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Engineering Animation, Inc., or EAI, was a services and
software Software consists of computer programs that instruct the Execution (computing), execution of a computer. Software also includes design documents and specifications. The history of software is closely tied to the development of digital comput ...
company based in
Ames, Iowa Ames () is a city in Story County, Iowa, United States, located approximately north of Des Moines, Iowa, Des Moines in central Iowa. It is the home of Iowa State University (ISU). According to the 2020 United States census, 2020 census, Ames ha ...
, United States. It remained headquartered there from its incorporation in 1990 until it was acquired in 2000 by Unigraphics Solutions, Inc., now a subsidiary of the German technology multinational
Siemens AG Siemens AG ( ) is a German multinational technology conglomerate. It is focused on industrial automation, building automation, rail transport and health technology. Siemens is the largest engineering company in Europe, and holds the posit ...
. During its existence, EAI produced animations to support
litigant A lawsuit is a proceeding by one or more parties (the plaintiff or claimant) against one or more parties (the defendant) in a civil court of law. The archaic term "suit in law" is found in only a small number of laws still in effect today. T ...
s in
court A court is an institution, often a government entity, with the authority to adjudicate legal disputes between Party (law), parties and Administration of justice, administer justice in Civil law (common law), civil, Criminal law, criminal, an ...
, wrote and sold animation and visualization software, and developed a number of
multimedia Multimedia is a form of communication that uses a combination of different content forms, such as Text (literary theory), writing, Sound, audio, images, animations, or video, into a single presentation. T ...
medical Medicine is the science and Praxis (process), practice of caring for patients, managing the Medical diagnosis, diagnosis, prognosis, Preventive medicine, prevention, therapy, treatment, Palliative care, palliation of their injury or disease, ...
and
computer game A video game or computer game is an electronic game that involves interaction with a user interface or input device (such as a joystick, controller, keyboard, or motion sensing device) to generate visual feedback from a display device, mo ...
titles. Part of EAI's business now exists in a spin-off company, Demonstratives.


History

EAI was incorporated in 1990 by Martin Vanderploeg, Jay Shannan, Jim Bernard, and Jeff Trom, all Ames-based engineers closely involved with
Iowa State University Iowa State University of Science and Technology (Iowa State University, Iowa State, or ISU) is a Public university, public land-grant university, land-grant research university in Ames, Iowa, United States. Founded in 1858 as the Iowa Agricult ...
'
Virtual Reality Applications Center
(VRAC) founded by Vanderpoeg and Bernard. Later that year they were joined by a former colleague of Vanderploeg's, Matthew Rizai, a mechanical engineer and software entrepreneur, who became CEO. EAI got its start by producing computer animations to help illustrate crime scenes and other technical courtroom testimony for
lawyer A lawyer is a person who is qualified to offer advice about the law, draft legal documents, or represent individuals in legal matters. The exact nature of a lawyer's work varies depending on the legal jurisdiction and the legal system, as w ...
s and
expert witness An expert witness, particularly in common law countries such as the United Kingdom, Australia, and the United States, is a person whose opinion by virtue of education, training, certification, skills or experience, is accepted by the judge as ...
es, eventually branching out in to visualization applications in medicine, product design, and a wide range of other applications. In 1994, EAI launched VisLab, an animation package initially written to leverage the graphics capabilities of the SGI
UNIX Unix (, ; trademarked as UNIX) is a family of multitasking, multi-user computer operating systems that derive from the original AT&T Unix, whose development started in 1969 at the Bell Labs research center by Ken Thompson, Dennis Ritchie, a ...
computer platform. At the time, it was considered unusual in its ability to render complex animation in hardware rather than in software. Steve Ursenbach, general manager of SGI's Application Division commented, "VisLab is the first software program to take such advantage of our hardware rendering capabilities." VisLab's UI was based on the widely used Motif software. EAI's computer-generated animations were used in reconstructing the
TWA Flight 800 Trans World Airlines Flight 800 (known as TW800 or TWA800) was a regularly scheduled international passenger flight from John F. Kennedy International Airport in New York City, United States, to Fiumicino Airport in Rome, Italy, with a stopo ...
plane crash scenario and numerous crime scene investigations, including the murder of Nicole Brown Simpson and the
Oklahoma City bombing The Oklahoma City bombing was a domestic terrorist truck bombing of the Alfred P. Murrah Federal Building in Oklahoma City, United States, on April 19, 1995. The bombing remains the deadliest act of domestic terrorism in U.S. history. Perpetr ...
for
NBC The National Broadcasting Company (NBC) is an American commercial broadcast television and radio network serving as the flagship property of the NBC Entertainment division of NBCUniversal, a subsidiary of Comcast. It is one of NBCUniversal's ...
's
Inside Edition ''Inside Edition'' is an American tabloid television program that is distributed in Broadcast syndication, first-run syndication by CBS Media Ventures. Having premiered on January 9, 1989, it is the longest-running syndicated-newsmagazine progr ...
. In 1997, EAI collaborated with the American Bar Association Judicial Division Lawyers Conference to produce "Computer Animation in the Courtroom – A Primer," a CD-ROM introduction and guide to the use of computer animations in reconstructing crimes. EAI's manufacturing clients included
Ford Ford commonly refers to: * Ford Motor Company, an automobile manufacturer founded by Henry Ford * Ford (crossing), a shallow crossing on a river Ford may also refer to: Ford Motor Company * Henry Ford, founder of the Ford Motor Company * Ford F ...
,
Motorola Motorola, Inc. () was an American multinational telecommunications company based in Schaumburg, Illinois. It was founded by brothers Paul and Joseph Galvin in 1928 and had been named Motorola since 1947. Many of Motorola's products had been ...
,
Lockheed Martin The Lockheed Martin Corporation is an American Arms industry, defense and aerospace manufacturer with worldwide interests. It was formed by the merger of Lockheed Corporation with Martin Marietta on March 15, 1995. It is headquartered in North ...
, and 3M.


