Everus (Li Nian) is a car marque of
GAC Honda, a joint venture between
Honda
commonly known as just Honda, is a Japanese multinational corporation, multinational Conglomerate (company), conglomerate automotive manufacturer headquartered in Minato, Tokyo, Japan.
Founded in October 1946 by Soichiro Honda, Honda has bee ...
and
Guangzhou Automobile Group
Guangzhou Automobile Group Co., Ltd. (GAC Group) is a Chinese State-owned enterprises of China, state-owned automobile manufacturer headquartered in Guangzhou, Guangdong. , it was the Automotive industry in China#List of Chinese automobile ma ...
(GAC Group). Honda became the first foreign automaker to develop vehicles under a brand owned by its local joint venture automaker in China.
[Guangzhou Honda Reveals New Proprietary Brand Honda press release 21 Apr 2008]
/ref>
Li Nian launched its first car, the S1 at the Shanghai Auto Show in April 2011.
History
Beginnings
In 2008, joint venture
A joint venture (JV) is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and risks, and shared governance. Companies typically pursue joint ventures for one of four reasons: to acce ...
Guangqi Honda between the Chinese car company GAC Group
Guangzhou Automobile Group Co., Ltd. (GAC Group) is a Chinese state-owned automobile manufacturer headquartered in Guangzhou, Guangdong. , it was the fifth largest automobile manufacturer in China, with 2.144 million sales in 2021.
The com ...
and the Japanese Honda
commonly known as just Honda, is a Japanese multinational corporation, multinational Conglomerate (company), conglomerate automotive manufacturer headquartered in Minato, Tokyo, Japan.
Founded in October 1946 by Soichiro Honda, Honda has bee ...
decided to create a new brand, Everus, with the Chinese. The study announcement of the branch's first vehicle was the Li Nian Concept prototype in the form of a small roadster presented in 2008 at the Guangzhou Auto Show, and two years later a second concept car was presented in the form of a 4-door sedan.
Three years after its creation, in April 2011, Everus presented the first production car in the form of the subcompact
Subcompact car is a North American classification for cars smaller than a compact car. It is broadly equivalent to the B-segment (Europe), supermini (Great Britain) or A0-class (China) classifications.
According to the U.S. Environmental Pr ...
sedan S1. It was not a new design, but a derivative of the already offered Honda City
The is a sedan car which has been produced by the Japanese manufacturer Honda since 1981.
The City was originally a 3-door hatchback/2-door convertible for the Japanese, European and Australasian markets. The 3-door City was retired in 1994 a ...
model, which was distinguished from it by cosmetic visual modifications. Two years after its launch, the company attempted to differentiate the S1 from the original design by introducing an extensive modernization. The model was sold until 2016, after which production of the Everus S1 came to an end with neither a successor nor plans to launch new products. The branch remained in this condition for another 2 years.
Reactivation and liquidation
The announcement of Everus' return to the market, this time under a completely new brand electric cars
An electric car or electric vehicle (EV) is a passenger automobile that is propelled by an electric traction motor, using electrical energy as the primary source of propulsion. The term normally refers to a plug-in electric vehicle, typ ...
, was the Everus EV Concept study presented in April 2018 at the Beijing Auto Show. In November of the same year, a serial adaptation of this study was presented, as it was a slightly visually modified variation on the Honda Vezel
The Honda HR-V is a subcompact crossover SUV (B-segment) manufactured and marketed by Honda over three generations.
The first generation HR-V, based on the Honda Logo, was marketed from 1999 to 2006 in Europe, Japan and select Asia-Pacific mar ...
already offered in China.
Everus VE-1 sealed the subsidiary's return to the Chinese market in December 2018, a month after its debut. As in the case of the previously offered S1 sedan, the VE-1 remained the only model in the Everus range and no decision was made to expand it in the next two years. In September 2020, the car underwent a minor modernization, during which it was decided to completely withdraw the Everus brand and include the VE-1 model directly in the GAC Honda portfolio. In 2021 Everus added the EA6 to its lineup. This is a rebadged GAC Aion S, which makes it exactly the same as the Lingzhi-Toyota iA5 except for its badges.
Products
Everus S1
The S1 is the first Everus car available for sale. It is a rebadged
In the automotive industry, rebadging (also known as badge engineering, an intentionally ironic misnomer in that little or no actual engineering takes place) is a form of market segmentation used by automobile manufacturers around the world. T ...
fourth-generation Honda City
The is a sedan car which has been produced by the Japanese manufacturer Honda since 1981.
The City was originally a 3-door hatchback/2-door convertible for the Japanese, European and Australasian markets. The 3-door City was retired in 1994 a ...
saloon and went on sale in April 2011.
Everus VE-1
An electric subcompact SUV loosely based on Honda Vezel
The Honda HR-V is a subcompact crossover SUV (B-segment) manufactured and marketed by Honda over three generations.
The first generation HR-V, based on the Honda Logo, was marketed from 1999 to 2006 in Europe, Japan and select Asia-Pacific mar ...
that was previewed by the Everus EV concept. The vehicle is jointly developed by Honda and GAC Honda, with a range of from the 53.6-kWh lithium-ion battery (NCM622) on the New European Driving Cycle, powered by an electric motor drives with and of torque.[
File:Everus S1 facelift 01 China 2014-04-15.jpg, Everus S1
File:2022 GAC-Honda VE-1 (front).jpg, Everus VE-1
File:2022 GAC-Honda VE-1 (rear).jpg, Everus VE-1 rear
]
Concept cars
To announce the Everus marque in 2008, ''Li Nian'', a compact SUV concept car was revealed at the Beijing International Automobile Exhibition Auto China
Beijing International Automotive Exhibition (), Beijing Motor Show () or Auto China is an auto show held biennially in Beijing, China since 1990.
2024
The 2024 Auto China show dates are scheduled for 25 April - 4 May 2024 at the New China Interna ...
.[
The ''Li Nian Roadster'' concept was shown by Guangqi Honda in 2009 Shanghai Auto Show.
The ''Li Nian Sedan'' concept was debuted at Auto China 2010 in Beijing.
The ''EV SUV'' concept was debuted at Auto China 2018 in Beijing.Everus EV Concept: A Look Into Honda’s EV Future]
/ref>
References
{{Automotive industry in the People's Republic of China
Vehicle manufacturing companies established in 2008
Honda
Motor vehicle manufacturers of China
Chinese brands