Emily Weiss
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Emily Weiss (born March 22, 1985) is an American businesswoman. She is the founder and former CEO of the cosmetics company
Glossier Glossier is a beauty brand founded by Emily Weiss in 2014. It started as an online-only company, building on the popularity of the beauty blog ''"Into the Gloss"''. Glossier was one of the first direct-to-consumer beauty companies when it launched ...
and the blog ''Into the Gloss''. She was featured in a ''
Forbes ''Forbes'' () is an American business magazine founded by B. C. Forbes in 1917. It has been owned by the Hong Kong–based investment group Integrated Whale Media Investments since 2014. Its chairman and editor-in-chief is Steve Forbes. The co ...
''
30 Under 30 ''Forbes'' 30 Under 30 is a set of lists published annually by ''Forbes'' magazine since 2011 consisting of 30 notable people under 30 years old in various industries. The American list consists of 600 people, with 30 selected in each of 20 sect ...
list in 2015. In 2019, she was included in ''Time'' magazine's "Next 100".


Early life

Emily Weiss was raised in
Wilton, Connecticut Wilton is a New England town, town in Fairfield County, Connecticut, United States. As of the 2020 United States census, 2020 census, the town population was 18,503. The town is part of the Western Connecticut Planning Region, Connecticut, Wester ...
. Her father worked for
Pitney Bowes Pitney Bowes Inc. is an American technology company most known for its postage meters and other mailing equipment, services, and other technologies. The company was founded by Arthur Pitney, who invented the first commercially available postage m ...
and her mother stayed at home. In high school, Weiss interned at
Ralph Lauren Ralph Lauren ( ; ; born October 14, 1939) is an American fashion designer, philanthropist, and billionaire businessman, best known for founding the brand Ralph Lauren (brand), Ralph Lauren, a global multibillion-dollar enterprise. He stepped do ...
for two summers and briefly had a modeling career. While interning at ''
Teen Vogue ''Teen Vogue'' is an American progressive online publication, formerly in print, launched in January 2003, as a sister publication to '' Vogue'', targeted at teenage girls and young women. Like ''Vogue'', it included stories about fashion and ...
'' in college, she appeared on '' The Hills'' on a three-episode arc with
Lauren Conrad Lauren Katherine Conrad (born February 1, 1986) is an American television personality, fashion designer and author. In late 2004, she came to prominence after being cast in the reality television series '' Laguna Beach: The Real Orange County'', ...
and
Whitney Port Whitney Eve Port-Rosenman (born March 4, 1985) is an American television personality, fashion designer and author. In 2006, Port came to prominence after being cast in the reality television series ''The Hills (TV series), The Hills'', which chro ...
. Weiss graduated from
New York University New York University (NYU) is a private university, private research university in New York City, New York, United States. Chartered in 1831 by the New York State Legislature, NYU was founded in 1832 by Albert Gallatin as a Nondenominational ...
in 2007 with a degree in studio art. She was a fashion assistant at '' W'' magazine and an on-set styling assistant for ''
Vogue Vogue may refer to: Business * ''Vogue'' (magazine), a US fashion magazine ** British ''Vogue'', a British fashion magazine ** '' Vogue Adria'', a fashion magazine for former Yugoslav countries ** ''Vogue Arabia'', an Arab fashion magazine ** ' ...
'' where she assisted Elissa Santisi.


Career


''Into the Gloss''

Weiss launched ''Into the Gloss'', a blog featuring predominantly interviews with women, in September 2010. She stayed at her day job at ''Vogue'' and worked on ''Into the Gloss'' in the mornings between the hours of 4 a.m. and 8 a.m. A popular series on the blog is ''Top Shelf'', where subjects are interviewed in their bathrooms and photos of their shelves and medicine cabinets are featured. Interviewees included
Jenna Lyons Jenna Lyons (born June 8, 1968) is an American fashion designer, businesswoman, and television personality. Lyons was the executive creative director and president of retailer J.Crew from 2010 until April 2017, when she announced her departure ...
and
Karlie Kloss Karlie Elizabeth Kloss (born August 3, 1992) is an American model. She was a Victoria's Secret Angel from 2013 until 2015, when she resigned to study at New York University. By 2019, Kloss had appeared on 40 international ''Vogue (magazine), V ...
. By early 2012, the site had more than 200,000 unique visitors per month. By May 2016, the site had had 1.3 million visitors. After Weiss reached 10 million page views per month and acquired corporate partnerships for the site and a small staff, she quit her job at ''Vogue'' to focus on her own business.


Glossier

In 2014, Weiss started approaching
venture capitalist Venture capital (VC) is a form of private equity financing provided by firms or funds to startup, early-stage, and emerging companies, that have been deemed to have high growth potential or that have demonstrated high growth in terms of number ...
s with ideas for expansion, including a potential ''Into the Gloss''-curated
e-commerce E-commerce (electronic commerce) refers to commercial activities including the electronic buying or selling products and services which are conducted on online platforms or over the Internet. E-commerce draws on technologies such as mobile co ...
platform. Weiss eventually raised $2 million in seed funding, with the help of venture capitalist
Kirsten Green Kirsten Green is an American venture capitalist. She is the founder and managing partner of Forerunner Ventures.
, the founder of San Francisco-based Forerunner Ventures. Weiss used this initial investment to hire a small team and launch Glossier.com. In October 2014, Weiss introduced Glossier's first four products on her ''Into the Gloss'' blog and announced the launch of Glossier.com. According to Polina Marinova of ''
Fortune Fortune may refer to: General * Fortuna or Fortune, the Roman goddess of luck * Luck * Wealth * Fate * Fortune, a prediction made in fortune-telling * Fortune, in a fortune cookie Arts and entertainment Film and television * ''The Fortune'' (19 ...
'', Weiss "quietly turned Glossier into one of the most disruptive brands in beauty." She initially pitched the company to 12 firms, with 11 not interested. In February 2018, Weiss released that Glossier had successfully raised an additional $52 million in a Series C round of funding. In March 2019, Weiss announced that Glossier had officially raised $100 million in a Series D round of funding and was valued at $1.2 billion. In August 2020, Weiss and the company were accused of failing to support Black workers at the organization. In May 2022, Weiss stepped down as CEO of Glossier, but stayed on its board as executive chairwoman. Kyle Leahy, Glossier's former chief marketing officer, took over as CEO.


Personal life

In 2016, Weiss married photographer Diego Dueñas in the Bahamas. The union was short-lived. In 2020, Weiss became engaged to Will Gaybrick, a senior executive at
Stripe Stripe, striped, or stripes may refer to: Decorations *Stripe (pattern), a line or band that differs in colour or tone from an adjacent surface *Racing stripe, a vehicle decoration * Service stripe, a decoration of the U.S. military Entertainment ...
. The couple announced they were expecting a baby in June 2022. On June 29, Emily posted on her Instagram announcing the birth of her daughter, Clara Lion Weissbrick.


References


Further reading

*


External links


Emily Weiss at ''Forbes'' 40 Under 40
{{DEFAULTSORT:Weiss, Emily Living people Steinhardt School of Culture, Education, and Human Development alumni American women company founders American cosmetics businesspeople American women bloggers American bloggers 1985 births 21st-century American businesspeople 21st-century American businesswomen People from Wilton, Connecticut Businesspeople from Connecticut