{{no footnotes, date=December 2013 Employee pricing is a selling strategy launched in 2005 by the auto industry to attract customers by using the discounted prices that auto industry employees pay for new cars rather than the sticker price MSRP. The program was first offered that year by

General Motors General Motors Company (GM) is an American Multinational corporation, multinational Automotive industry, automotive manufacturing company headquartered in Detroit, Michigan, United States. The company is most known for owning and manufacturing f ...

, and later followed by Ford,

Chrysler FCA US, LLC, Trade name, doing business as Stellantis North America and known historically as Chrysler ( ), is one of the "Big Three (automobile manufacturers), Big Three" automobile manufacturers in the United States, headquartered in Auburn H ...

, and some local dealerships. While 2005 was the biggest year for the promotion, it has since been used several times, like during the automotive industry crisis of 2008 to stimulate sales. Chrysler was the most notable of all during this promotion, with its "Employee Pricing Plus". Characterized by generous incentives combined with rebates on most Chrysler, Dodge, and Jeep models, Chrysler claims their offer bests those "employee discount" prices offered by

Ford Motor Company Ford Motor Company (commonly known as Ford) is an American multinational corporation, multinational automobile manufacturer headquartered in Dearborn, Michigan, United States. It was founded by Henry Ford and incorporated on June 16, 1903. T ...

. Lee Iacocca is the celebrity spokesman for the campaign; he appears in summer 2005 ads with

Jason Alexander Jay Scott Greenspan (born September 23, 1959), known professionally as Jason Alexander, is an American actor and comedian. Over the course of his career he has received an Emmy Award and a Tony Award as well as nominations for four Golden Globe ...

Snoop Dogg Calvin Cordozar Broadus Jr. ( ; born October 20, 1971), better known by his stage name Snoop Dogg (previously Snoop Doggy Dogg), is an American rapper, record producer, and actor. Rooted in West Coast hip-hop, he is widely regarded as one of t ...

, and his granddaughter. According to its TV ads and website, the world's first employee pricing program for customers was instituted by The Brick, a Canadian furniture store. Starting on July 1, 2006, Chrysler reinstituted the Employee Pricing Plus program to run from July 1 to July 31. For the first five days of the program, all Chrysler, Dodge, Jeep dealerships in the United States were open until midnight to support the program, a first in the company's history. The discounted prices however do not impact profits much, as the margins are recovered with higher sales and better contribution to fixed costs. Chrysler reinstated employee pricing price starting January 26th, 2009.

External links

Chrysler Incentives & Offers - Official WebsiteArticle about DaimlerChrysler's Employee Pricing Program for 2006
Advertising techniques Vehicle retailers Automotive industry