__NOTOC__ Evert Gummesson (born 1936) is Professor Emeritus of Service Marketing and Management at the

Stockholm Business School Stockholm Business School (SBS; sv, Företagsekonomiska institutionen) is one of the largest academic departments at Stockholm University with around 3 500 students and 120 researchers/lecturers. SBS offers BSc, MSc programmes along with PhD. T ...

, where he was formerly the Director of Research. He received his Ph.D. from

Stockholm University Stockholm University ( sv, Stockholms universitet) is a public research university in Stockholm, Sweden, founded as a college in 1878, with university status since 1960. With over 33,000 students at four different faculties: law, humanities, s ...

Stockholm School of Economics The Stockholm School of Economics (SSE; sv, Handelshögskolan i Stockholm, HHS) is a private business school located in city district Vasastaden in the central part of Stockholm, Sweden. SSE offers BSc, MSc and MBA programs, along wit ...

. He is a Fellow and Honorary Doctor of

Hanken School of Economics Hanken School of Economics (Swedish language, Swedish: ''Svenska handelshögskolan,'' also known as Hanken) is a business school in Finland with two locations, Helsinki and Vaasa. Founded in 1909, it is the oldest business school in Finland, and o ...

, Helsinki, Finland, and a Fellow of the

University of Tampere The University of Tampere (UTA) ( fi, Tampereen yliopisto (Tay), ) was a public university in Tampere, Finland that was merged with Tampere University of Technology to create the new Tampere University on 1 January 2019. The university offered ...

, Finland.

Research

Gummesson's research interest include

services marketing Services marketing is a specialized branch of marketing which emerged as a separate field of study in the early 1980s, following the recognition that the unique characteristics of services required different strategies compared with the marketi ...

relationship marketing Relationship marketing is a form of marketing developed from direct response marketing campaigns that emphasizes customer retention and satisfaction rather than sales transactions. It differentiates from other forms of marketing in that it ...

service-dominant logic Service-dominant (S-D) logic, in behavioral economics, is an alternative theoretical framework for explaining value creation, through exchange, among configurations of actors. It is a dominant logic. The underlying idea of S-D logic is that human ...

organizational structure An organizational structure defines how activities such as task allocation, coordination, and supervision are directed toward the achievement of organizational aims. Organizational structure affects organizational action and provides the founda ...

grounded theory Grounded theory is a systematic methodology that has been largely applied to qualitative research conducted by social scientists. The methodology involves the construction of hypotheses and theories through the collecting and analysis of data. Gr ...

case study A case study is an in-depth, detailed examination of a particular case (or cases) within a real-world context. For example, case studies in medicine may focus on an individual patient or ailment; case studies in business Business is the pract ...

methodology, and other research methodologies.

Professional Activities

He is a Senior Advisory Board member for the European Journal of Marketing.

Publications

* Gummesson, E. Montserrat, D-M. Saren, M. (2022). Improving the Evaluation of Scholarly Work. Springer Int Publ. AG. * Gummesson, E. (2017). Case theory in business and management: Reinventing case study research. Sage. * Gummesson, E. (2011). Total relationship marketing. Routledge. * Lovelock, C., & Gummesson, E. (2004). Whither services marketing? In search of a new paradigm and fresh perspectives. Journal of service research, 7(1), 20-41. * Gummesson, E. (2002). Relationsmarknadsföring i tjänsteföretag: från 4 P till 30 R. Liber. * Gummesson, E. (2000). Qualitative methods in management research. Sage. * Gummesson, E. (1984). Resultatinriktad marknadsföring. Norstedts Juridik.

Awards

* S-D Logic Award (June 2011), * Christopher Lovelock Career Contributions to the Service Discipline Award (2000),

References

External links

ResearchGate

Kotler Impact
{{DEFAULTSORT:Gummesson, Evert Living people 1936 births Academic staff of the Stockholm School of Economics Marketing theorists Swedish marketing people