Havas London (formerly known as Euro RSCG London) is a

London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...

-based integrated

advertising agency An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generall ...

. It is part of the Havas Worldwide network (formerly known as Euro RSCG Worldwide) network which has 316

office An office is a space where the employees of an organization perform Business administration, administrative Work (human activity), work in order to support and realize the various goals of the organization. The word "office" may also denote a po ...

s located in 75 countries throughout

Europe Europe is a continent located entirely in the Northern Hemisphere and mostly in the Eastern Hemisphere. It is bordered by the Arctic Ocean to the north, the Atlantic Ocean to the west, the Mediterranean Sea to the south, and Asia to the east ...

North America North America is a continent in the Northern Hemisphere, Northern and Western Hemisphere, Western hemispheres. North America is bordered to the north by the Arctic Ocean, to the east by the Atlantic Ocean, to the southeast by South Ameri ...

Latin America Latin America is the cultural region of the Americas where Romance languages are predominantly spoken, primarily Spanish language, Spanish and Portuguese language, Portuguese. Latin America is defined according to cultural identity, not geogr ...

Asia Pacific Asia ( , ) is the largest continent in the world by both land area and population. It covers an area of more than 44 million square kilometres, about 30% of Earth's total land area and 8% of Earth's total surface area. The continent, which ...

and the

Middle East The Middle East (term originally coined in English language) is a geopolitical region encompassing the Arabian Peninsula, the Levant, Turkey, Egypt, Iran, and Iraq. The term came into widespread usage by the United Kingdom and western Eur ...

. In September 2012 the Euro RSCG Worldwide network rebranded to Havas Worldwide.

History

Euro RSCG London was first created by merging Colman RSCG and Horner Collis Kirvan. In 1994, Euro RSCG's London office was relaunched as Euro RSCG Wnek Gosper by Mark Wnek and

Brett Gosper Brett Gosper (born 21 June 1959 in Melbourne, Australia) is Head of Europe & Asia-Pacific for the National Football League. Gosper was previously CEO of World Rugby, a former advertising agency leader and an elite-level rugby union player. Ea ...

who had been approached by the

Euro RSCG Havas Creative, formerly known as Havas Worldwide and Euro RSCG, is a French advertising agency. It is one of the largest integrated marketing communications agencies in the world, made up of 316 offices located in 75 countries. The firm provide ...

network to turn the agency around. Brett Gosper left for New York in 2003. Mark Wnek also left in January 2004, whereafter the names of the founders were dropped and the agency was renamed Euro RSCG London.

Renaming

Euro RSCG itself was renamed Havas Worldwide in 2012, and the London office was then renamed Havas Worldwide London. The name was later shortened to Havas London.

Key clients

The agency works for global brands including

Chivas Regal Chivas Regal () is a blended Scotch whisky produced by the Chivas Brothers subsidiary of Pernod Ricard in Scotland. History Chivas Regal was created in 1909 by Chivas Brothers Master Blender Charles Stewart Howard as a 25-year-old luxury wh ...

Birds Eye Birds Eye is an international brand of frozen foods founded in the United States and now owned by Conagra Brands in the United States, by Nomad Foods in Europe, and Simplot in Australia. The former Birds Eye Company Ltd., originally named "B ...

Reckitt Benckiser Reckitt Benckiser Group PLC, currently branded as Reckitt, formerly known as Reckitt Benckiser, is a British multinational consumer goods company headquartered in Slough, United Kingdom. It is a producer of health, hygiene and nutrition prod ...

Evian Evian (, ; , stylized as evian) is a French brand that bottles mineral water from several sources near Évian-les-Bains, on the south shore of Lake Geneva. Evian is owned by Danone, a French multinational corporation. In addition to the miner ...

, PSA Peugeot Citroen,

Unilever Unilever PLC () is a British multinational consumer packaged goods company headquartered in London, England. It was founded on 2 September 1929 following the merger of Dutch margarine producer Margarine Unie with British soap maker Lever B ...

, Ideal Standard,

Credit Suisse Credit Suisse Group AG (, ) was a global Investment banking, investment bank and financial services firm founded and based in Switzerland. According to UBS, eventually Credit Suisse was to be fully integrated into UBS. While the integration ...

Maggie's Centres Maggie's centres are a network of drop-in centres across the United Kingdom and abroad that aim to help anyone who has been affected by cancer. They are intended as welcoming and caring environments that provide support, information and practica ...

Mothercare Mothercare plc is a global brand for products for parents and young children. The company's shares are listed on AIM in London. Mothercare was founded in the United Kingdom in 1961, and specialized in products for expectant mothers and in ge ...

and

Mondelēz International Mondelēz International, Inc. ( ) is an American Multinational corporation, multinational confectionery, food industry, food, Holding company, holding, drink industry, beverage and snack food company based in Chicago. Mondelez has an annual rev ...

. Former clients include

Abbey National The Abbey National Building Society was formed in 1944 by the merger of the Abbey Road and the National building societies. It was the first building society in the United Kingdom to Demutualisation, demutualise, doing so in July 1989. The ba ...

, Iomega, Argos and

Cadbury Cadbury, formerly Cadbury's and Cadbury Schweppes, is a British multinational confectionery company owned by Mondelez International (spun off from Kraft Foods) since 2010. It is the second-largest confectionery brand in the world, after Mars. ...

Notable campaigns

Listed chronically. *"Not at the Table", ad for Häagen Dazs. Won a

D&AD Design and Art Direction (D&AD), formerly known as British Design and Art Direction, is a British educational organisation that was created in 1962 to promote excellence in design and advertising. Its main offices are in Spitalfields in London. ...

Wood Pencil in 2000. *"Megabytes" ad for

Microsoft Microsoft Corporation is an American multinational corporation and technology company, technology conglomerate headquartered in Redmond, Washington. Founded in 1975, the company became influential in the History of personal computers#The ear ...

. Won a D&AD Wood Pencil in 2001. *"Pageant", spot for VO5. Won a D&AD Yellow Pencil Award in 2012. *"Metamorphosis", film for

. Won a "One Merit" award at

The One Club The One Club is an American non-profit organization that recognizes and promotes excellence in advertising.Dougherty, Philip H. (May 11, 1981). One Club Honors Agencies. ''New York Times'' Founded in New York City as The One Club for Art & Copy, T ...

in 2013. *"Explore", campaign for

Durex Durex is a British brand of condoms and personal lubricants owned by Reckitt, Reckitt Benckiser. It was initially developed in London under the purview of the London Rubber Company and British Latex Products Ltd, where it was manufactured betwee ...

's e-commerce site in 2014. One spot used synchronous dual-screen technology to allow a phone or tablet app to show an alternative view when the main ad plays on TV. *"Cut the Cliché", Valentine's Day spot for

. *"The Heathrow Bears", a series of Christmas ads for

Heathrow Airport Heathrow Airport , also colloquially known as London Heathrow Airport and named ''London Airport'' until 1966, is the primary and largest international airport serving London, the capital and most populous city of England and the United Kingdo ...

started in 2016.

References

External links