Eurocrem (a shorthand for Eurocrem Takovo) is a brand of two-colored (brown and white)

hazelnut The hazelnut is the fruit of the hazel tree and therefore includes any of the nuts deriving from species of the genus '' Corylus'', especially the nuts of the species ''Corylus avellana''. They are also known as cobnuts or filberts according to ...

- and

cocoa Cocoa may refer to: Chocolate * Chocolate * ''Theobroma cacao'', the cocoa tree * Cocoa bean, seed of ''Theobroma cacao'' * Chocolate liquor, or cocoa liquor, pure, liquid chocolate extracted from the cocoa bean, including both cocoa butter and ...

-flavored sweet milk

chocolate spread Chocolate spread is a sweet chocolate-flavored paste which is eaten mostly spread on breads and toasts or similar grain items such as waffles, pancakes, muffins, and pitas. Although it tastes, smells, and looks like chocolate, it does not solid ...

, produced by a

Swisslion Group Swisslion Group (full legal name: ''Swisslion Group d.o.o.'') is a Serbian multinational food and drinks manufacturer headquartered in Novi Sad. Its products are produced in its factories located in Serbia, Croatia, North Macedonia, and Bosnia ...

factory in

Gornji Milanovac Gornji Milanovac ( sr-Cyrl, Гoрњи Милановац, ) is a town and municipality located in the Moravica District of central Serbia. The population of the town is 23,109, while the population of the municipality is 38,985 (2022 census data). ...

Serbia , image_flag = Flag of Serbia.svg , national_motto = , image_coat = Coat of arms of Serbia.svg , national_anthem = () , image_map = , map_caption = Location of Serbia (gree ...

, about south of

Belgrade Belgrade is the Capital city, capital and List of cities in Serbia, largest city of Serbia. It is located at the confluence of the Sava and Danube rivers and at the crossroads of the Pannonian Basin, Pannonian Plain and the Balkan Peninsula. T ...

. It was the most popular product of its kind across

SFR Yugoslavia The Socialist Federal Republic of Yugoslavia (commonly abbreviated as SFRY or SFR Yugoslavia), known from 1945 to 1963 as the Federal People's Republic of Yugoslavia, commonly referred to as Socialist Yugoslavia or simply Yugoslavia, was a country ...

, when they decided to stop producing it under the licence of A. Gandola & C. Spa. It has nothing to do with introduction of international brands such as Italian ''

Nutella Nutella ( , , ; stylized in all lowercase) is a brand of brown, sweetened hazelnut cocoa spread. Nutella is manufactured by the Italian company Ferrero and was introduced in 1964, although its first iteration dates to 1963. History Pietro ...

'' and German ''

Nudossi Nudossi () is a brand of sweetened hazelnut cocoa spread manufactured by the Saxon and Dresdner baking and confectionery GmbH & Co. KG ,formerly known as Vadossi. In its plastic container with a red lid, Nudossi is the manufacturer's best-known p ...

''. Additionally, it used to be accompanied by an image of a slice of bread covered with Eurocrem, one half of the slice covered with brown (cocoa-flavored) Eurocrem, and another half covered with white Eurocrem (hazelnut-flavored).

History

The trademark ''Eurocrem'' was registered with the World Intellectual Property Organisation (

WIPO The World Intellectual Property Organization (WIPO; (OMPI)) is one of the 15 specialized agencies of the United Nations (UN). Pursuant to the 1967 Convention Establishing the World Intellectual Property Organization, WIPO was created to pr ...

) on 3 August 1967 by the

Italian Italian(s) may refer to: * Anything of, from, or related to the people of Italy over the centuries ** Italians, a Romance ethnic group related to or simply a citizen of the Italian Republic or Italian Kingdom ** Italian language, a Romance languag ...

company A. Gandola & C. Spa, receiving registration number 336733. A. Gandola & C. Spa licensed the Eurocrem brand in 1972 to Takovo, a food and drinks manufacturer based in Gornji Milanovac, which is now part of Swisslion Group. Takovo was one of the largest industrial companies of the former SFR Yugoslavia. A. Gandola & C. Spa still produces the original Eurocrem chocolate spread. On 15 September 2008, Swisslion Group registered the ''Takovo Eurocrem'' trademark with the

, receiving registration number 993249. According to local media reports in November 2011, Swisslion Group produces of Takovo Eurocrem annually; half of that amount is exported to the United States, Western European countries, and countries of the former SFR Yugoslavia. Licensed Eurocrem is available in only one flavor combination, hazelnut and cocoa. There's a few variants and sizes of Eurocrem, including Eurocrem Blok, a form of Eurocrem in the style of a chocolate bar, as well as sizes up to 2-lb. buckets. Eurocrem has been marketed under various slogans, including "for the growing generation", "we grow together" and "there's only one", with the latter used recently .

Packages

Numerous package types and sizes are manufactured, ranging from to containers. Various packaging materials are used, depending on package sizes and their targeting at retail or bulk consumers including foil packs, plastic or glass bowls and jars, and plastic buckets. Swisslion Group also manufactures a bar version of Eurocrem called ''Euro Blok''.

References

{{Reflist, 30em

External links

Official A. Gandola & C. Spa website

Official Swisslion Group website
Spreads (food) Serbian confectionery Products introduced in 1970 Hazelnut dishes

History

Packages

See also

References

External links