Emperador is a brand of
cut brandy
Cut brandy is a liquor made of brandy, neutral grain spirit and water. Sometimes, sugar is used to soften taste. It is often colored with caramel color.
Grades
Most cut brandies are graded by the relative amount of brandy it contains. Grades ar ...
and
brandy
Brandy is a liquor produced by distilling wine. Brandy generally contains 35–60% alcohol by volume (70–120 US proof) and is typically consumed as an after-dinner digestif. Some brandies are aged in wooden casks. Others are coloured ...
produced by Emperador Inc., an 81% owned subsidiary of
Alliance Global Group in the
Philippines
The Philippines, officially the Republic of the Philippines, is an Archipelagic state, archipelagic country in Southeast Asia. Located in the western Pacific Ocean, it consists of List of islands of the Philippines, 7,641 islands, with a tot ...
. The shares of Emperador Inc. are traded at the
Philippine Stock Exchange
The Philippine Stock Exchange, Inc. (; ) is the national stock exchange of the Philippines. The exchange was created in 1992 from the merger of the Manila Stock Exchange and the Makati Stock Exchange. Including previous forms, the exchange has ...
with the symbol "EMP". The beverage is primarily sold in the Philippines, and has expanded to Thailand, China, and the United States.
History
Emperador Brandy was launched in 1990 as the Philippines' first brandy label. One of its first endorsers was the radio and television journalist
Noli De Castro
Manuel "Noli" Eleuterio de Castro Jr. (; born July 6, 1949) is a Filipino broadcaster, journalist politician and singer. who served as the 12th Vice President of the Philippines from 2004 until 2010, under the second full term of President ...
during the 1990s.
Since 2006, it has been the world's top-selling brand of brandy in terms of quantity of brandy sold.
In 2010, Emperador Light was introduced with lower alcohol content.
The light product is a
liqueur
A liqueur ( , ; ) is an alcoholic drink composed of Liquor, spirits (often rectified spirit) and additional flavorings such as sugar, fruits, herbs, and spices. Often served with or after dessert, they are typically heavily sweetened and un-age ...
containing flavorings, sweeteners, and neutral spirits alcohol made from sugarcane, in addition to brandy. Sales increased from 57 million liters in 2009 to nearly 300 million liters in 2015.
After acquiring Bodega San Bruno in
Jerez, Spain
Jerez de la Frontera () or simply Jerez, also cited in old English-language sources as , is a city and Municipalities of Spain, municipality in the province of Cádiz in the Autonomous communities of Spain, autonomous community of Andalusia, Sp ...
, the brand introduced an Emperador Deluxe variant in 2013.
[ In 2014, Emperador Inc. purchased the Scotch whisky producer ]Whyte & Mackay
Whyte & Mackay Ltd is a company producing alcoholic beverages based in Glasgow, Scotland. The company is a subsidiary of Alliance Global, Alliance Global Group, one of the largest alcoholic-beverage companies in Southeast Asia.
History
Charle ...
for £430m. In 2015, Emperador Inc. made a deal with Beam Suntory
Suntory Global Spirits Inc., formerly known as Beam Suntory, Inc., is an American beverage company that is a subsidiary of Suntory Holdings, a Japanese multinational beverage conglomerate. The company produces alcoholic beverages.
It is the th ...
for the purchase of several brands and production facilities for P13.8 billion (€275 million).Tomelloso
Tomelloso () is a municipality located in the northeast of the province of Ciudad Real, within the autonomous community of Castile-La Mancha in Spain. Situated in the geographic center of the natural region of La Mancha and with a population of 36 ...
), Terry Centenario (Spain's top-selling brandy), Tres Cepas (Equatorial Guinea
Equatorial Guinea, officially the Republic of Equatorial Guinea, is a country on the west coast of Central Africa. It has an area of . Formerly the colony of Spanish Guinea, its post-independence name refers to its location both near the Equ ...
's top brandy brand), and Harveys (the UK's top brand of sherry
Sherry ( ) is a fortified wine produced from white grapes grown around the city of Jerez de la Frontera in Andalusia, Spain. Sherry is a drink produced in a variety of styles made primarily from the Palomino grape, ranging from light versio ...
).
Description
The Emperador Light expression (introduced in 2010) is considered a "cut brandy" rather than a true brandy, as it contains neutral spirit
Rectified spirit, also known as neutral spirits, rectified alcohol or ethyl alcohol of agricultural origin, is highly concentrated ethanol that has been purified by means of repeated distillation in a process called rectification. In some countr ...
s alcohol made from sugar cane
Sugarcane or sugar cane is a species of tall, Perennial plant, perennial grass (in the genus ''Saccharum'', tribe Andropogoneae) that is used for sugar Sugar industry, production. The plants are 2–6 m (6–20 ft) tall with stout, jointed, fib ...
.Manila
Manila, officially the City of Manila, is the Capital of the Philippines, capital and second-most populous city of the Philippines after Quezon City, with a population of 1,846,513 people in 2020. Located on the eastern shore of Manila Bay on ...
.
Awards
In the 2016 International Review of Spirits organized by the Beverage Testing Institute The Beverage Testing Institute (BTI) is a marketing service company that provides reviews for spirits, wines, and beers. It uses numerical scores and publishes books of its test results.
The company's beer marketing program, the World Beer Champion ...
in Chicago, Emperador Solera Reservada received a rating of 89 points and a silver award (highly recommended), and Emperador Light was rated at 83 points and received a bronze award (recommended).
References
External links
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{{Alcoholic drinks
Brandy brands
Philippine alcoholic drinks
Philippine brands
Alliance Global Group