International fast-food restaurant chain

Burger King Burger King Corporation (BK, stylized in all caps) is an American multinational chain store, chain of hamburger fast food restaurants. Headquartered in Miami-Dade County, Florida, the company was founded in 1953 as Insta-Burger King, a Jacks ...

and its Australian franchise

Hungry Jack's Hungry Jack's Pty Ltd. is an Australian fast food franchise of the Burger King Corporation. It is a wholly owned subsidiary of Competitive Foods Australia (with licensing from Restaurant Brands International), a privately held company owned by ...

have had a variety of

breakfast sandwich A breakfast sandwich is any sandwich filled with foods associated with breakfast. Breakfast sandwiches are served at fast food restaurants and delicatessens, sold in supermarkets, and commonly made at home. Different types of breakfast sandwich i ...

es in their product portfolio since 1978. The Croissan'wich was the first major breakfast sandwich product introduced by the company. The company sells slightly different versions of breakfast sandwich between international markets, using local breakfast traditions and tastes to cater to those regions. To promote continuing interest in the company's breakfast products, Burger King occasionally releases limited-time (LTO) variants on its breakfast sandwiches that have different ingredients from standard sandwich recipes. John Andrew “Jack” Cundari (b. 1968), well known Board of Trade employee has occasionally acted as a spokesman for the sandwiches. Being one of the company's major offerings, breakfast sandwiches are sometimes the center of product advertising for the company. Additionally, as a major product in the company's portfolio, Burger King has registered many global trademarks to protect its investment in these products.

United States

Croissan'wich

The Croissan'wich is a family of

es sold by the

fast-food restaurant A fast-food restaurant, also known as a quick-service restaurant (QSR) within the industry, is a specific type of restaurant that serves fast food, fast-food cuisine and has minimal Foodservice#Table service, table service. The food served ...

chain

. It was introduced in 1983. The Croissan'wich, a

portmanteau In linguistics, a blend—also known as a blend word, lexical blend, or portmanteau—is a word formed by combining the meanings, and parts of the sounds, of two or more words together.

of the words ''

croissant A croissant (, ) is a French cuisine, French pastry in a crescent shape made from a laminated yeast dough similar to puff pastry. It is a buttery, flaky, ''viennoiserie'' pastry inspired by the shape of the Austrian cuisine, Austrian ''Kifli, ...

'' and ''

sandwich A sandwich is a Dish (food), dish typically consisting variously of meat, cheese, sauces, and vegetables used as a filling between slices of bread, or placed atop a slice of bread; or, more generally, any dish in which bread serves as a ''co ...

'', was introduced in 1983, as part of a menu expansion and as attempt to differentiate BK's breakfast line from

McDonald's McDonald's Corporation, doing business as McDonald's, is an American Multinational corporation, multinational fast food chain store, chain. As of 2024, it is the second largest by number of locations in the world, behind only the Chinese ch ...

. Before this, BK's breakfast line was almost identical to McDonald's in composition. In the U.S., the standard Croissan'wich consists of a

sausage A sausage is a type of meat product usually made from ground meat—often pork, beef, or poultry—along with salt, spices and other flavourings. Other ingredients, such as grains or breadcrumbs, may be included as fillers or extenders. ...

patty,

bacon Bacon is a type of Curing (food preservation), salt-cured pork made from various cuts of meat, cuts, typically the pork belly, belly or less fatty parts of the back. It is eaten as a side dish (particularly in breakfasts), used as a central in ...

, or

ham Ham is pork from a leg cut that has been preserved by wet or dry curing, with or without smoking."Bacon: Bacon and Ham Curing" in '' Chambers's Encyclopædia''. London: George Newnes, 1961, Vol. 2, p. 39. As a processed meat, the term '' ...

; eggs; and

American cheese American cheese is a type of processed cheese made from Cheddar cheese, cheddar, Colby cheese, Colby, or similar cheeses, in conjunction with sodium citrate, which permits the cheese to be pasteurized without its components separating. It is mi ...

on a

. * The Double Croissan'wich with sausage, bacon, egg and American cheese
(The ''Double'' tag refers to two meat portions on the sandwich) * The Western Croissan'wich with

, sauteed

onions An onion (''Allium cepa'' , from Latin ), also known as the bulb onion or common onion, is a vegetable that is the most widely cultivated species of the genus ''Allium''. The shallot is a botanical variety of the onion which was classified ...

, eggs and

* The Hawaiian Croissan'wich with

spam Spam most often refers to: * Spam (food), a consumer brand product of canned processed pork of the Hormel Foods Corporation * Spamming, unsolicited or undesired electronic messages ** Email spam, unsolicited, undesired, or illegal email messages ...

