Endogenous preferences are
preferences that cannot be taken as given, but are affected by individual internal responses to the external
state of affairs. They are interdependent, in part determined by social institutions, marketed advertisement, and subject to learning (experience and observation) and habit formation (past-experience).
See also
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Acquired taste
An acquired taste is an appreciation for something unlikely to be enjoyed by a person who has not had substantial exposure to it. It is the opposite of innate taste, which is the appreciation for things that are enjoyable by most persons without ...
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Utility