''Escape Routes'' is an American reality television series which aired on

NBC The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters ...

. The six-part reality competition is a joint venture between NBC and

Ford Motor Company Ford Motor Company (commonly known as Ford) is an American multinational automobile manufacturer headquartered in Dearborn, Michigan, United States. It was founded by Henry Ford and incorporated on June 16, 1903. The company sells automobiles ...

, and it features the

Ford Escape The Ford Escape is a compact crossover SUV sold by Ford since 2000 over four generations. The first generation was jointly developed with Mazda which also created the Mazda Tribute and Mercury Mariner as the twin model. Second generations of t ...

. It premiered on March 31, 2012. Hosting each episode is

Rossi Morreale Rossi Morreale (born April 27, 1977) is a television personality and former college football player. Career Morreale was a starting wide receiver/punt returner for the University of Arkansas Razorbacks football team, lettering from 1997&ndas ...

and

YouTube YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second most ...

star

Justine Ezarik Justine Ezarik ( ; born March 20, 1984) is an American YouTuber. She is best known as iJustine, with over one billion views on her YouTube channel. She gained attention as a lifecaster who communicated directly with her millions of viewers on ...

(a.k.a. "iJustine")

Content

Over the course of the show, the six two-person teams travel in Ford Escapes to six major U.S. cities, where they compete in various events to earn points towards winning the competition. The show also involves audience participation from users on the show's website. The show has been described as a combination of

branded entertainment In marketing, branded content (also known as branded entertainment) is content produced by an advertiser or content whose creation was funded by an advertiser. In contrast to content marketing (in which content is presented first and foremost as a ...

and

social media marketing Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for ...

, with one reviewer describing it as "one giant commercial for the Ford Motor Company".

Cast

White Team: Brett Lemick and Ross Everett Black Team: Derek Konzelman and Drew Konzelman Red Team: Bre Ortola and Tara Rhein Grey Team: Iris Hill and Terrence Davis Blue Team: Sharon Montero and Wilson Montero Yellow Team: Chekesha Johnson and Tiffany Jackson

Ratings

The series premiere drew 1.12 million viewers and 0.2 Adults 18-49 rating on March 31, 2012. The series rose to 1.17 million viewers and a 0.3 Adults 18-49 rating in its second week. The third episode attained the most viewers with 1.20 million tuning in and 0.2 Adults 18-49 rating on April 14, 2012.

References

External links

Official NBC website

Official Ford website
2010s American reality television series 2012 American television series debuts 2012 American television series endings 2010s American game shows English-language television shows NBC original programming {{US-reality-tv-stub