EuroGeneral is a variety store chain that trades as "EuroGiant" in

Ireland Ireland ( ; ga, Éire ; Ulster Scots dialect, Ulster-Scots: ) is an island in the Atlantic Ocean, North Atlantic Ocean, in Northwestern Europe, north-western Europe. It is separated from Great Britain to its east by the North Channel (Grea ...

, and "PoundGiant" in

Northern Ireland Northern Ireland ( ga, Tuaisceart Éireann ; sco, label=Ulster-Scots, Norlin Airlann) is a part of the United Kingdom, situated in the north-east of the island of Ireland, that is variously described as a country, province or region. North ...

History

The company was founded on by Charlie O'Loughlin when he opened his first variety store, "PoundCity" on

Moore Street Moore Street (; ) is a street in central Dublin, Ireland, off Henry Street, one of Ireland's main shopping streets. The famous Moore Street open-air fruit and vegetable market is Dublin's oldest food market. The market there is a famous landm ...

in Dublin. More stores were opened throughout Ireland. In 2001, Euro General was set up and "PoundCity" was renamed "Euro 2" due to the introduction of the

euro The euro (symbol: €; code: EUR) is the official currency of 19 out of the member states of the European Union (EU). This group of states is known as the eurozone or, officially, the euro area, and includes about 340 million citizens . ...

in 2002. The Euro 2 stores were later renamed "EuroGiant". EuroGeneral opened stores in Northern Ireland as "PoundWorld", but were renamed to "PoundGiant'' due to

Poundworld Poundworld was a chain of British value variety stores that sold most of its items for £1. It was founded in 1974 by Yorkshire-based father-and-son team Chris Edwards Sr. and Chris Edwards Jr. In contrast to many high street retailers, it ma ...

chain entering the Northern Ireland market.

Operations

EuroGeneral has are two main divisions.

Retail Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and th ...

and

Wholesale Wholesaling or distributing is the sale of goods or merchandise to retailers; to industrial, commercial, institutional or other professional business users; or to other wholesalers (wholesale businesses) and related subordinated services. I ...

. EuroGeneral employs over 500 employees and has plans to expand. The retail stores are not franchised - they are said to be all privately owned by EuroGeneral. EuroGeneral

wholesale Wholesaling or distributing is the sale of goods or merchandise to retailers; to industrial, commercial, institutional or other professional business users; or to other wholesalers (wholesale businesses) and related subordinated services. I ...

helps to meet demand from other retailers. The division now supplies over 400 other retail outlets within Ireland and mainland Europe. EuroGeneral claims to be "Ireland's largest online supplier of FMCG and discount lines to the retail trade.

References

External links

Official website
{{VarietyStores Irish companies established in 1990 Retail companies established in 1990 Retail companies of Ireland Variety stores