Est (stylized as est; ) Cola is a

cola Cola is a Carbonation, carbonated soft drink flavored with vanilla, cinnamon, citrus essential oil, oils, and other flavorings. Cola became popular worldwide after the American pharmacist John Stith Pemberton invented Coca-Cola, a trademarked br ...

soft drink A soft drink (see #Terminology, § Terminology for other names) is a class of non-alcoholic drink, usually (but not necessarily) Carbonated water, carbonated, and typically including added Sweetness, sweetener. Flavors used to be Natural flav ...

from

Thailand Thailand, officially the Kingdom of Thailand and historically known as Siam (the official name until 1939), is a country in Southeast Asia on the Mainland Southeast Asia, Indochinese Peninsula. With a population of almost 66 million, it spa ...

, manufactured by Sermsuk Public Company Limited. It was launched on 2 November 2012.

History

Est Cola was created following the termination of the company's contract with

PepsiCo PepsiCo, Inc. is an American multinational corporation, multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase, New York, Purchase. PepsiCo's business encompasses all aspects of the f ...

, for whom it had bottled and distributed

Pepsi Pepsi is a Carbonated water, carbonated soft drink with a cola flavor, manufactured by PepsiCo which serves as its flagship product. In 2023, Pepsi was the second most valuable soft drink brand worldwide behind Coca-Cola; the two share a long ...

in Thailand since 1952. The Pepsi-Sermsuk split created an opportunity for

Coca-Cola Coca-Cola, or Coke, is a cola soft drink manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries and territories worldwide, with consumers drinking more than 1.8 billion company beverage servings ...

to become the leading soda brand in the country. PepsiCo had 48% market shares in Thailand before the split (and Coca-Cola 42%), but its shares dropped to 15% after the split. The split happened after PepsiCo tried and failed to take over Sermsuk. In 2013, Est signed a 2-year partnership with

Manchester City F.C. Manchester City Football Club is a professional football club based in Manchester, England, that competes in the Premier League, the top flight of English football. Founded in 1880 as St. Mark's (West Gorton), they became Ardwick Assoc ...

to use the club's image for advertising purposes in Thailand. In 2014, ThaiBev acquired Est Cola from Sermsuk for THB1.56 billion. Sermsuk remained the manufacturer of the cola.

Variants

* est Cola * est Sugar Free Cola * est Play: Fruit-flavored soft drink. Available in orange,

cream soda Cream soda (also known as creme soda) is a sweet soft drink. Generally flavored with vanilla and based on the taste of an ice cream float, a wide range of variations can be found worldwide. History and development A recipe for cream soda written ...

, strawberry, grape berry, lychee-pear and lemon-lime (also known as est Clear) varieties.

References

{{Colas Cola brands Lemon-lime sodas Fruit sodas Thai drink brands