Engagio is an American

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company based in

San Mateo, California San Mateo ( ; ) is a city in San Mateo County, California, on the San Francisco Peninsula. About 20 miles (32 km) south of San Francisco, the city borders Burlingame, California, Burlingame to the north, Hillsborough, California, Hillsboro ...

marketing a B2B Account Based Marketing platform for account-based initiatives.

History

Engagio was founded in early 2015 by Jon Miller, co-founder of marketing automation company

Marketo Marketo, Inc. is an American software company, headquartered in San Mateo, California. Marketo develops and sells marketing automation software for account-based marketing and other marketing services and products including SEO and content crea ...

, and Brian Babcock. While working as vice president of marketing at Marketo, Miller realized that broad-based

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did not work with larger, named accounts. He started developing an account-based strategy, which prompted him to co-found Engagio. The idea to help B2B marketers execute their go-to-market strategy in a sale at the account level prompted him to co-found Engagio. (The company should not be confused with an older software company, also named "Engagio," which was an

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for managing social conversations and was acquired by Influitive in 2013.) Engagio has had two rounds of funding, Series A for $10 million in 2015 and Series B for $22 million in 2016. As of early 2019, the company operates at over $7M in recurring annual revenue. Several of its customers come from the tech industry, including

business software companies Business is the practice of making one's living or making money by producing or buying and selling products (such as goods and services). It is also "any activity or enterprise entered into for profit." Having a business name does not sepa ...

Anaplan Anaplan is a business planning software company headquartered in San Francisco, California. Anaplan sells subscriptions for cloud-based business-planning software and provides data for decision-making purposes. Anaplan's products are used by ove ...

, Snowflake Computing, Hortonworks, New Relic
Pendo
and JDA Software. In 2020, Engagio was acquired by Demandbase. The purchase of Demandbase marks what may be the launch of what critics term a "collision course" between ABM and the platform for marketing automation. Analysts claim it may be profitable if companies with ABM software introduce more marketing automation-like capabilities.

Products

Engagio offers products for ABM go-to-market strategy: ABM Foundation, Engage Analytics, Engage ABM Automation, Dash Attribution, and Engagio Scout (an extension for

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). ABM Foundation combines data from multiple sources, maps leads to accounts (L2A), and accesses account insights. Engage Analytics tracks engagement, scores and prioritizes accounts, and measures the impact of ABM programs. Engage ABM Automation automates multi-channel actions in response to account engagement or inactivity. Dash Attribution shows Regions Of Interest (ROI) of marketing programs, and is a native

Salesforce Salesforce, Inc. is an American Cloud computing, cloud-based software company headquartered in San Francisco, California. It provides customer relationship management (CRM) software and applications focused on sales, customer service, marketi ...

AppExchange app. Scout Chrome extension accesses account-level and person-level engagement details and manages data.

References

External links

*{{Official website, http://www.engagio.com/ Companies based in San Mateo, California Software companies based in California American companies established in 2015 Software companies of the United States