Enterprise Rent-A-Car is an American

car rental A car rental, hire car or car hire agency is a company that rents automobiles for short periods of time to the public, generally ranging from a few hours to a few weeks. It is often organized with numerous local branches (which allow a user t ...

agency headquartered in Clayton, Missouri, in Greater St. Louis. Enterprise is the flagship brand of

Enterprise Holdings Enterprise Holdings, Inc. (doing business as Enterprise Mobility) is an American private holding company headquartered in Clayton, Missouri, in Greater St. Louis. It is the parent company of car rental agencies Enterprise Rent-A-Car, Nationa ...

, which also owns other agencies including Alamo Rent a Car and National Car Rental. The company has historically concentrated on what it calls "home city" rentals, often people renting a car while their own was being repaired, but has expanded to airport-based rentals, especially after its parent company's acquisition of Alamo and National in 2007. In addition to car rental, Enterprise Holdings also markets other transportation services under the Enterprise name including commercial fleet management,

used car A used car, a pre-owned vehicle, or a secondhand car, is a vehicle that has previously had one or more retailing, retail owners. Used cars are sold through a variety of outlets, including franchise and independent car dealership, car dealers, ...

sales under the name Enterprise Car Sales, and commercial truck rental operations. Enterprise Rent-A-Car was established in

St. Louis, Missouri St. Louis ( , sometimes referred to as St. Louis City, Saint Louis or STL) is an Independent city (United States), independent city in the U.S. state of Missouri. It lies near the confluence of the Mississippi River, Mississippi and the Miss ...

in 1957 by Jack C. Taylor. Originally known as "Executive Leasing Company," in 1969, Taylor renamed the company "Enterprise" after the

aircraft carrier An aircraft carrier is a warship that serves as a seagoing airbase, equipped with a full-length flight deck and hangar facilities for supporting, arming, deploying and recovering carrier-based aircraft, shipborne aircraft. Typically it is the ...

, on which he served during

World War II World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...

Company information

Enterprise Rent-A-Car is the largest rental car company in the United States, with more than 9,000 "home city" locations, and over 230 airport locations. Enterprise Rent-A-Car's primary focus is the local rental car market, specializing in

s to

consumer A consumer is a person or a group who intends to order, or use purchased goods, products, or services primarily for personal, social, family, household and similar needs, who is not directly related to entrepreneurial or business activities. ...

s who need a replacement car as the result of an accident, mechanical repair,

theft Theft (, cognate to ) is the act of taking another person's property or services without that person's permission or consent with the intent to deprive the rightful owner of it. The word ''theft'' is also used as a synonym or informal shor ...

, or who require a vehicle for a special occasion such as a short

business Business is the practice of making one's living or making money by producing or Trade, buying and selling Product (business), products (such as goods and Service (economics), services). It is also "any activity or enterprise entered into for ...

or leisure trip. In 1995, Enterprise Rent-A-Car also began expanding its operations to include the airport market, and now serves airports in the United States,

Canada Canada is a country in North America. Its Provinces and territories of Canada, ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, making it the world's List of coun ...

, the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...

Spain Spain, or the Kingdom of Spain, is a country in Southern Europe, Southern and Western Europe with territories in North Africa. Featuring the Punta de Tarifa, southernmost point of continental Europe, it is the largest country in Southern Eur ...

Germany Germany, officially the Federal Republic of Germany, is a country in Central Europe. It lies between the Baltic Sea and the North Sea to the north and the Alps to the south. Its sixteen States of Germany, constituent states have a total popu ...

, and

Ireland Ireland (, ; ; Ulster Scots dialect, Ulster-Scots: ) is an island in the North Atlantic Ocean, in Northwestern Europe. Geopolitically, the island is divided between the Republic of Ireland (officially Names of the Irish state, named Irelan ...

. The company's initial entry into Europe came in 1994. Enterprise rents a wide variety of vehicles that range from economy cars to exotic vehicles. It also rents commercial cargo vans, pickup trucks and box

trucks A truck or lorry is a motor vehicle designed to transport freight, carry specialized payloads, or perform other utilitarian work. Trucks vary greatly in size, power, and configuration, but the vast majority feature body-on-frame construction ...

under the Enterprise Truck Rental brand. By 2005, Enterprise Rent-A-Car's

customer service Customer service is the assistance and advice provided by a company to those who buy or use its products or services, either in person or remotely. Customer service is often practiced in a way that reflects the strategies and values of a firm, and ...

has been recognized seven times by J.D. Power and Associates as highest in

customer satisfaction Customer satisfaction is a term frequently used in marketing to evaluate customer experience. It is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as "the number ...

for rental car companies at or near airports. The company was named ninth on ''

Business Week ''Bloomberg Businessweek'', previously known as ''BusinessWeek'' (and before that ''Business Week'' and ''The Business Week''), is an American monthly business magazine published 12 times a year. The magazine debuted in New York City in Septembe ...

