Eulalio Ferrer Rodríguez (26 February 1921, Santander – 25 March 2009,

Mexico City Mexico City is the capital city, capital and List of cities in Mexico, largest city of Mexico, as well as the List of North American cities by population, most populous city in North America. It is one of the most important cultural and finan ...

) was a Spanish-Mexican entrepreneur, involved in communications and advertising. In 1960, he and some associates created a company called "Anuncios Modernos" (Modern Advertising). Later, he created his own company, now known as "", or "Grupo Ferrer". He was a member of the

Academia Mexicana de la Lengua The Academia Mexicana de la Lengua (variously translated as the Mexican Academy of Language, the Mexican Academy of the Language, the Mexican Academy of Letters, or glossed as the Mexican Academy of the Spanish Language; acronym AML) is the cor ...

.Members of the Academia Mexicana de la Lengua

Biography

At the age of 16, he became the local secretary of the Socialist Youth of Spain in Santander. Three years later, he was the youngest Captain in the

Spanish Civil War The Spanish Civil War () was a military conflict fought from 1936 to 1939 between the Republican faction (Spanish Civil War), Republicans and the Nationalist faction (Spanish Civil War), Nationalists. Republicans were loyal to the Left-wing p ...

. When the war turned in favor of the

Nationalists Nationalism is an idea or movement that holds that the nation should be congruent with the state. As a movement, it presupposes the existence and tends to promote the interests of a particular nation, Smith, Anthony. ''Nationalism: Theory, Id ...

, he fled to France and, after spending some time at the refugee camp in Argelès-sur-Mer, he emigrated to Mexico. In 1987, the

Menéndez Pelayo International Prize The Menéndez Pelayo International Prize has been awarded since 1987 by the Menéndez Pelayo International University (UIMP) with the objective of honoring those persons whose literary or scientific work has a humanistic orientation and application, ...

was established with the help of a generous grant from Ferrer. Four years later, he was elected to fill Seat XXII at the Mexican Academy of Language. His first speech was on the subject of the use of language in advertising. In 2000, he became the group's Treasurer. Among his notable lectures were "The Grammar of Color" and "Remembering

Jules Verne Jules Gabriel Verne (;''Longman Pronunciation Dictionary''. ; 8 February 1828 – 24 March 1905) was a French novelist, poet and playwright. His collaboration with the publisher Pierre-Jules Hetzel led to the creation of the ''Voyages extraor ...

". He was also a regular contributor to the "Lengua Viva" section in the newspaper, '' Reforma'' Following his initiative, in 1992 the Real Academia Española recognized the verb " cantinflear", meaning "to speak in an absurd and incongruous way, while saying nothing" or "to act in the same manner". In addition to his membership at Mexican Academy of Language, he was a corresponding member of the

Real Academia Española The Royal Spanish Academy (, ; ) is Spain's official royal institution with a mission to ensure the stability of the Spanish language. It is based in Madrid, Spain, and is affiliated with national language academies in 22 other Hispanopho ...

and the North American Academy of the Spanish Language as well as a full member of the

Sociedad Mexicana de Geografía y Estadística ''Sociedad Mexicana de Geografía y Estadística'' (Mexican Society for Geography and Statistics) is a national organization founded on 18 April 1833 to promote the mapping and boundary demarcation of the newly independent Mexican state. The aim ...

. In 2012, the Fundación Cervantina de México established the "Premio Internacional Eulalio Ferrer" to "distinguish outstanding personalities who have excelled by their contributions to know, understand and enhance those aspects that define what it means to be human".

References

Writings

* ''Publicidad y Comunicación'', Editorial Oceano, 2002

External links

Premio Internacional Eulalio Ferrer

Interview with Ferrer by Juan G. Bedoya
@ ''

El País (; ) is a Spanish-language daily newspaper in Spain. is based in the capital city of Madrid and it is owned by the Spanish media conglomerate PRISA. It is the second-most circulated daily newspaper in Spain . is the most read newspaper in ...

''
Obituary
@ '' El Universal''
"Eulalio Ferrer y la Comunicología"
by Jesús Galindo Caceres @ Razón y Palabra
Grupo Ferrer
website {{DEFAULTSORT:Ferrer, Eulalio 1921 births 2009 deaths 20th-century Mexican businesspeople Members of the Mexican Academy of Language Spanish emigrants to Mexico People from Santander, Spain