Emma Frances Heming Willis ( Heming; born June 18, 1978) is a British-American model, actress and businesswoman.

Early life

Emma Frances Heming was born on June 18, 1978 in

Malta Malta, officially the Republic of Malta, is an island country in Southern Europe located in the Mediterranean Sea, between Sicily and North Africa. It consists of an archipelago south of Italy, east of Tunisia, and north of Libya. The two ...

to a British father and a Guyanese mother (of

Indo-Guyanese Indo-Guyanese or Guyanese Indians, are Guyanese nationals of Indian origin who trace their ancestry to India and the wider subcontinent. They are the descendants of indentured servants and settlers who migrated from India beginning in 1838, a ...

ethnic origin). She was raised in north

London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...

and

California California () is a U.S. state, state in the Western United States that lies on the West Coast of the United States, Pacific Coast. It borders Oregon to the north, Nevada and Arizona to the east, and shares Mexico–United States border, an ...

Career

In the early 1990s, Heming was discovered in the British morning television show, ''

The Big Breakfast ''The Big Breakfast'' is a British breakfast light entertainment television programme that was broadcast on Channel 4 from 1992 to 2002, and as a revival from 2021 to 2022. The show had various presenters, starting with Chris Evans (presenter), ...

s "The British Elle Supermodel" competition, with Lorraine Ashton model agency, which she won. She was a

spokesmodel A promotional model is a Model (person), model hired to drive demand, consumer demand for a product, service, brand, or concept by directly interacting with potential customers. Most promotional models are conventionally attractive in physical app ...

for the Canadian lingerie

retailer Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is the sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesal ...

La Senza La Senza Corporation is a Canadian fashion retailer that sells women's lingerie and intimate apparel. The La Senza brand is currently owned by Regent which operates and owns La Senza stores in Canada and the United States and uses a franchise mo ...

and has appeared in advertisements, including for

Dior Christian Dior SE (), commonly known as Dior, is a French Multinational corporation, multinational luxury goods company that is controlled and chaired by French businessman Bernard Arnault, who also heads LVMH. , Dior controlled around 42% of ...

Bronze,

Escada Escada SE is a luxury women's designer clothing company headquartered in Aschheim, Germany. The company is owned by Regent, L.P., an international private equity firm led by investor Michael Reinstein. The company was founded in 1978 by desi ...

, Gap,

Garnier Garnier () is a mass market cosmetics brand owned by the French company L'Oréal. Garnier produces hair care and skin care products. Launch ''Laboratoires Garnier'' was founded in France in 1904 by Alfred Amour Garnier. The company's first pr ...

Intimissimi Intimissimi is an Italian clothing label founded in 1996, which specializes in Brassiere, bras, briefs, lingerie, Waistcoat, vests, and pyjamas for women and men. History The brand was launched in 1996 by Sandro Veronesi. Starting in 2005, ...

John Frieda John Frieda (born Alan Howard Frieda, 9 July 1951) is a British celebrity hairstylist and founder of hair salon and hair product businesses. The hair product business was acquired in 2002 by Kao Corporation, Japan. As of March 2025, ''The ...

, Palmers, and

Redken Redken is an American hair care brand owned by L'Oréal Group under the Professional Products division. History The company was founded in 1960 by Jheri Redding and Paula Kent, thus the name, "Red-ken." Redken pioneered the "Scientific Approac ...

.Emma Heming, Bruce Willis' girlfriend models for La Senza
''

The Daily Telegraph ''The Daily Telegraph'', known online and elsewhere as ''The Telegraph'', is a British daily broadsheet conservative newspaper published in London by Telegraph Media Group and distributed in the United Kingdom and internationally. It was found ...

'', April 30, 2008. Retrieved on May 17, 2008. She has appeared on the covers of ''

Elle Elle may refer to: Arts, entertainment and media * Elle (magazine), ''Elle'' (magazine), a fashion publication ** Elle Style Awards * Elle (India), ''Elle'' (India), the Indian edition * Elle (film), ''Elle'' (film), a 2016 French film * ''Elle: ...

'' (Spain, France and Turkey), ''Elle Décor'', '' Glamour'', ''

Shape A shape is a graphics, graphical representation of an object's form or its external boundary, outline, or external Surface (mathematics), surface. It is distinct from other object properties, such as color, Surface texture, texture, or material ...