Visualization and collaboration

Based on the initial success of VisLab with automotive companies, EAI developed and released the first commercially viable 3D
interactive visualization Visualization (or visualisation ), also known as graphics visualization, is any technique for creating images, diagrams, or animations to communicate a message. Visualization through visual imagery has been an effective way to communicate bot ...
software package, VisFly, first on the SGI and later the HP and
Sun The Sun is the star at the centre of the Solar System. It is a massive, nearly perfect sphere of hot plasma, heated to incandescence by nuclear fusion reactions in its core, radiating the energy from its surface mainly as visible light a ...
platforms in 1995 and 1996. VisFly was eventually ported to
Microsoft Windows Windows is a Product lining, product line of Proprietary software, proprietary graphical user interface, graphical operating systems developed and marketed by Microsoft. It is grouped into families and subfamilies that cater to particular sec ...
and
IBM AIX AIX (pronounced ) is a series of Proprietary software, proprietary Unix operating systems developed and sold by IBM since 1986. The name stands for "Advanced Interactive eXecutive". Current versions are designed to work with Power ISA based ...
and expanded into the VisView and VisMockup product lines. Networking capabilities were subsequently added to VisFly via NetFly and to VisView/VisMockup via VisNetwork. Providing the visualization software, tools, and network access methods to convert common
CAD Computer-aided design (CAD) is the use of computers (or ) to aid in the creation, modification, analysis, or optimization of a design. This software is used to increase the productivity of the designer, improve the quality of design, improve c ...
data into the JT visualization format were keys to this most successful of EAI's business ventures. Networking capabilities were eventually expanded further with e-Vis.com, which provided an internet-hosted environment and many of the features now seen in mainstream collaboration software.


