''Emel'' (styled ''emel'') was a British
lifestyle magazine
Lifestyle journalism is the field of journalism that provides news and opinion, often in an entertaining tone, regarding goods and services used by readers in their everyday life. Lifestyle journalism covers travel, fashion, fitness, leisure, food ...
that reported on contemporary
British Muslim
Islam is the second-largest religion in the United Kingdom, with results from the 2021 Census recording just under four million Muslims, or 6.0% of the total population in the United Kingdom. London has the largest population and greatest p ...
culture. The final issue appeared in January 2013.
History
Sarah Joseph co-founded the magazine with her husband, Mahmud al-Rashid, in September 2003.
Joseph was the magazine's editor, and al-Rashid was a volunteer publisher and editor-in-chief.
It was the first mainstream Muslim magazine in the UK to experience cross-over interest from non-Muslim readers and its circulation reached 30 countries.
Writing in the ''
Journal of Middle East Women's Studies
A journal, from the Old French ''journal'' (meaning "daily"), may refer to:
*Bullet journal, a method of personal organization
*Diary, a record of personal secretive thoughts and as open book to personal therapy or used to feel connected to onesel ...
'' in 2010, Reina Lewis claimed: "For emel, lifestyle has the potential to situate modern Muslim practices as part of contemporary consumer culture while simultaneously celebrating Islam's historical heritage."
Lloyds TSB
Lloyds Bank plc is a major British retail and commercial bank with a significant presence across England and Wales. It has traditionally been regarded one of the " Big Four" clearing banks.
Established in Birmingham in 1765, Lloyds Bank e ...
partnered with ''emel'' to launch what it claimed is the first
user-generated content
User-generated content (UGC), alternatively known as user-created content (UCC), emerged from the rise of web services which allow a system's User (computing), users to create Content (media), content, such as images, videos, audio, text, testi ...
driven community website targeting British Muslims, as part of a campaign to promote the national rollout of its sharia-friendly banking services. The new community website, called ''Emel'' Postcard,
allowed members to upload pictures and comments via downloadable "postcards".
Awards and nominations
In January 2014, ''emel'' was nominated for the Responsible Media of the Year award at the
British Muslim Awards
The British Muslim Awards are an annual award ceremony that honours the success and achievements of British Muslim individuals, groups and businesses. It was established in 2013.
Overview
The British Muslim Awards was founded by Oceanic Consult ...
.
See also
*
Islam in the United Kingdom
Islam is the second-largest religion in the United Kingdom, religion in the United Kingdom, with results from the 2021 United Kingdom census, 2021 Census recording just under four million Muslims, or 6.0% of the total population in the Unite ...
References
External links
*
Emel celebrates 50 issues of Muslim Lifestyle''FullScreen''
Emel: A Muslim Lifestyle Magazine''BBC''
{{Authority control
2003 establishments in the United Kingdom
2013 disestablishments in the United Kingdom
Lifestyle magazines published in the United Kingdom
Monthly magazines published in the United Kingdom
Defunct religious magazines published in the United Kingdom
Defunct English-language magazines
Islam in the United Kingdom
Defunct Islamic magazines
Magazines published in London
Magazines established in 2003
Magazines disestablished in 2013