Envy is a trademarked name of the Scilate apple variety. It is a cross between

Royal Gala Gala is an apple cultivar with a sweet, mild flavor, a crisp but not hard texture, and a striped or mottled orange or reddish appearance. Originating from New Zealand in the 1930s, similar to most named apples it is Cloning#Horticultural, clonal ...

and

Braeburn The Braeburn is a cultivar of apple that is firm to the touch with a red/orange vertical streaky appearance on a yellow/green background. Its color intensity varies with different growing conditions. It was discovered as a chance seedling in ...

. It was developed in

New Zealand New Zealand () is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and List of islands of New Zealand, over 600 smaller islands. It is the List of isla ...

HortResearch HortResearch (Horticulture and Food Research Institute of New Zealand Limited; Māori: ''Rangahau Ahumāra'') was a Crown Research Institute of New Zealand. The focus of research in this company was mainly in the development of new fruit varie ...

, submitted for a patent in 2008 and patented in 2009. Field tests were done in New Zealand, the United Kingdom, France, and the United States. Some trialing was done in Italy with organic cultivation. The Envy apple is mostly red with yellow specks. The peel is fairly thick and tough, more so than most other apples. The apple has a high juice content and will maintain its firmness while in storage. The flesh is pale yellow and can take up to 10 hours to oxidize; the flesh will be crisp when ripe. It is a very sweet apple with low acid and a slightly flowery taste. The skin has lenticels, which allow it to breathe. Distribution of the Envy apple in North America began in 2009 through the

Oppenheimer Group Oppenheimer Holdings Inc. is an American multinational independent investment bank and financial services company offering investment banking, financial advisory services, capital markets services, asset management, wealth management, and related ...

, and ENZA (The New Zealand Apple and Pear Marketing Board); they began small commercial volumes in 2012 in

Washington state Washington, officially the State of Washington, is a state in the Pacific Northwest region of the United States. It is often referred to as Washington State to distinguish it from the national capital, both named after George Washington ...

. The first fruit surpassed 100,000 cartons for production in 2014. The companies anticipate harvesting 2 million cartons of the fruit by 2020. The Envy apple was ranked No. 1 for flavor, texture, aroma, and appearance in an independent study done by New Zealand–based FORWARD Insight & Strategy, in 2019. The apple has been marketed with two taglines, those being "Bite and Believe" and "When you are this good they call you Envy". Envy apples are being grown under license in New Zealand, Australia, the U.S. state of Washington, and Chile. There have been reports of the Envy apple being susceptible to Neonectria, with the infected trees occasionally showing no symptoms. Other reports submitted to ENZA have mentioned russet and shrivel, bitter pit, and internal browning.

References

External links

Official website
{{DEFAULTSORT:Envy (Apple) New Zealand apples Apple cultivars