Eugene Ubalijoro (born 6 June 1964), is a

Rwanda Rwanda, officially the Republic of Rwanda, is a landlocked country in the Great Rift Valley of East Africa, where the African Great Lakes region and Southeast Africa converge. Located a few degrees south of the Equator, Rwanda is bordered by ...

n business executive, who is serving as vice president at

Molson Coors beverage company Molson Coors Beverage Company is a Canadian-American Multinational corporation, multinational Drink industry, drink and brewing company, brewing company headquartered in Chicago, Illinois. Molson Coors was formed in 2005 through the merger of Mo ...

responsible for sales in central region states of United States of America based in

Dallas Dallas () is a city in the U.S. state of Texas and the most populous city in the Dallas–Fort Worth metroplex, the List of Texas metropolitan areas, most populous metropolitan area in Texas and the Metropolitan statistical area, fourth-most ...

, Texas since March 2021. Prior to his appointment, he was strategic projects partner in same company based in Chicago, Illinois since August 2020. He is currently a Chairperson of the Board of Directors of

Bank of Kigali Bank of Kigali (BK) is a commercial bank in Rwanda. It is licensed by the National Bank of Rwanda. Location The headquarters and main branch of the bank are located at 6112 KN4 Avenue, in Nyarugenge District, in the city of Kigali, the capital a ...

since February 2025. Prior to joining

in August 2020, Ubalijoro served continuously for 30 years in different positions at Heineken Brewery between 1990 and 2020. Where from 2010 to 2018, he was serving as a managing director at Heineken Brewery responsible for

Caribbean The Caribbean ( , ; ; ; ) is a region in the middle of the Americas centered around the Caribbean Sea in the Atlantic Ocean, North Atlantic Ocean, mostly overlapping with the West Indies. Bordered by North America to the north, Central America ...

and

Americas The Americas, sometimes collectively called America, are a landmass comprising the totality of North America and South America.''Webster's New World College Dictionary'', 2010 by Wiley Publishing, Inc., Cleveland, Ohio. When viewed as a sing ...

exports with residence in

Miami Miami is a East Coast of the United States, coastal city in the U.S. state of Florida and the county seat of Miami-Dade County, Florida, Miami-Dade County in South Florida. It is the core of the Miami metropolitan area, which, with a populat ...

. After this position in 2018, he was also appointed as managing director of Heineken Brewery branch in

Ethiopia Ethiopia, officially the Federal Democratic Republic of Ethiopia, is a landlocked country located in the Horn of Africa region of East Africa. It shares borders with Eritrea to the north, Djibouti to the northeast, Somalia to the east, Ken ...

with residence in Addis Abba.

Early life and education

Ubalijoro was born on June 06, 1964 and raised in

Kigali Kigali () is the Capital (political), capital and largest city of Rwanda. It is near the nation's geographic centre in a region of rolling hills, with a series of valleys and ridges joined by steep slopes. As a primate city, Kigali is a relativ ...

, Rwanda until when he was 12 years old. In 1976, his parents moved to

Washington Washington most commonly refers to: * George Washington (1732–1799), the first president of the United States * Washington (state), a state in the Pacific Northwest of the United States * Washington, D.C., the capital of the United States ** A ...

, United States due to working reason. It helped Ubalijoro to attend his high school education at Rochambeau French International School of Washington between 1976 and 1982. From 1982, he joined

Georgetown University Georgetown University is a private university, private Jesuit research university in Washington, D.C., United States. Founded by Bishop John Carroll (archbishop of Baltimore), John Carroll in 1789, it is the oldest Catholic higher education, Ca ...

, U.S. to pursue undergraduate degree where he graduated with bachelor's degree in business administration with double major in international management and finance in 1986. In 1987, Ubalijoro further enrolled in

Université de Sherbrooke The Université de Sherbrooke (UdeS; Quebec English, English: ''University of Sherbrooke'') is a French-language Public university, public research university in Sherbrooke, Quebec, Canada, with a second campus in Longueuil, a suburb on the Mont ...

, Canada for post graduate degree, he graduated with masters degree of Business Administration with major in strategy and finance in 1989.

Career

Heineken

In 1990, after graduating with post graduate degree in business administration from

, Ubalijoro went back to

his motherland and started as international trainee at the part of Heineken Brewery in

known as Bralirwa Brewery. After 2 years, his attested skills led to first appointment as commercial manager at the Bralirwa Brewery company in 1992. He served in the position until February 1995, when he was promoted to Heineken Brewery U.S. as regional field marketing manager with residence in

U.S. The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 states and a federal capital district, Washington, D.C. The 48 contiguous ...

In June 1999, he was also promoted to headquarters of Heineken Brewery,

Netherlands , Terminology of the Low Countries, informally Holland, is a country in Northwestern Europe, with Caribbean Netherlands, overseas territories in the Caribbean. It is the largest of the four constituent countries of the Kingdom of the Nether ...

to become business consultant of the strategy support group with residence in

Amsterdam Amsterdam ( , ; ; ) is the capital of the Netherlands, capital and Municipalities of the Netherlands, largest city of the Kingdom of the Netherlands. It has a population of 933,680 in June 2024 within the city proper, 1,457,018 in the City Re ...

. He was responsible for all companies operating under Heineken Brewery in the field of sales and distributions. He served in this position until January 2003 when he was appointed as commercial director of Sub Sahara Africa at Heineken Brewery headquarters in

. In February 2006, Ubalijoro left Heineken Brewery headquarters in

as he became the general manager of Brasseries de Bourbon, a part of Heineken Brewery located in

Réunion Island Réunion (; ; ; known as before 1848) is an island in the Indian Ocean that is an overseas department and region of France. Part of the Mascarene Islands, it is located approximately east of the island of Madagascar and southwest of the is ...

.He served in this position until August 2010 when he was appointed as managing director responsible for

and Americas

Heineken Heineken Lager Beer (), or simply Heineken (), is a Dutch pale lager beer with 5% alcohol by volume produced by the Dutch brewing company Heineken N.V. Heineken beer is sold in a green bottle with a red star. History On 15 February 1864, ...

exports, with office in

, Florida, he worked under this position for 8 years. In September 2018, Ubalijoro was appointed to serve as managing director of Heineken Brewery in

, based in Addis Abba until May 2020 when he exited Heineken Brewery doors for the first time in previous 30 years.

Molson coors

After 30 year-long career with Heineken Brewery in August 2020, Ubalijoro joined

, a Canadian–American multinational drink and brewing company as strategic projects partner based in

Chicago Chicago is the List of municipalities in Illinois, most populous city in the U.S. state of Illinois and in the Midwestern United States. With a population of 2,746,388, as of the 2020 United States census, 2020 census, it is the List of Unite ...

. After few months in March 2021, he was promoted and appointed as vice president at the company responsible for sales of central region states of United States of America based in

Texas Texas ( , ; or ) is the most populous U.S. state, state in the South Central United States, South Central region of the United States. It borders Louisiana to the east, Arkansas to the northeast, Oklahoma to the north, New Mexico to the we ...

Additional career

Personal life

Ubalijoro is married with 3 children.

References

{{DEFAULTSORT:Ubalijoro, Eugene 1964 births Rwandan business executives Living people Heineken people Georgetown College (Kentucky) alumni