EAI Interactive

By 1996, EAI began to broaden its scope of development. This led to EAI's purchase that year of a small
video game developer A video game developer is a software developer specializing in video game development – the process and related disciplines of creating video games. A game developer can range from one person who undertakes all tasks to a large business with em ...
in
Salt Lake City, Utah Salt Lake City, often shortened to Salt Lake or SLC, is the List of capitals in the United States, capital and List of cities and towns in Utah, most populous city of the U.S. state of Utah. It is the county seat of Salt Lake County, Utah, Salt ...
, headed by
Bryan Brandenburg Bryan Brandenburg (born February 18, 1959, in Châteauroux, France) is a biophysicist, author, technology entrepreneur and former game programmer. Brandenburg is best known as co-founder of Zenerchi, Sculptured Software and Salt Lake Comic Con ...
. This new studio became the primary location of EAI Interactive's activities. The Salt Lake City office worked more or less independently, though from time to time it used the services of the main Ames office for overflow work. As an independent game developer, EAI Interactive produced a variety of titles, including ''Barbie Magic Hair Styler'', ''Trophy Buck'' for
Sierra On-Line Sierra Entertainment, Inc. (formerly On-Line Systems and Sierra On-Line, Inc.) was an American video game developer and publisher founded in 1979 by Ken and Roberta Williams. The company is known for pioneering the graphic adventure game ge ...
, ''Championship Bass'' for
Electronic Arts Electronic Arts Inc. (EA) is an American video game company headquartered in Redwood City, California. Founded in May 1982 by former Apple Inc., Apple employee Trip Hawkins, the company was a pioneer of the early home computer game industry ...
, ''
A Bug's Life ''A Bug's Life'' (stylized in all lowercase) is a 1998 American animated comedy film directed by John Lasseter from a screenplay written by Andrew Stanton, Donald McEnery, and Bob Shaw, and a story conceived by Lasseter, Stanton, and Joe Ran ...
'' for
Disney Interactive Disney Interactive is an American video game and internet company that oversees various websites and interactive media owned by The Walt Disney Company. History 1995–1996: Formation and beginnings In December 1994, Disney announced that it w ...
, ''
Clue Clue may refer to: * Clue (information) – a piece of information bringing someone closer to a conclusion. People with the name * DJ Clue (born 1975), mixtape DJ * Fredy Clue (born 1994 or 1995), Swedish artist and musician * Oliver Clue * ...
'' and '' Outburst'' for
Hasbro Interactive Hasbro Interactive, Inc. (Currently named Atari Interactive, Inc.) is the former video game subsidiary of board game and toy manufacturer Hasbro. Originally formed in 1995 and headquartered in Beverly, Massachusetts, Hasbro Interactive initially ...
, and '' Scooby Doo: Mystery of the Fun Park Phantom'' and ''Animaniacs: A Gigantic Adventure'' for
SouthPeak Games SouthPeak Interactive Corporation, doing business as SouthPeak Games, was an American video game publisher based in Midlothian, Virginia. Founded on March 1, 1996, as a subsidiary of SAS Institute in Cary, North Carolina, it was sold and moved ...
. In addition to game development, EAI's medical and scientific illustration team developed a variety of 3D interactive educational products including The Dynamic Human for
McGraw Hill McGraw Hill is an American education science company that provides educational content, software, and services for students and educators across various levels—from K-12 to higher education and professional settings. They produce textbooks, ...
and The Dissectible Human for
Elsevier Elsevier ( ) is a Dutch academic publishing company specializing in scientific, technical, and medical content. Its products include journals such as ''The Lancet'', ''Cell (journal), Cell'', the ScienceDirect collection of electronic journals, ...
.


Recognition

In the September 1997 issue of ''Individual Investor'' magazine, EAI was named one of "America's Fastest Growing Companies." In the January 12, 1998, issue of ''
Businessweek ''Bloomberg Businessweek'', previously known as ''BusinessWeek'' (and before that ''Business Week'' and ''The Business Week''), is an American monthly business magazine published 12 times a year. The magazine debuted in New York City in Septembe ...
'', the magazine recognized company CEO Rizai as one of seven notable entrepreneurs of 1997. In 1999, ''
Forbes ASAP ''Forbes'' () is an American business magazine founded by B. C. Forbes in 1917. It has been owned by the Hong Kong–based investment group Integrated Whale Media Investments since 2014. Its chairman and editor-in-chief is Steve Forbes. The c ...
'' magazine ranked the company as one of the 100 most dynamic technology companies in the US, placing it twenty-third overall.


