Ethical Capital Partners is a Canadian

private equity firm A private equity firm is an investment management company that provides financial backing and makes investments in the private equity of startup or operating companies through a variety of loosely affiliated investment strategies including le ...

best known for its acquisition of

Aylo Aylo is a Canadian multinational pornographic conglomerate owned by Canadian private equity firm Ethical Capital Partners. It is primarily involved in internet pornography, operating a number of video sharing websites (including platforms such ...

, the owner of

Pornhub Pornhub is a Canadian-owned internet pornography website. It is one of several pornographic video-streaming websites owned by MindGeek. , Pornhub is the 10th-most-trafficked website in the world and the second-most-trafficked adult website afte ...

. The company is chaired by businessman Rocco Meliambro.

History

The company was founded in 2022 in

Montreal Montreal ( ; officially Montréal, ) is the second-most populous city in Canada and most populous city in the Canadian province of Quebec. Founded in 1642 as '' Ville-Marie'', or "City of Mary", it is named after Mount Royal, the triple- ...

. In March 2023, ECP acquired

for an undisclosed sum. The transaction occurred following a series of lawsuits against Aylo (formerly MindGeek) for hosting unlicensed or non-consensual content on its website.

References

2022 establishments in Quebec Private equity firms of Canada {{Canada-company-stub