1997), the tour visited Europe, North America, Japan, New Zealand, Africa, and Austral ...

in Tokyo.

Critical response

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'' magazine's review was positive, stating, "'Every Time' ranks with ackson'smost memorable

ballads A ballad is a form of verse, often a narrative set to music. Ballads were particularly characteristic of the popular poetry and song of Great Britain and Ireland from the Late Middle Ages until the 19th century. They were widely used across Eur ...

, such as "

Let's Wait Awhile "Let's Wait Awhile" is a song by American singer Janet Jackson from her third studio album '' Control'' (1986). It was released on January 6, 1987 on A&M Records as the album's fifth single. The song was written and produced by Jackson and Jimmy ...

" and " Again", calling on the things that make Janet so effective with this type of delicate material: Her voice quivers with emotion as she practically whispers about the promise and fear of an imminent romance, while steadfast writer/producer team

Jimmy Jam and Terry Lewis James Samuel "Jimmy Jam" Harris III (born June 6, 1959) and Terry Steven Lewis (born November 24, 1956) are an American R&B/ pop songwriting and record production team. Their productions have received commercial success since the 1980s with var ...

wrap her vocal around a beautiful and sensuous

chorus Chorus may refer to: Music * Chorus (song), the part of a song that is repeated several times, usually after each verse * Chorus effect, the perception of similar sounds from multiple sources as a single, richer sound * Chorus form, song in whic ...

. This song sounds so perfect with the more civil pace of fall, it's an easy decision across the board, at top 40, AC, and R&B. Absolutely destined to be one of her greats." A reviewer from ''

Birmingham Evening Mail The ''Birmingham Mail'' (branded the ''Black Country Mail'' in the Black Country and ''Birmingham Live'' online) is a tabloid newspaper based in Birmingham, England, but distributed around Birmingham, the Black Country, and Solihull and parts of ...

'' wrote, "Gorgeous ballad featuring Miss Jackson's quivering vocals, a piano, strings and some understated percussion." J.D. Considine for ''

Entertainment Weekly ''Entertainment Weekly'' (sometimes abbreviated as ''EW'') is an American online magazine, digital-only entertainment magazine based in New York City, published by Dotdash Meredith, that covers film, television, music, Broadway theatre, books, ...

'' deemed it as one of the album's most affecting moments, noting "when the chords in the chorus to "Every Time" modulate into melancholy as Jackson observes that "every time I fall in love/It seems to never last"." ''

Music Week ''Music Week'' is a trade publication for the UK record industry distributed via a website and a monthly print magazine. It is published by Future. History Founded in 1959 as ''Record Retailer'', it relaunched on 18 March 1972 as ''Music We ...

'' thought Janet was "at her most relaxed" and called her delivery over the songs piano hook as "delicate", but felt that radio "is already spoilt for choice for ballads and many may feel this is a release too far." Andrew Le from ''

Renowned for Sound ''Renowned for Sound'' is an Australian online magazine An online magazine is a magazine published on the Internet, through bulletin board systems and other forms of public computer networks. One of the first magazines to convert from a print ...

'' website called the song "tender, angelic", and also commented that it was "far superior than the overrated, soppy saccharine Again, as it has an even better piano hook and more intimate vocal performance".

Chart performance

The single peaked at number fifty-two in Australia, number sixty-seven in Germany, and number ninety-five in France. But in Iceland it peaked at number 5. In the US it failed to chart on the ''Billboard'' Hot 100, but peaked at number twenty-five on the

Bubbling Under Hot 100 Singles Bubbling Under Hot 100 Singles (also known as Bubbling Under the Hot 100) is a chart published weekly by ''Billboard'' magazine in the United States. The chart lists the top songs that have not yet charted on the main ''Billboard'' Hot 100. Chart ...

chart.

