was a marque of Japanese automaker

Mazda is a Japanese Multinational corporation, multinational automotive manufacturer headquartered in Fuchū, Hiroshima (town), Fuchū, Hiroshima Prefecture, Hiroshima, Japan. The company was founded on January 30, 1920, as Toyo Cork Kogyo Co., Ltd. ...

, marketed as its upscale, fun to drive line. The brand existed in Japan from 1989 to 1996, when sales operations were integrated into ɛ̃fini, and Australia from 1992 to 1996, when it was integrated into the main Mazda model range as a premium sub-brand.

History

In the late 1980s, Mazda diversified in the

Japan Japan is an island country in East Asia. Located in the Pacific Ocean off the northeast coast of the Asia, Asian mainland, it is bordered on the west by the Sea of Japan and extends from the Sea of Okhotsk in the north to the East China Sea ...

market with the launch of three new marques. The company created Autozam, Eunos, and ɛ̃fini, in addition to the

and Ford brands already marketed by it there. The Eunos marque, was marketed as a fun to drive, upscale brand compared to entry level Autozam, traditional Mazda products, and exclusive luxury brand ɛ̃fini. The name was derived for the ancient

Greek Greek may refer to: Anything of, from, or related to Greece, a country in Southern Europe: *Greeks, an ethnic group *Greek language, a branch of the Indo-European language family **Proto-Greek language, the assumed last common ancestor of all kno ...

"eu" meaning "good" and "nos", an abbreviation of "numbers" in English, meant to signify a number, or assortment, of good things. The Marque was launched in Japan with the Eunos 500 in January, 1992 and many of the vehicles created were exported to other markets. From 1991 until 1996, when the Eunos dealership was integrated into Mazda locations,

Citroën Citroën ()The double-dot diacritic over the 'e' is a diaeresis () indicating the two vowels are sounded separately, and not as a diphthong. is a French automobile brand. The "Automobiles Citroën" manufacturing company was founded on 4 June 19 ...

products were sold to Japanese buyers, as well as Mazda's ɛ̃fini locations. This experiment was ended in the mid-1990s. Some of the vehicles sold under the Eunos brand were intended to be sold in North America under the Amati brand, but due to economic conditions, largely attributed to the collapse of the

Japanese asset price bubble The was an economic bubble in Japan from 1986 to 1991 in which real estate and stock market prices were greatly inflated. In early 1992, this price bubble burst and the country's economy stagnated. The bubble was characterized by rapid acceler ...

in 1991, Amati was not launched. The Eunos name was brought back in 2020 for a limited edition of the

Mazda MX-5 The Mazda MX-5 is a lightweight two-person sports car manufactured and marketed by Mazda. The convertible is marketed as the or in Japan, and as the Mazda Miata () in the United States, and formerly in Canada, where it is now marketed as the ...

in France as the MX-5 Eunos Edition, a nod to how the original MX-5 was sold as the Eunos Roadster in Japan.

Vehicles

Eunos sold the following vehicles, all on common Mazda platforms: * 1989 Eunos 100 (BG

Mazda Familia The , also marketed prominently as the Mazda 323, Mazda Protegé and Mazda Allegro, is a small family car that was manufactured by Mazda between 1963 and 2003. The Familia line was replaced by the Mazda3/Axela for 2004. It was marketed as the '' ...

) * 1994 Mazda Lantis (CB) * 1989 Eunos 300 (MA Mazda Persona) * 1992–1993 Eunos 500 (CA Mazda Xedos 6) * 1993–1996 Eunos 800 (TA Mazda Xedos 9/ Mazda Millenia) * 1990 Eunos Cargo (SS platform) * 1990–1995

Eunos Cosmo The was an automobile produced by Mazda from 1967 to 1996. During its production run, the Cosmo served as a "halo" vehicle for Mazda, with the first Cosmo successfully launching the Mazda Wankel engine. The final generation of the Cosmo served ...

(JC

Mazda Cosmo The was an automobile produced by Mazda from 1967 to 1996. During its production run, the Cosmo served as a "halo" vehicle for Mazda, with the first Cosmo successfully launching the Mazda Wankel engine. The final generation of the Cosmo served ...

) * 1991–1993 Eunos Presso/ 30X (EC Mazda MX-3) * 1989–1997 Eunos Roadster (NA

)

Gallery

References

External links

teamEunos.com
Australian Eunos Information & Forum Cars of Japan Mazda Eunos vehicles Japanese luxury motor vehicle marques Vehicle manufacturing companies established in 1989 Vehicle manufacturing companies disestablished in 1996 {{motorvehicle-company-stub