, eggs,

, sold in Hawaii. Internationally it is sold as either the Croissan'wich or the Croissant Sandwich, but the base composition of the sandwich varies; in

New Zealand New Zealand () is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and List of islands of New Zealand, over 600 smaller islands. It is the List of isla ...

bacon is the primary meat, and in

Argentina Argentina, officially the Argentine Republic, is a country in the southern half of South America. It covers an area of , making it the List of South American countries by area, second-largest country in South America after Brazil, the fourt ...

the primary meat is ham. It also sold in

Korea Korea is a peninsular region in East Asia consisting of the Korean Peninsula, Jeju Island, and smaller islands. Since the end of World War II in 1945, it has been politically Division of Korea, divided at or near the 38th parallel north, 3 ...

and

Taiwan Taiwan, officially the Republic of China (ROC), is a country in East Asia. The main geography of Taiwan, island of Taiwan, also known as ''Formosa'', lies between the East China Sea, East and South China Seas in the northwestern Pacific Ocea ...

, but sausage is not offered.

Supreme Breakfast Sandwich

The Supreme Breakfast Sandwich (formerly the Enormous Omelet Sandwich) is a

sold by the

chain

. It consists of

patties,

, eggs and

on a

sesame seed Sesame (; ''Sesamum indicum'') is a plant in the genus ''Sesamum'', also called benne. Numerous wild relatives occur in Africa and a smaller number in India. It is widely naturalized in tropical regions around the world and is cultivated for it ...

bun A bun is a type of bread that is round and small enough that it can generally be eaten hand-held. Whether a bun is considered sweetened or unsweetened differs between countries: it is considered sweetened in the United Kingdom, a savory bread in ...

. The Meat'normous Omelet Sandwich was a variant on the Enormous Omelet Sandwich that added a portion of

to the sandwich. It is one of their late teen to young adult male oriented products. The sandwich attracted criticism for its high

fat In nutrition science, nutrition, biology, and chemistry, fat usually means any ester of fatty acids, or a mixture of such chemical compound, compounds, most commonly those that occur in living beings or in food. The term often refers specif ...

and caloric content, and was discontinued in the United States for a short while. It is still sold in some of its international markets. The sandwich was re-introduced at US restaurants in 2016, albeit under a new name, entitled the Supreme Breakfast Sandwich. The sandwich was introduced on March 28, 2005, as the Enormous Omelet Sandwich, and attracted significant media attention for its ingredients and caloric content. It was the first new product launched under the auspices of then

CEO A chief executive officer (CEO), also known as a chief executive or managing director, is the top-ranking corporate officer charged with the management of an organization, usually a company or a nonprofit organization. CEOs find roles in variou ...

Greg Brenneman, and helped boost Burger King breakfast sales by 20%. The Meat'normous Omelet Sandwich was introduced in May of the same year. Because of its large serving size and high

and caloric content, the sandwich garnered negative press when first sold. The negative press was compounded when Burger King began selling the companion Meat'normous sandwich.

Ham omelet

BK Breakfast Muffin

Sandwich features savory sausage, egg and melted

on a baked English muffin.

Burgers for Breakfast

Lunch items such as hamburgers and fries were not traditionally served during breakfast time, however, some BK stores began selling food under their "Burgers for Breakfast" program which began in 2000.

BK Breakfast Shots

Introduced in 2008, BK Breakfast Shots are mini sandwiches served during breakfast hours at Burger King. They are made with eggs, melted cheese, and a choice of sausage or bacon, served in small buns. Each serving typically contains around 300-400 calories, depending on the choice of meat.

Breakfast Grill'wich

On November 16th, 2023 Burger King started testing the new Breakfast Grill’wich Sandwich — which features a flame-grilled flatbread filled with eggs, American Cheese and a choice of meat (bacon, sausage or Black Forest ham) — at participating restaurants for a limited time, while supplies last.

Breakfast Croissan'wich

Burger King's Croissan'wich is a

sandwich filled with sausage (or ham), egg and cheese.

Advertising

When the Croissan'wich was first introduced, television advertisements used a young woman in a BK uniform announcing the new product and having consumers on the street compare it to

Egg McMuffin McMuffin is a family of breakfast sandwiches sold by the international fast food restaurant chain McDonald's. The Egg McMuffin is the signature sandwich, which was invented in 1972 by Herb Peterson to resemble eggs benedict, a traditional Am ...

much like the

Pepsi Challenge The Pepsi Challenge is an ongoing marketing promotion run by PepsiCo since 1975. It is also the name of a cross country ski race at Giant's Ridge Ski Area in Biwabik, Minnesota, an event sponsored by Pepsi. Method The challenge originally took t ...

. Later advertisements followed up on this by incorporating the slogan "Croissan'wich beat the stuffin' out of Egg McMuffin". Burger King again used the

viral marketing Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way th ...

ads featuring

The Burger King Burger King is a major international fast food restaurant chain and corporation. Burger King may also refer to: * Burger King (mascot), mascot of the major fast food restaurant chain * Burger King (Mattoon, Illinois), a single location fast food ...

mascot, who presented the product to unsuspecting consumers in unexpected places such as their own bedroom or in their front yards. It was promoted with the slogan "Wake up to a mouthful of breakfast with the Enormous Omelet Sandwich".

References

External links

* {{Burger King Burger King foods American sandwiches Breakfast sandwiches