Equipment is a fashion label currently based in

Los Angeles, California Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...

. Originally launched in 1976 by Christian Restoin, husband of former ''

Vogue Paris ''Vogue France'' (stylised in all caps) is the French edition of '' Vogue'' magazine, formerly called ''Vogue Paris'' from its inception until 2021. The magazine started publication in 1920 and has since been regarded as one of the top fashion ...

'' Editor-in-chief

Carine Roitfeld Carine Roitfeld (; born 19 September 1954) is a French fashion editor, former fashion model, and writer. She is the former editor-in-chief of ''Vogue Paris'', a position she held from 2001 to 2011. In 2012, she became founder and editor-in-chief ...

, the brand is currently carried in over 60 countries and 600 retail doors, including two Equipment retail stores.

History

Christian Restoin launched the brand in 1976. Restoin left the brand in 1998. Equipment was re-launched in 2010 by Serge Azria, the older brother of

Max Azria Max Azria (January 1, 1949 – May 6, 2019) was a French-American fashion designer who founded the contemporary women's clothing brand BCBG MAX AZRIA. He was also the designer, chairman, and CEO of the BCBG Max Azria Group,Mustafa, Nadia (Fall 2 ...

, head of the BCBG Max Azria Group empire, and has since been spotted on celebrities such as

Kate Bosworth Katherine Anne Bosworth (born January 2, 1983) is an American actress. Following minor roles in the films ''The Horse Whisperer (film), The Horse Whisperer'' (1998) and ''Remember the Titans'' (2000), she had a leading role in movie ''Blue Crush' ...

Diane Kruger Diane Kruger (; Heidkrüger; ; born 15 July 1976) is a German actress. Early in her career, she gained worldwide recognition and received the Trophée Chopard from the Cannes Film Festival. Kruger became known for her roles in films such as ...

, and

Anne Hathaway Anne Jacqueline Hathaway (born November 12, 1982) is an American actress. List of awards and nominations received by Anne Hathaway, Her accolades include an Academy Award, a British Academy Film Award, a Golden Globe Award, and a Primetime ...

. The brand is currently headquartered in Los Angeles, operating under the parent company, The Collected Group, LLC, along with contemporary brands, Joie and Current/Elliott.

Retail

Equipment opened its first freestanding flagship location in New York's Soho neighborhood in December 2012, followed by a West Coast location in West Hollywood's Melrose Place shopping district.

Collaborations

Notable brand collaborators include Los Angeles-based accessories designer, Clare Vivier, and French illustrator/influencer, Garance Doré.

Campaigns

In 2013, Equipment partnered with

Alison Mosshart Alison Nicole Mosshart (born November 23, 1978) is an American singer, songwriter, artist, and the lead vocalist for the rock bands The Kills and The Dead Weather. She started her musical career in 1995 with the Florida punk rock band Discount ...

and British guitarist

Jamie Hince James William Hince (born 19 December 1968) is an English guitarist, singer and songwriter, best known as the guitarist for the indie rock duo The Kills. He started his musical career in the bands Fiji, Scarfo, and Blyth Power. He co-founded Th ...

The Kills The Kills are an English-American rock music, rock duo formed by American singer Alison Mosshart, Alison "VV" Mosshart and English guitarist Jamie Hince, Jamie "Hotel" Hince. They are signed to Domino Recording Company, Domino Records. Their fi ...

. In Fall 2014, Equipment partnered with model/photographer

Daria Werbowy Daria Werbowy (born 19 November 1983) is a Canadian fashion model. She became a spokesmodel for the French beauty brand Lancôme in 2005. According to ''Forbes'', Werbowy has appeared on over 50 international ''Vogue'' covers. She retired a ...

, giving her creative freedom to shoot and model in the brand's next three advertising campaigns. In 2016, Equipment enlisted

to photograph

Kate Moss Katherine Ann Moss (born 16 January 1974) is an English model. Arriving towards the end of the "supermodel era", Moss rose to fame in the early 1990s as part of the heroin chic fashion trend. Her collaborations with Calvin Klein brought her t ...

for Equipment's Spring advertising campaign.

References

External links

Equipment
- Official website High fashion brands Clothing brands of the United States Companies that filed for Chapter 11 bankruptcy in 2021 {{fashion-company-stub