Music video

The accompanying

music video A music video is a video that integrates a song or an album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device intended to ...

was filmed in the then-new

Therme Vals 7132 Thermal Baths (formerly Therme Vals) is a hotel/spa complex in Vals, built over the only thermal springs in the Graubünden canton in Switzerland. Completed in 1996, the spa was designed by Peter Zumthor (Pritzker 2009). History In ...

spa in

Vals Vals is the word for waltz in many European languages. Vals or VALS may also refer to: * Peruvian waltz The vals criollo (), or Peruvian waltz (), is an adaptation of the European waltz brought to the Americas during colonial times by Spain. In ...

, Graubünden, in the Swiss Alps, with direction by

Matthew Rolston Matthew Russell Rolston is an American artist, photographer, director and creative director, known for his lighting techniques and detailed approach to art direction and design. Rolston has been identified throughout his career with the revival an ...

in association with

Howard Schatz Howard Schatz (born 1940) is an American photographer, who previously had a career as an ophthalmologist. Life and work Ophthalmology Schatz began his professional life in medicine. He completed his medical degree at The University of Illinois Co ...

, an expert in underwater photography. It was premiered on October 5, 1998, on

HBO Home Box Office (HBO) is an American pay television service, which is the flagship property of namesake parent-subsidiary Home Box Office, Inc., itself a unit owned by Warner Bros. Discovery. The overall Home Box Office business unit is based a ...

, and was subsequently exhibited twice a day leading up to the broadcast of the concert special for The Velvet Rope Tour one week later. The music video shows Jackson partially nude in water. A strong theme of green is seen in the video through lighting, the fabric surrounding Jackson's body and her contact lenses. The video was featured on the limited bonus-DVD edition of 2001's '' All for You'' as well as the 2004 DVD '' From Janet to Damita Jo: The Videos''.

Britney Spears Britney Jean Spears (born December 2, 1981) is an American singer. Often referred to as the "Princess of Pop", she has sold over 150 million records worldwide, making her one of the world's best-selling music artists. Cultural impact of Brit ...

' "

Everytime "Everytime" is a song by American singer Britney Spears from her fourth studio album, ''In the Zone'' (2003). It was released as the third single from ''In the Zone'' on May 10, 2004, by Jive Records. After her relationship with Justin Timber ...

" has been compared to Jackson's video for "Every Time", with a critic noting, "The original pop queen Janet bared all in a blue lagoon for her "Every Time" video. A little less glam, Britney's tub scene in her "Everytime" video proved dark foreshadowing into her troubled world."

Rihanna Robyn Rihanna Fenty ( ; born February 20, 1988) is a Barbadian singer, businesswoman, and actress. One of the List of music artists by net worth, wealthiest musicians in the world, List of awards and nominations received by Rihanna, her vario ...

's "

Stay Stay may refer to: Places * Stay, Kentucky, an unincorporated community in the US Law * Stay of execution, a ruling to temporarily suspend the enforcement of a court judgment * Stay of proceedings, a ruling halting further legal process in a tr ...

" music video was also compared to both Spears and Jackson's "Everytime" videos, saying "Rihanna isn't the first pop star to brood in a bathtub. Janet Jackson and Britney Spears also bared their emotion immersed in water".

Track listings

* UK CD single # "Every Time" (album version) – 4:17 # "Every Time" (Jam & Lewis Disco Remix) – 4:10 # "Accept Me" – 4:07 * European 12-inch single # "Every Time" (album version) – 4:17 # "Every Time" (Jam & Lewis Disco Remix) – 4:10 # "Every Time" (Jam & Lewis Disco Remix Instrumental) – 4:10 * Japanese CD single # "Every Time" (album version) – 4:17 # " I Get Lonely" (Jason's Special Sauce Dub) – 6:44 # "I Get Lonely" (The Jason Nevins Radio Remix) – 3:13

Charts

Release history

References

{{Authority control 1990s ballads 1997 songs 1998 singles Janet Jackson songs Music videos directed by Matthew Rolston Pop ballads Song recordings produced by Jimmy Jam and Terry Lewis Songs written by Janet Jackson Songs written by Jimmy Jam and Terry Lewis Virgin Records singles