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''Epoca'' () was an illustrated weekly current events magazine published between 1950 and 1997 in Milan, Italy. It was one of the leading magazines during its run.
''Epoca'' was first published on 14 October 1950. The magazine was modeled on ''
History and profile
''Epoca'' was first published on 14 October 1950. The magazine was modeled on ''Life
Life, also known as biota, refers to matter that has biological processes, such as Cell signaling, signaling and self-sustaining processes. It is defined descriptively by the capacity for homeostasis, Structure#Biological, organisation, met ...
'' and ''Paris Match
''Paris Match'' () is a French-language weekly gossip magazine. It covers major national and international news along with celebrity lifestyle features. ''Paris Match'' has been considered "one of the world's best outlets for photojournalism". ...
''. ''Epoca'' was the first Italian publication which employed the illustrations like these and other popular magazines of the period such as '' Look''.
''Epoca'' was part of Mondadori
Arnoldo Mondadori Editore () is the biggest publishing company in Italy.
History
The company was founded in 1907 in Ostiglia by 18-year-old Arnoldo Mondadori who began his publishing career with the publication of the magazine ''Luce!''. In 19 ...
and was based in Milan. Its first editor was Alberto Mondadori who was succeeded in the post by Enzo Biagi
Enzo Biagi (; 9 August 1920 – 6 November 2007) was an Italian journalist, writer and former partisan.
Life and career
Biagi was born in Lizzano in Belvedere, and began his career as a journalist in Bologna. In 1952, he worked on the screenpl ...
in 1953. During the period until 1960 when Enzo Biagi edited ''Epoca'' the magazine covered current affairs news, social attitudes as well as TV news. The magazine also included frequent and detailed articles about Hollywood
Hollywood usually refers to:
* Hollywood, Los Angeles, a neighborhood in California
* Hollywood, a metonym for the cinema of the United States
Hollywood may also refer to:
Places United States
* Hollywood District (disambiguation)
* Hollywood ...
stars
A star is a luminous spheroid of plasma held together by self-gravity. The nearest star to Earth is the Sun. Many other stars are visible to the naked eye at night; their immense distances from Earth make them appear as fixed points of ...
of the period and Italian movie stars such as Gina Lollobrigida
Luigia "Gina" Lollobrigida (4 July 1927 – 16 January 2023) was an Italian actress, model, photojournalist, and sculptor. She was one of the highest-profile European actresses of the 1950s and 1960s, a period in which she was an international ...
. The weekly had offices in New York City, Paris and Tokyo. From June 1952 to the late 1958 the Cuban
Cuban or Cubans may refer to:
Related to Cuba
* of or related to Cuba, a country in the Caribbean
* Cubans, people from Cuba, or of Cuban descent
** Cuban exile, a person who left Cuba for political reasons, or a descendant thereof
* Cuban Americ ...
-Italian
Italian(s) may refer to:
* Anything of, from, or related to the people of Italy over the centuries
** Italians, a Romance ethnic group related to or simply a citizen of the Italian Republic or Italian Kingdom
** Italian language, a Romance languag ...
writer Alba de Céspedes
Alba de Céspedes y Bertini (11 March 1911 – 14 November 1997) was a Cuban-Italian writer.
Family
De Céspedes was the daughter of Carlos Manuel de Céspedes y Quesada (a Cuban ambassador to Italy)Nerenberg, Ellen. "Alba De Céspedes." Italia ...
wrote an agony column, called Dalla parte di lei, in the magazine.
Then ''Epoca'' became part of Rizzoli Editori and began to cover travel and nature news with photographs and scientific articles. The magazine had a section called I bei posti (Italian: Beautiful Places) which featured the photographs of unknown places such as Bahamas
The Bahamas, officially the Commonwealth of The Bahamas, is an archipelagic and island country within the Lucayan Archipelago of the Atlantic Ocean. It contains 97 per cent of the archipelago's land area and 88 per cent of its population. ...
, Marrakesh
Marrakesh or Marrakech (; , ) is the fourth-largest city in Morocco. It is one of the four imperial cities of Morocco and is the capital of the Marrakesh–Safi Regions of Morocco, region. The city lies west of the foothills of the Atlas Mounta ...
and Acapulco
Acapulco de Juárez (), commonly called Acapulco ( , ; ), is a city and Port of Acapulco, major seaport in the Political divisions of Mexico, state of Guerrero on the Pacific Coast of Mexico, south of Mexico City. Located on a deep, semicirc ...
by Mario de Biasi, Alfredo Panucci and Giorgio Lotti.
''Epoca'' was closed down in 1997 due to low circulation.
Political stance
''Epoca'' was established as a pro-American but also conservative magazine. In the period between 1952 and 1953 the magazine supported the Italian government. During the 1960s the magazine had a moderate political stance, but was extremelyanti-communist
Anti-communism is political and ideological opposition to communist beliefs, groups, and individuals. Organized anti-communism developed after the 1917 October Revolution in Russia, and it reached global dimensions during the Cold War, when th ...
. It was extremely conservative in the late 1960s and considered miniskirt
A miniskirt (or mini-skirt, mini skirt, or mini) is a skirt with its hemline well above the knees, generally at mid-thigh level, normally no longer than below the buttocks; and a dress with such a hemline is called a minidress or a miniskirt ...
s as immoral dresses.
Circulation
''Epoca'' had a circulation of 150,000 copies in the period 1952–1953. The magazine sold 420,000 copies in 1955. Its circulation was 400,000 copies in 1963 and 305,000 copies in 1964. In 1970 the circulation of ''Epoca'' was 350,000 copies. The weekly had a circulation of 120,046 copies in 1984.See also
*List of magazines in Italy
In Italy there are many magazines. In the late 1920s there were nearly one hundred literary magazines. Following the end of World War II the number of weekly magazines significantly expanded. From 1970 feminist magazines began to increase in numbe ...
References
External links
* {{DEFAULTSORT:Epoca 1950 establishments in Italy 1997 disestablishments in Italy Arnoldo Mondadori Editore Conservative magazines published in Italy Defunct political magazines published in Italy Defunct Italian-language magazines Magazines established in 1950 Magazines disestablished in 1997 Magazines published in Milan News magazines published in Italy Photojournalistic magazines Weekly magazines published in Italy