Enpocket was a global mobile media company providing integrated entertainment and
mobile marketing
Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, e-mail, SMS and MMS, social media, or mobile a ...
services.
The company was founded in 2001,
headquartered
Headquarters (commonly referred to as HQ) denotes the location where most, if not all, of the important functions of an organization are coordinated. In the United States, the corporate headquarters represents the entity at the center or the top ...
in
Boston
Boston (), officially the City of Boston, is the capital city, state capital and List of municipalities in Massachusetts, most populous city of the Commonwealth (U.S. state), Commonwealth of Massachusetts, as well as the cultural and financ ...
,
. Nokia acquired the company in 2007
and merged it into its Services division as
Nokia Interactive Advertising
Nokia Corporation (natively Nokia Oyj, referred to as Nokia) is a Finnish multinational telecommunications, information technology, and consumer electronics corporation, established in 1865. Nokia's main headquarters are in Espoo, Finla ...
. In November 2009 the business unit was moved to Nokia's NAVTEQ subsidiary and renamed to NAVTEQ Media Solutions,
while the creative services team left to form
Movement, a
mobile marketing
Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, e-mail, SMS and MMS, social media, or mobile a ...
agency based in
London
London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...
.
Solutions include:
[
*Enpocket Platform: a mobile campaign management and delivery system combining multi-modal mechanics, including SMS, MMS, WAP advertising, and video with predictive analytics
*Enpocket Mechanics: used by advertisers to lead consumers to store, to sell tickets, to offer ring tones and wallpapers, to offer discount coupons, and to show video of a product in action
*Enpocket Network: provides brands to reach audience.
]
References
External links
Nokia Interactive Advertising
{{Nokia
Mobile content