Euroland was a Dutch
variety store
A variety store (also five and dime (historic), pound shop, or dollar store) is a retail store that sells general merchandise, such as apparel, auto parts, dry goods, toys, hardware, furniture, and a selection of groceries. It usually sel ...
chain.
History
In 1997, the first ''2.50 Shop'' opened its doors, selling everything for
ƒ2.50. In 2001, the similar shop called Knaakland ("knaak" was a ƒ2.50 coin) was bought by the 2.50 Shop chain. Both shops kept their original name until the introduction of the
euro
The euro (currency symbol, symbol: euro sign, €; ISO 4217, currency code: EUR) is the official currency of 20 of the Member state of the European Union, member states of the European Union. This group of states is officially known as the ...
, less than a year later. Both shops were rebranded to Euroland, using a logo similar to that of Knaakland, and initially selling everything for a euro.
As the assortment expanded, the initial €1-only policy was dropped, and other, more expensive goods appeared. Later on however, everything displayed on the side walls was on sale for €1 with more expensive goods occupying the middle of the store. This partitioning was intended to avoid confusion.
The chain went bankrupt in 2017.
See also
*
Action
Action may refer to:
* Action (philosophy), something which is done by a person
* Action principles the heart of fundamental physics
* Action (narrative), a literary mode
* Action fiction, a type of genre fiction
* Action game, a genre of video gam ...
*
Zeeman (chain store)
*
Poundland
Poundland Limited is a British variety store chain founded by Dave Dodd and Steven Smith in 1990, originally selling all of its items at the single price of £1.
The retailer grew from a single location in Burton upon Trent, opening its hund ...
*
Family Dollar
Family Dollar Stores, Inc. is an American variety store chain founded in 1959 by Leon Levine in Charlotte, North Carolina. With over 8,000 locations in all states except Alaska and Hawaii, it was once the second largest retailer of its type in th ...
References
{{Authority control
Retail companies established in 1997
Variety stores