's'' top 25 companies customer service list in 2007. In 2006, ''

'' listed Enterprise among the top 10 places to begin a career."No. 5 Enterprise: A clear road to the top"
''

''. September 18, 2006. Although the company's pay for management trainees was among the lowest on the list (at an average $34,000), "those who catch on" quickly get a chance to run a branch office with the responsibility to generate a profit. Certain requirements and qualifications must be met to get promoted to an assistant manager, and many of these qualifications may depend on the employees' sales and their success in the company's management training program. According to ''BusinessWeek's'' list of "Best Places to Launch a Career", Enterprise was in the top 15. Within five years, a successful manager may take positions at headquarters or become an area manager responsible for multiple branches. In addition to renting vehicles, Enterprise sells vehicles that are displaced from its fleet at

dealerships nationwide as Enterprise Car Sales.

International growth

Enterprise Rent-A-Car operates the largest rental network globally. With a network of approximately 9,500 car rental locations in nearly 100 countries and territories by October 2020, Enterprise Rent-A-Car has continued to expand into new locations well into 2021. Several countries within the Enterprise network are operated through franchise partnerships. Some of the countries in which Enterprise operate include

Argentina Argentina, officially the Argentine Republic, is a country in the southern half of South America. It covers an area of , making it the List of South American countries by area, second-largest country in South America after Brazil, the fourt ...

Armenia Armenia, officially the Republic of Armenia, is a landlocked country in the Armenian Highlands of West Asia. It is a part of the Caucasus region and is bordered by Turkey to the west, Georgia (country), Georgia to the north and Azerbaijan to ...

Australia Australia, officially the Commonwealth of Australia, is a country comprising mainland Australia, the mainland of the Australia (continent), Australian continent, the island of Tasmania and list of islands of Australia, numerous smaller isl ...

Austria Austria, formally the Republic of Austria, is a landlocked country in Central Europe, lying in the Eastern Alps. It is a federation of nine Federal states of Austria, states, of which the capital Vienna is the List of largest cities in Aust ...

Belgium Belgium, officially the Kingdom of Belgium, is a country in Northwestern Europe. Situated in a coastal lowland region known as the Low Countries, it is bordered by the Netherlands to the north, Germany to the east, Luxembourg to the southeas ...

Bulgaria Bulgaria, officially the Republic of Bulgaria, is a country in Southeast Europe. It is situated on the eastern portion of the Balkans directly south of the Danube river and west of the Black Sea. Bulgaria is bordered by Greece and Turkey t ...

Costa Rica Costa Rica, officially the Republic of Costa Rica, is a country in Central America. It borders Nicaragua to the north, the Caribbean Sea to the northeast, Panama to the southeast, and the Pacific Ocean to the southwest, as well as Maritime bo ...

Croatia Croatia, officially the Republic of Croatia, is a country in Central Europe, Central and Southeast Europe, on the coast of the Adriatic Sea. It borders Slovenia to the northwest, Hungary to the northeast, Serbia to the east, Bosnia and Herze ...

Czech Republic The Czech Republic, also known as Czechia, and historically known as Bohemia, is a landlocked country in Central Europe. The country is bordered by Austria to the south, Germany to the west, Poland to the northeast, and Slovakia to the south ...

Denmark Denmark is a Nordic countries, Nordic country in Northern Europe. It is the metropole and most populous constituent of the Kingdom of Denmark,, . also known as the Danish Realm, a constitutionally unitary state that includes the Autonomous a ...

Finland Finland, officially the Republic of Finland, is a Nordic country in Northern Europe. It borders Sweden to the northwest, Norway to the north, and Russia to the east, with the Gulf of Bothnia to the west and the Gulf of Finland to the south, ...

France France, officially the French Republic, is a country located primarily in Western Europe. Overseas France, Its overseas regions and territories include French Guiana in South America, Saint Pierre and Miquelon in the Atlantic Ocean#North Atlan ...

