''Equus'' is a quarterly

magazine A magazine is a periodical literature, periodical publication, print or digital, produced on a regular schedule, that contains any of a variety of subject-oriented textual and visual content (media), content forms. Magazines are generally fin ...

for

horse The horse (''Equus ferus caballus'') is a domesticated, one-toed, hoofed mammal. It belongs to the taxonomic family Equidae and is one of two extant subspecies of ''Equus ferus''. The horse has evolved over the past 45 to 55 mi ...

owners that was first published in November 1977. The intent of the magazine is succinctly stated by founding editor and publisher Ami Shinitzky's original working title: ''The Horseman's Veterinary Journal''. In the

editorial An editorial, or leading article (UK) or leader (UK), is an article or any other written document, often unsigned, written by the senior editorial people or publisher of a newspaper or magazine, that expresses the publication's opinion about ...

in the first issue Shinitzky wrote, "EQUUS serves as a bridge between the

veterinarian A veterinarian (vet) or veterinary surgeon is a medical professional who practices veterinary medicine. They manage a wide range of health conditions and injuries in non-human animals. Along with this, veterinarians also play a role in animal r ...

and the horse owner, bringing to our readers the expertise of the nation's leading authorities on the care and maintenance of the animal through the talents of writers who are able to translate often technical information into a language easily understood and rapidly absorbed." Carrying the slogan, "The horse owner's resource", ''Equus'' is meant to be collected by subscribers so they might use articles in past issues as a reference. Each issue has a prominent issue identification number on the cover (e.g., the June 2005 issue is "''Equus'' 332"), and an index to articles is published annually. After the June 1998 sale of Shinitzky's Fleet Street Publishing to

PRIMEDIA Primedia is a South African media group, headquartered in Sandton, Johannesburg. History Primedia was established in 1994 and its listing on the JSE Securities Exchange was completed in April 1995. Primedia remained listed on the JSE until 1 O ...

, the magazine was published by th
PRIMEDIA Equine Group
. From 2007 to 2010, with the completion of the sale of the PRIMEDIA Enthusiast Media group, the publisher was

Source Interlink Motor Trend Group, LLC (formerly known as Source Interlink Media and TEN: The Enthusiast Network) is a media company that specializes in enthusiast brands, such as ''Motor Trend'' and ''Hot Rod''. Headquartered in El Segundo, California, it was ...

. In 2010, ''Equus'' was purchased by

Active Interest Media Active Interest Media (AIM) is a publisher specializing in "niche enthusiast magazines" (i.e. magazines targeted at hobbyists). History The company was formed in 2003 by private-equity investment firm Wind Point Partners by the acquisition of '' ...

and is based in

Gaithersburg, Maryland Gaithersburg ( ) is a city in Montgomery County, Maryland, United States. At the time of the 2020 United States census, Gaithersburg had a population of 69,657, making it the third-largest incorporated city and the ninth-most populous communit ...

. In 2021, Active Interest Media sold its Equine Network properties to Growth Catalyst Partners.

Mission

''EQUUS'' provides information from veterinarians, equine researchers, riders, and trainers on understanding and influencing equine behavior, recognizing the warning signs of illness and disease, and solving riding and training problems.

References

External links

''Equus'' Official web site
1977 establishments in Maryland Monthly magazines published in the United States Equine magazines Horses in the United States Magazines established in 1977 Magazines published in Maryland {{hobby-mag-stub