'', '' Town and Country'', and '' W.'' In 2005, ''

Maxim Maxim or Maksim may refer to: Entertainment *Maxim (magazine), ''Maxim'' (magazine), an international men's magazine ** Maxim (Australia), ''Maxim'' (Australia), the Australian edition ** Maxim (India), ''Maxim'' (India), the Indian edition *Maxim ...

'' magazine placed her at number 86 in its "Top 100" list of the world’s most beautiful women. She has also walked the runway at

fashion shows Fashion is a term used interchangeably to describe the creation of clothing, footwear, accessories, cosmetics, and jewellery of different cultural aesthetics and their mix and match into outfits that depict distinctive ways of dressing ( style ...

for brands such as Herve Leger,

John Galliano John Charles Galliano (born 28 November 1960) is a British fashion designer. He was the creative director of his eponymous label John Galliano and French fashion houses Givenchy and Dior. From 2014 to 2024, Galliano was the creative director ...

Paco Rabanne Francisco Rabaneda Cuervo (18 February 1934 – 3 February 2023), more commonly known under the pseudonym of Paco Rabanne (; ), was a Spanish-born naturalised-French fashion designer. Rabanne rose to prominence as an ''enfant terrible'' of ...

Christian Dior Christian Ernest Dior (; 21 January 1905 – 24 October 1957) was a French fashion designer and founder of one of the world's top fashion houses, Dior, Christian Dior SE. His fashion house is known all around the world, having gained promi ...

Chanel Chanel ( , ) is a French luxury fashion house founded in 1910 by Coco Chanel in Paris. It is privately owned by French brothers, Alain and Gérard Wertheimer, through the holding company Chanel Limited, established in 2018 and headquarte ...

, Maska,

Thierry Mugler Manfred Thierry Mugler (; 21 December 1948 – 23 January 2022) was a French fashion designer, creative director and creative adviser of Mugler. In the 1970s, Mugler launched his eponymous fashion house; and quickly rose to prominence in the fol ...

Valentino Valentino may refer to People * Valentino (surname), including a list of people with the name * Valentino (given name), including a list of people with the name Mononymous persons * Valentino (fashion designer) (born Valentino Clemente Ludovic ...

Emanuel Ungaro Emanuel Ungaro (13 February 1933 – 21 December 2019) was a French fashion designer who founded his eponymous fashion house in 1965. Early life Ungaro's Italian father fled to France from Francavilla Fontana of Brindisi province because of t ...

Ralph Lauren Ralph Lauren ( ; ; born October 14, 1939) is an American fashion designer, philanthropist, and billionaire businessman, best known for founding the brand Ralph Lauren (brand), Ralph Lauren, a global multibillion-dollar enterprise. He stepped do ...

, and the

Victoria's Secret Fashion Show The Victoria's Secret Fashion Show is an annual promotional event sponsored by and featuring Victoria's Secret, a brand of lingerie. From 1995 to 2018, Victoria's Secret used the show to market its goods in high-profile settings. Models under ...

. In 2014, she started writing a blog on her website, writing about motherhood, style, beauty and food. In January 2018, Heming Willis signed with The Lions Management. In 2016, Heming Willis founded a vegan, sustainably created and chemical-free

skin care Skin care or skincare is the practice of maintaining and improving the health and appearance of the skin. It includes washing, moisturizing, protecting from the sun, and treating skin problems like acne and dryness. Skin care can help prevent i ...

brand called Coco Baba. Heming Willis and her husband Bruce teamed up with LR Health & Beauty to create fragrances. In 2012, Bruce launched his first women's fragrance, "Lovingly by Bruce Willis", with Heming-Willis starring in the perfume's advertisements. In 2016, she launched "Lightning Collection" in collaboration with LR Health & Beauty, consisting of three perfume compositions. In 2023, Heming Willis and Helen Christoni founded a wellness brand, Make Time, which sells supplements and vitamins focused on brain health. Make Time partners with Hilarity for Charity, a

nonprofit organization A nonprofit organization (NPO), also known as a nonbusiness entity, nonprofit institution, not-for-profit organization, or simply a nonprofit, is a non-governmental (private) legal entity organized and operated for a collective, public, or so ...