Georgia Georgia most commonly refers to: * Georgia (country), a country in the South Caucasus * Georgia (U.S. state), a state in the southeastern United States Georgia may also refer to: People and fictional characters * Georgia (name), a list of pe ...

Greece Greece, officially the Hellenic Republic, is a country in Southeast Europe. Located on the southern tip of the Balkan peninsula, it shares land borders with Albania to the northwest, North Macedonia and Bulgaria to the north, and Turkey to th ...

Hungary Hungary is a landlocked country in Central Europe. Spanning much of the Pannonian Basin, Carpathian Basin, it is bordered by Slovakia to the north, Ukraine to the northeast, Romania to the east and southeast, Serbia to the south, Croatia and ...

Iceland Iceland is a Nordic countries, Nordic island country between the Atlantic Ocean, North Atlantic and Arctic Oceans, on the Mid-Atlantic Ridge between North America and Europe. It is culturally and politically linked with Europe and is the regi ...

Italy Italy, officially the Italian Republic, is a country in Southern Europe, Southern and Western Europe, Western Europe. It consists of Italian Peninsula, a peninsula that extends into the Mediterranean Sea, with the Alps on its northern land b ...

Jamaica Jamaica is an island country in the Caribbean Sea and the West Indies. At , it is the third-largest island—after Cuba and Hispaniola—of the Greater Antilles and the Caribbean. Jamaica lies about south of Cuba, west of Hispaniola (the is ...

Latvia Latvia, officially the Republic of Latvia, is a country in the Baltic region of Northern Europe. It is one of the three Baltic states, along with Estonia to the north and Lithuania to the south. It borders Russia to the east and Belarus to t ...

Mexico Mexico, officially the United Mexican States, is a country in North America. It is the northernmost country in Latin America, and borders the United States to the north, and Guatemala and Belize to the southeast; while having maritime boundar ...

Netherlands , Terminology of the Low Countries, informally Holland, is a country in Northwestern Europe, with Caribbean Netherlands, overseas territories in the Caribbean. It is the largest of the four constituent countries of the Kingdom of the Nether ...

New Zealand New Zealand () is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and List of islands of New Zealand, over 600 smaller islands. It is the List of isla ...

Norway Norway, officially the Kingdom of Norway, is a Nordic countries, Nordic country located on the Scandinavian Peninsula in Northern Europe. The remote Arctic island of Jan Mayen and the archipelago of Svalbard also form part of the Kingdom of ...

Poland Poland, officially the Republic of Poland, is a country in Central Europe. It extends from the Baltic Sea in the north to the Sudetes and Carpathian Mountains in the south, bordered by Lithuania and Russia to the northeast, Belarus and Ukrai ...

Portugal Portugal, officially the Portuguese Republic, is a country on the Iberian Peninsula in Southwestern Europe. Featuring Cabo da Roca, the westernmost point in continental Europe, Portugal borders Spain to its north and east, with which it share ...

Romania Romania is a country located at the crossroads of Central Europe, Central, Eastern Europe, Eastern and Southeast Europe. It borders Ukraine to the north and east, Hungary to the west, Serbia to the southwest, Bulgaria to the south, Moldova to ...

Sweden Sweden, formally the Kingdom of Sweden, is a Nordic countries, Nordic country located on the Scandinavian Peninsula in Northern Europe. It borders Norway to the west and north, and Finland to the east. At , Sweden is the largest Nordic count ...

Switzerland Switzerland, officially the Swiss Confederation, is a landlocked country located in west-central Europe. It is bordered by Italy to the south, France to the west, Germany to the north, and Austria and Liechtenstein to the east. Switzerland ...

, and the

Controversies

Safety

During model years 2006–2008, 66,000 of the Chevrolet Impalas the company ordered were purchased without side-curtain airbags, saving the company $11.5 million ($175 per vehicle), though the airbags were standard in

retail Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is the sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholes ...

models. The practice, which the company notes does not "violate any federal mandate", came to national attention when cars being retired from their rental fleet were sold with claims that side-curtain air bags were included. About 5,000 Chevrolet Cobalts and

Buick LaCrosse The Buick LaCrosse is a four-door, front-wheel-drive sedan manufactured by Buick since model year 2005, and marketed variously across four generations for the North American and Chinese markets. The first-generation LaCrosse replaced the Centu ...

s were also purchased with the side air bags omitted. Enterprise admitted that it inaccurately advertised and sold 745 Chevrolet Impalas—model years 2006 through 2008—that were identified online as having side air bags, when in fact they did not. A company spokesman said that it would inform customers who had bought the cars, and offer to buy them back from the customers. According to Safety Research and Strategies, a safety research firm that regularly works with the

automotive industry The automotive industry comprises a wide range of company, companies and organizations involved in the design, Business development, development, manufacturing, marketing, selling, Maintenance, repairing, and Custom car, modification of motor ve ...