An international company

In its heyday, EAI had offices located across the US and around the world. The company's primary financial success was its visualization software VisFly, later renamed VisView. This product line lives on today as part of
Teamcenter UGS was a computer software company headquartered in Plano, Texas, specializing in 3D & 2D Product Lifecycle Management (PLM) software. Its operations were amalgamated into the Siemens Digital Industries Software Strategic business unit, business ...
from
Siemens Digital Industries Software Siemens Digital Industries Software (formerly UGS and then Siemens PLM Software) is an American computer software company specializing in 3D & 2D Product Lifecycle Management (PLM) software. The company is a business unit of Siemens, operates un ...
after a series of acquisitions starting in 1999. The litigation supporting animation services portion of EAI continues as a spin-off company called Demonstratives, today a division of Engineering Systems Inc. (ESI), in
Aurora, Illinois Aurora is a city in northeastern Illinois, United States. It is located along the Fox River (Illinois River tributary), Fox River west of Chicago. It is the List of municipalities in Illinois, second-most populous city in Illinois, with a popul ...
. Former EAI employees have gone on to work at
Pixar Pixar (), doing business as Pixar Animation Studios, is an American animation studio based in Emeryville, California, known for its critically and commercially successful computer-animated feature films. Pixar is a subsidiary of Walt Disney ...
,
Disney The Walt Disney Company, commonly referred to as simply Disney, is an American multinational mass media and entertainment industry, entertainment conglomerate (company), conglomerate headquartered at the Walt Disney Studios (Burbank), Walt Di ...
, Zygote Media Group,
Hasbro Hasbro, Inc. (; a syllabic abbreviation of its original name, Hassenfeld Brothers) is an American multinational corporation, multinational toy manufacturing and entertainment holding company founded on December 6, 1923 by Henry, Hillel and Herma ...
, MediaTech, Milkshake Media, DreamWorks, and
Maxis Maxis is an American video game developer and a Division (business), division of Electronic Arts (EA). The studio was founded in 1987 by Will Wright (game designer), Will Wright and Jeff Braun, and acquired by Electronic Arts in 1997. Maxis is ...
, among others. In 2008, Vanderploeg, Rizai, and others in the EAI management team founded Webfilings (now known as Workiva), a
SaaS Software as a service (SaaS ) is a cloud computing service model where the provider offers use of application software to a client and manages all needed physical and software resources. SaaS is usually accessed via a web application. Unlike oth ...
company specializing in corporate compliance solutions software, also headquartered in Ames.


Products and services


Animation services and Special Effects

*''
The Discovery Channel Discovery Channel, known as The Discovery Channel from 1985 to 1995, and often referred to as simply Discovery, is an American cable channel that is best known for its ongoing reality television shows and promotion of pseudoscience. It initi ...
Skyscraper at Sea'' (1995?) *''
National Geographic ''National Geographic'' (formerly ''The National Geographic Magazine'', sometimes branded as ''Nat Geo'') is an American monthly magazine published by National Geographic Partners. The magazine was founded in 1888 as a scholarly journal, nine ...
Asteroids: Deadly Impact'' (1997)


Animation software

*
VisLab VisLab is an Italian company working on computer vision and environmental perception for vehicular applications. It was founded in the early 90s as a research laboratory at University of Parma. It started its activities in 1990, with its invol ...
(1994) *VisModel (1996?)


Visualization software

*VisFly (1995) *NetFly (1996) *VisView (1997?) *VisMockup (1998?) *VisFactory (1998?) *VisNetwork (1998) *eVis.com (1999)


Multimedia titles

*''Barbie Magic HairStyler'' *''Crayola Magic Coloring Book'' *MicroType Multimedia *The Dynamic Human


Computer games

*''X-Fire'' (1997, unpublished) *''
Legend of the Five Rings Legend of the Five Rings (often abbreviated ''L5R'') is a fictional setting created by John Zinser, Dave Seay, Ryan Dancey, Dave Williams, DJ Trindle, Matt Wilson (artist), Matt Wilson and John Wick (role-playing game designer), John Wick and ...
'' (1998, unpublished) *''
Clue Clue may refer to: * Clue (information) – a piece of information bringing someone closer to a conclusion. People with the name * DJ Clue (born 1975), mixtape DJ * Fredy Clue (born 1994 or 1995), Swedish artist and musician * Oliver Clue * ...
'' (1998) *''K'NEX: K'NEX Lost Mines'' (1998) *'' Scooby Doo: Mystery of the Fun Park Phantom'' (1999) *''Trans-Am '68–'72'' (unpublished) *''
Small Soldiers ''Small Soldiers'' is a 1998 American action comedy film directed by Joe Dante. It stars Kirsten Dunst and Gregory Smith, along with the voices of Frank Langella and Tommy Lee Jones. It depicts two factions of toys which turn sentient and sa ...
'' *''Disney: A Bug's Life: ActivePlay'' *''Disney: Toy Story 2: Activity Center'' *'' Animaniacs: A Gigantic Adventure'' *''Crazy Paint'' *'' Clue Chronicles: Fatal Illusion'' (2000) *''Sierra: Trophy Buck'' *''Sierra: Trophy Hunting'' *''Hasbro: Outburst'' *''Championship Bass'' (2000)


References

{{reflist


External links


EAI Interactive details
at
MobyGames MobyGames is a commercial website that catalogs information on video game A video game or computer game is an electronic game that involves interaction with a user interface or input device (such as a joystick, game controller, controlle ...

XEAI Community Site

iwin vote

Demonstratives, Inc.

Siemens Software
Defunct software companies of the United States Defunct video game companies of the United States