, which supports families impacted by

Alzheimer's disease Alzheimer's disease (AD) is a neurodegenerative disease and the cause of 60–70% of cases of dementia. The most common early symptom is difficulty in remembering recent events. As the disease advances, symptoms can include problems wit ...

and brain health research. Her first book entitled ''The Unexpected Journey: Finding Hope and Purpose on the Caregiving Path'', is set to be published by The Open Field on September 9, 2025.

Personal life

On March 21, 2009, Heming married actor

Bruce Willis Walter Bruce Willis (born March 19, 1955) is a retired American actor. He achieved fame with a leading role on the comedy-drama series ''Moonlighting (TV series), Moonlighting'' (1985–1989) and has appeared in over one hundred films, gaining ...

in the

Turks and Caicos Islands The Turks and Caicos Islands (abbreviated TCI; and ) are a British Overseas Territory consisting of the larger Caicos Islands and smaller Turks Islands, two groups of tropical islands in the Lucayan Archipelago of the Atlantic Ocean and no ...

. The ceremony was not legally binding and the couple were married again in a civil ceremony in

Beverly Hills Beverly Hills is a city located in Los Angeles County, California, United States. A notable and historic suburb of Los Angeles, it is located just southwest of the Hollywood Hills, approximately northwest of downtown Los Angeles. Beverly Hil ...

, six days later. The couple have two daughters, and Heming is also a stepmother to Willis' three elder daughters from his first marriage to

Demi Moore Demi Gene Moore ( ; née Guynes; born November 11, 1962) is an American actress. After rising to prominence in the early 1980s, she became the world's highest-paid actress by 1995. List of awards and nominations received by Demi Moore, Her acc ...

Advocacy

In February 2023, Heming announced that Bruce Willis was diagnosed with

frontotemporal dementia Frontotemporal dementia (FTD), also called frontotemporal degeneration disease or frontotemporal neurocognitive disorder, encompasses several types of dementia involving the progressive degeneration of the brain's frontal lobe, frontal and tempor ...

(FTD). She has since become an

advocate An advocate is a professional in the field of law. List of country legal systems, Different countries and legal systems use the term with somewhat differing meanings. The broad equivalent in many English law–based jurisdictions could be a ba ...

for

dementia Dementia is a syndrome associated with many neurodegenerative diseases, characterized by a general decline in cognitive abilities that affects a person's ability to perform activities of daily living, everyday activities. This typically invo ...

awareness, support for the lived experience of FTD for care partners and families, and research to end FTD and all forms of

neurodegenerative disease A neurodegenerative disease is caused by the progressive loss of neurons, in the process known as neurodegeneration. Neuronal damage may also ultimately result in their death. Neurodegenerative diseases include amyotrophic lateral sclerosis, mul ...

. On November 11, 2023, she wrote an

op-ed An op-ed, short for "opposite the editorial page," is a type of written prose commonly found in newspapers, magazines, and online publications. They usually represent a writer's strong and focused opinion on an issue of relevance to a targeted a ...

about frontotemporal dementia and the lessons she has learned for

Maria Shriver Maria Owings Shriver ( ; born November 6, 1955) is an American journalist, author, a member of the prominent Shriver and Kennedy families, former First Lady of California, and the founder of the nonprofit organization The Women's Alzheimer's M ...

'''s Sunday Paper''.

Filmography

Bibliography

* Heming Willis, Emma (September 9, 2025). ''The Unexpected Journey: Finding Hope and Purpose on the Caregiving Path.'' The Open Field.

Authored articles

* Heming Willis, Emma (November 11, 2023)
"Emma Heming Willis Turned Her Pain Into Purpose After Bruce’s Dementia Diagnosis. Here’s What She’s Learned Along the Way"
''Maria Shiver's Sunday Paper''.

References

External links

*
Emma Heming Willis official Website
* {{DEFAULTSORT:Heming, Emma 1978 births American people of Guyanese descent American people of Indian descent English people of Indian descent English people of Indo-Guyanese descent British female models English emigrants to the United States English people of Guyanese descent Living people The Lions (agency) models American female models American women in business American film actresses American television actresses