, deleting safety features is a highly unusual practice. "I’ve never seen a standard safety feature removed from a vehicle. I’ve been doing this work for 17 years and, until now, had yet to see this happen," said Sean Kane of Safety Research and Strategies.

Slogans

In August 1998, Enterprise took

legal action In legal terminology, a complaint is any formal legal document that sets out the facts and legal reasons (see: cause of action) that the filing party or parties (the plaintiff(s)) believes are sufficient to support a claim against the part ...

against car rental competitors

Hertz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or Cycle per second, cycle) per second. The hertz is an SI derived unit whose formal expression in ter ...

and Advantage in regards to similarities between the companies'

slogan A slogan is a memorable motto or phrase used in a clan or a political, commercial, religious, or other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group ...

s. In 1994, Enterprise adopted the slogan "We'll pick you up." Four years later, the company felt that Hertz and Advantage were using slogans at the time that imitated its own too closely. Hertz rejected the claim, with the company's assistant general counsel David Parkoff saying Hertz, "believes that it can use the English language words 'we'll pick you up' and their variants in a descriptive/informational sense as it presently does and that Enterprise's claim of trademark rights in those words is misplaced and does not prevent such use." Months before, in May, a judge ruling ordered the Rent-a-Wreck of America rental agency to stop using slogans containing the phrase "pick you up."

Enterprise CarShare

In 2008, Enterprise piloted its first on-campus

carsharing Carsharing or car sharing (AU, NZ, CA, TH, & US) or car clubs (UK) is a model of car rental where people rent cars for short periods of time, often by the hour. It differs from traditional car rental in that the owners of the cars are often pri ...

program at Washington University in St. Louis. The program, called WeCar, was introduced at the

University of South Florida The University of South Florida (USF) is a Public university, public research university with its main campus located in Tampa, Florida, Tampa, Florida, United States, and other campuses in St. Petersburg, Florida, St. Petersburg and Sarasota, ...

in July 2009. , WeCar has 100 carsharing programs in more than 30 American states and Canada, and the service offers almost 100

electric car An electric car or electric vehicle (EV) is a passenger car, passenger automobile that is propelled by an electric motor, electric traction motor, using electrical energy as the primary source of propulsion. The term normally refers to a p ...

s and plug-in hybrids, including the Nissan Leaf and the Chevrolet Volt. By September 2013, WeCar was rebranded as Enterprise CarShare. In April 2015 Enterprise acquired City Car Club in the

, renaming it Enterprise Car Club.

Sponsorships

Enterprise Rent-A-Car is the official car rental service of the

NCAA The National Collegiate Athletic Association (NCAA) is a nonprofit organization that regulates College athletics in the United States, student athletics among about 1,100 schools in the United States, and Simon Fraser University, 1 in Canada. ...

NHL The National Hockey League (NHL; , ''LNH'') is a professional ice hockey league in North America composed of 32 teams25 in the United States and 7 in Canada. The NHL is one of the major professional sports leagues in the United States and Cana ...

and the

UEFA Europa League The UEFA Europa League (UEL), usually known simply as the Europa League, is an annual association football, football club competition organised since 1971 by the UEFA, Union of European Football Associations (UEFA) for eligible European footb ...

. From 2004 to 2010, it was a sponsor of the Professional Bull Riders (PBR) circuit. In 2018, it entered into a 15-year agreement to hold the

naming rights Naming rights are a financial transaction and form of advertising or memorialization where a corporation, person, or other entity purchases the right to name a facility, object, location, program, or event (most often sports venues), typical ...

for Enterprise Center, the home arena of the St. Louis Blues.

References

External links

Enterprise Holdings
official website
Enterprise Rent-a-Car
official website {{Authority control Companies based in St. Louis County, Missouri Privately held companies based in Missouri Retail companies established in 1957 Transport companies established in 1957 Enterprise Holdings 1957 establishments in Missouri Car rental companies of the United States