Enpocket was an American mobile media company providing

mobile marketing Mobile marketing is a multi-channel Online advertising, online marketing technique focused at reaching a specific audience on their smartphones, feature phones, Tablet computer, tablets, or any other related devices through websites, e-mail, SMS ...

and advertising services. It was headquartered in Boston and had operations in a number of countries. The company provided three main advertising products which included Enpocket Platform, Enpocket Mechanics, and Enpocket Network, each provided different advertising capability on mobile platforms from the early 2000s.

History

The company was founded in 2001,

headquartered Headquarters (often referred to as HQ) notes the location where most or all of the important functions of an organization are coordinated. The term is used in a wide variety of situations, including private sector corporations, non-profits, mil ...

Boston Boston is the capital and most populous city in the Commonwealth (U.S. state), Commonwealth of Massachusetts in the United States. The city serves as the cultural and Financial centre, financial center of New England, a region of the Northeas ...

Massachusetts Massachusetts ( ; ), officially the Commonwealth of Massachusetts, is a U.S. state, state in the New England region of the Northeastern United States. It borders the Atlantic Ocean and the Gulf of Maine to its east, Connecticut and Rhode ...

. Nokia acquired the company in 2007 and merged it into its Services division as ''Nokia Interactive Advertising''. In November 2009 the business unit was moved to Nokia's NAVTEQ subsidiary and renamed to NAVTEQ Media Solutions, while the creative services team left to form ''Movement Digital'', a

agency based in

London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...

Products

The company's main products were: * Enpocket Platform: a mobile campaign management and delivery system combining multi-modal mechanics, including

SMS Short Message Service, commonly abbreviated as SMS, is a text messaging service component of most telephone, Internet and mobile device systems. It uses standardized communication protocols that let mobile phones exchange short text messages, t ...

, MMS, WAP advertising, and video with predictive analytics * Enpocket Mechanics: used by advertisers to lead consumers to a store, to sell tickets, to offer ring tones and wallpapers, to offer discount coupons, and to show video of a product in action * Enpocket Network: provided brands to reach an audience on mobile devices

References

External links

Nokia Interactive Advertising
{{Nokia Mobile content