Energy was a techno-music event (see

rave A rave (from the verb: '' to rave'') is a dance party at a warehouse, club, or other public or private venue, typically featuring performances by DJs playing electronic dance music. The style is most associated with the early 1990s dance mus ...

) taking place after the

Street Parade The Street Parade is a techno music festival in Zurich, Switzerland. With around one million attendees, it is the world's most attended technoparade. The Street Parade takes place annually on the second Saturday in August. Officially a demonstr ...

Zürich Zurich (; ) is the list of cities in Switzerland, largest city in Switzerland and the capital of the canton of Zurich. It is in north-central Switzerland, at the northwestern tip of Lake Zurich. , the municipality had 448,664 inhabitants. The ...

Switzerland Switzerland, officially the Swiss Confederation, is a landlocked country located in west-central Europe. It is bordered by Italy to the south, France to the west, Germany to the north, and Austria and Liechtenstein to the east. Switzerland ...

. It is considered the largest indoor event of its nature in the country. In 2010, around 14,000 people attended.

History

Hosted by Music journalist Arnold Meyer, Event Mastermind Gregory Fauchart aka DJ T-Bass, Fifa event organiser Hans-Jürg Rufener and record label owner Thomas Bischofberger, Energy began as a party after the first

in 1992 in what was an industrial warehouse. Originally, Energy attracted more visitors than the Street Parade itself until 1994, when the parade sharply gained popularity due to the nation- and world-wide

word-of-mouth Word of mouth is the passing of information from person to person using oral communication, which could be as simple as telling someone the time of day. Storytelling is a common form of word-of-mouth communication where one person tells others a ...

of the Energy after-party. Hallenstadion in

replaced the warehouse as the Energy venue from 1993-2003. As one of the first events of its kind in Europe it attracted thousands of tourists from Italy, Germany, France, Belgium, The Netherlands, Austria and others. Likewise, Energy parties arose in these countries in large clubs. Since 2001 an Energy ticket also encompassed other clubs and locations in Zürich, promoting a more diverse event.

NRJ lawsuit

The organizers of Energy faced a lawsuit against the French NRJ Radio in 2003 due to the planned launch of a radio station, NRJ/Energy Zürich. The Zürich supreme court ruled in favor of the Energy Rave promoter Zürich, then both parties found an arrangement; radio ENERGY/NRJ bought the company from the Energy rave promoter containing the registered "energy" trade mark in Switzerland. In the same time a licence agreement between both parties allowed to continuation of the party.

Changing venues and popularity

Hallenstadion underwent construction in 2004 causing the event to be moved to Eventhalle 550 in Oerlikon. Thereafter, business decisions led to the event being moved to the much smaller Maag-Arena in Zürich's fifth district in 2006 and 2007; the original rave-concept seemed to fade. Nevertheless, in 2008 the event managed to make a comeback including a fresher commercial concept involving international artists. It returned to Hallenstadion, where with the help of long-term contracts, the event continued until 2010. Today the event is managed by Glamourama GmbH in Zürich, wherein two original organizers participate.

Music

Since 1992 almost every important artist in the techno- and house-scene has played at Energy; a total of over 1000 DJs. In Hallenstadion the leading genre is performed in the main arena, surrounded by several other 'floors' which focus on various music styles. Until 2007, trance was perceived as the dominant genre with which Energy gained popularity. Since 2008, electro, techno, and house music have been incorporated more into the main arena program and trance has taken a more subtle part in these surrounding floors.

Importance in the Swiss techno scene

Due to its popularity and widespread reputation in Europe, early-starting DJs have had opportunities to perform at the event and thus find their way into a professional DJ career (see DJ Energy on German-language Wikipedia).

The Future of Energy

In September 2010, the homepage of the event stated that it would be back in 2011 "with a different and renewed Energy party concept". Energy has since confirmed that it will continue the event as Energy 2011 - The Comeback! on August 13, 2011, in the Hallenstadion.http://www.streetparade2010.sts-entertainment.de/energy.html (German) STS Entertainment. Retrieved November 24, 2010. The website hints towards the popularity and success of the party being the cause for another "go-ahead" of Energy. Energy 13 was the last party of the series, taking place on Saturday 10 August 2013 in Hallenstadion, with headliner

David Guetta Pierre David Guetta (; born 7 November 1967) is a French DJ and record producer. He has sold over 10 million albums and 65 million singles globally, with more than 30 billion streams on Spotify. Guetta was voted the number one DJ in the DJ Mag ...

and special guest DJ Tatana.

References

''This article is based on the article

Energy Energy () is the physical quantity, quantitative physical property, property that is transferred to a physical body, body or to a physical system, recognizable in the performance of Work (thermodynamics), work and in the form of heat and l ...

in the German-language wikipedia.''

External links

Official website
{{coord missing, Switzerland Music festivals established in 1992 Music in Zurich Tourist attractions in Zurich Electronic music festivals in Switzerland Trance festivals Rave