Emerson (typeface)
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Emerson is a
typeface A typeface (or font family) is a design of Letter (alphabet), letters, Numerical digit, numbers and other symbols, to be used in printing or for electronic display. Most typefaces include variations in size (e.g., 24 point), weight (e.g., light, ...
designed by Joseph Blumenthal. In 1930, the type was cut by Louis Hoell at the
Bauer Type Foundry Bauer is a German surname meaning "peasant" or "farmer". For notable people sharing the surname Bauer, see Bauer (surname). Bauer may also refer to: Education and literature * Bauer's Lexicon, a dictionary of Biblical Greek * Bauer Colleg ...
in Frankfurt and named Spiral. Then in 1935,
Stanley Morison Stanley Arthur Morison (6 May 1889 – 11 October 1967) was a British typographer, printing executive and historian of printing. Largely self-educated, he promoted higher standards in printing and an awareness of the best printing and typefaces ...
recut the type, along with its italic, for the
Monotype Corporation Monotype Imaging Holdings Inc., founded as Lanston Monotype Machine Company in 1887 in Philadelphia by Tolbert Lanston, is an American (historically Anglo-American) company that specializes in digital typesetting and typeface design for use wit ...
in England. The typeface's first appearance was in a special, private-press edition of
Ralph Waldo Emerson Ralph Waldo Emerson (May 25, 1803April 27, 1882), who went by his middle name Waldo, was an American essayist, lecturer, philosopher, minister, abolitionism, abolitionist, and poet who led the Transcendentalism, Transcendentalist movement of th ...
's essay ''Nature'', and so the Monotype version became known as Emerson. Emerson can be recognised for its distinctive foot
serifs In typography, a serif () is a small line or stroke regularly attached to the end of a larger stroke in a letter or symbol within a particular font or family of fonts. A typeface or "font family" making use of serifs is called a serif typeface ( ...
on the
lowercase Letter case is the distinction between the letters that are in larger uppercase or capitals (more formally ''majuscule'') and smaller lowercase (more formally '' minuscule'') in the written representation of certain languages. The writing system ...
a, d and u, and its wide capitals (especially the M). The typeface shares characteristics with the classic renaissance types, and its soft, blunt appearance was designed to suit
photogravure Photogravure (in French ''héliogravure'') is a process for printing photographs, also sometimes used for reproductive intaglio printmaking. It is a photo-mechanical process whereby a copper plate is grained (adding a pattern to the plate) and ...
reproduction.


Emerson in use

Emerson was used to set the 1946 ''Golden Encyclopedia'', an illustrated children's encyclopedia published by
Golden Press Western Publishing, also known as Western Printing and Lithographing Company, was an American company founded in 1907 in Racine, Wisconsin, best known for publishing the Little Golden Books. Its Golden Books Family Entertainment division also ...
, New York.


Availability

A version of Emerson recently became available as a typeface for use on computers from Nonpareil Type.


References

{{Monotype typefaces Old style serif typefaces Monotype typefaces Typefaces and fonts introduced in 1935