Emanuela de Paula (born 25 April 1989) is a Brazilian model. She has been the face of UK retailer

Next NeXT, Inc. (later NeXT Computer, Inc. and NeXT Software, Inc.) was an American technology company headquartered in Redwood City, California that specialized in computer workstations for higher education and business markets, and later develope ...

for the past two seasons and can be seen in the 2009

Pirelli Calendar The Pirelli Calendar, known and trade-marked as "The Cal", is an annual trade calendar which has been published by the UK subsidiary of the Italian tyre manufacturing company Pirelli since 1964. The calendar has a reputation for its choice of p ...

. She has also replaced

Pernille Holmboe Pernille Holmboe (born 2 May 1977 in Bærum, Norway) is a Norwegian model widely known as the face of the Swedish clothing company , with whom she had a long-running contract, that was terminated in 2010. She is especially known for this among N ...

as the new model for the Swedish clothing store .

Biography

Emanuela de Paula was born to a

white Brazilian White Brazilians ( ) refers to Brazilian citizens who are considered or self-identify as "white", typically because of European or Levantine Asian ancestry. The main ancestry of current white Brazilians is Portuguese. Historically, the Portu ...

mother and an

Afro Brazilian Afro-Brazilians (; ), also known as Black Brazilians (), are Brazilians of total or predominantly Sub-Saharan African ancestry. Most multiracial Brazilians also have a range of degree of African ancestry. Brazilians whose African features are mo ...

father. "I am what we call ' mulata'". She has also stated she is one of the few

black Black is a color that results from the absence or complete absorption of visible light. It is an achromatic color, without chroma, like white and grey. It is often used symbolically or figuratively to represent darkness.Eva Heller, ''P ...

women in the fashion industry. She is of African,

Dutch Dutch or Nederlands commonly refers to: * Something of, from, or related to the Netherlands ** Dutch people as an ethnic group () ** Dutch nationality law, history and regulations of Dutch citizenship () ** Dutch language () * In specific terms, i ...

and

Native Brazilian Indigenous peoples in Brazil or Native Brazilians () are the peoples who lived in Brazil before European contact around 1500 and their descendants. Indigenous peoples once comprised an estimated 2,000 district tribes and nations inhabiting what ...

descent.

Career

She first took an interest in modeling at the age of nine and quickly booked a supermarket advertisement. By the age of 15, de Paula was visiting modeling agencies. She signed with the

Marilyn Agency Marilyn Agency is a French modeling agency established in Paris in 1985 by Marilyn Gauthier. History Marilyn Agency was founded in Paris by Marilyn Gauthier in 1985. In 1992, the agency added a men's division, and in 1997 the agency expanded to ...

, the first agency she visited. Her first season was in

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

in 2005, and yielded runway work for the likes of

Ralph Lauren Ralph Lauren ( ; ; born October 14, 1939) is an American fashion designer, philanthropist, and billionaire businessman, best known for founding the brand Ralph Lauren (brand), Ralph Lauren, a global multibillion-dollar enterprise. He stepped do ...

Bill Blass William Ralph Blass (June 22, 1922 – June 12, 2002) was an American fashion designer. He was the recipient of many fashion awards, including seven Coty Awards and the Fashion Institute of Technology's Lifetime Achievement Award (1999). Ear ...

and

Zac Posen Zachary E. Posen (; born October 24, 1980) is an American fashion designer. Early life Zachary E. Posen was born and raised in a American Jews, Jewish family in New York City, residing in the SoHo neighborhood of lower Manhattan. He is the son ...

, as well as a story for ''W'', photographed by Michael Thompson. Her other runway credits include

Bottega Veneta Bottega Veneta S.r.l () is an Italian luxury fashion house based in Milan, Italy. Its product lines include ready-to-wear, handbags, shoes, accessories, jewellery and fragrances. Bottega Veneta is headquartered in Milan, Italy, with its main at ...

Shiatzy Chen Shiatzy Chen () is a Taiwanese luxury fashion house founded in 1978 by Wang Chen Tsai-Hsia (王陳彩霞) and her husband Wang Yuan-Hong. Its style is described as "neo-Chinese chic", combining the aesthetics of Chinese clothing and handicraft ...

Alexandre Herchcovitch Alexandre Herchcovitch (; born 21 July 1971) is a Brazilian fashion designer. His designs have been at fashion shows in New York, Paris, London and São Paulo Fashion Weeks. Best known for avant-garde designs and eclectic prints, his trademark s ...

Colcci Colcci is a Brazilian fashion company specialising in clothing and accessories. The company offers a wide range of products for both men and women, including jeans, t-shirts, dresses, skirts, and shoes. Colcci is one of the leading fashion bran ...

Diane von Furstenberg Diane may refer to: People *Diane (given name) Film * ''Diane'' (1929 film), a German silent film * ''Diane'' (1956 film), a historical drama film starring Lana Turner * ''Diane'' (2017 film), a mystery film directed by Michael Mongillo * ''D ...

Amir Slama Amir Slama is a Brazilian fashion designer. He was the designer, stylist and owner of the Brazilian beach fashion brand Rosa Chá. He now runs a brand under his name, Amir Slama, with stores in São Paulo and Rio de Janeiro. Amir's father came ...

Lacoste Lacoste S.A. (; ) is a French designer sports fashion company, founded in 1933 by tennis player René Lacoste, and entrepreneur André Gillier. It sells clothing, footwear, sportswear, eyewear, leather goods, perfume, towels and watches. The ...

, Rebecca Taylor,

Tommy Hilfiger Thomas Jacob Hilfiger ( ; born March 24, 1951) is an American fashion designer and the founder of Tommy Hilfiger (company), Tommy Hilfiger Corporation. After starting his career by co-founding a chain of jeans/fashion stores called People's P ...

, and

Yigal Azrouël Yigal Azrouël () is an Israeli American New York–based fashion designer. Career An avid surfer, born and raised in Ashdod, Israel, of French-Moroccan descent. His parents own a few sports and fashion stores in Ashdod. Yigal Azrouël draws ...

, and she has appeared in campaigns for

Bloomingdales Bloomingdale's Inc. is an American luxury department store chain founded in 1861 by Joseph Bloomingdale and Lyman Bloomingdale. It was acquired by Federated Department Stores in 1930, which purchased the Macy's department store chain in 1994, ...

DKNY DKNY is a New York City–based American fashion house for men and women, founded in 1984 by Donna Karan. The company specializes in a wide range of fashion products, including clothing, footwear, accessories and fragrances. A major misconcepti ...

, GAP, H&M, Saks,

J.Crew J.Crew Group, Inc., is an American multi-brand, multi-channel, specialty retailer. The company offers an assortment of women's, men's, and children's apparel and accessories, including swimwear, outerwear, lounge-wear, bags, sweaters, denim, dre ...

Hush Puppies Hush Puppies is an American brand of casual footwear. A division of Wolverine World Wide, Hush Puppies is headquartered in Rockford, Michigan. Wolverine also licenses the Hush Puppies name for apparel, toys and accessories. Hush Puppies uses a ...

MAC Mac or MAC may refer to: Common meanings * Mac (computer), a line of personal computers made by Apple Inc. * Mackintosh, a raincoat made of rubberized cloth * Mac, a prefix to surnames derived from Gaelic languages * McIntosh (apple), a Canadi ...

, C&A,

Sephora Sephora is a French multinational retailer of personal care and beauty products, offering nearly 340 brands alongside its own private label, the Sephora Collection. Its product range includes cosmetics, skincare, fragrance, nail color, beauty t ...

, Top Shop, and

Victoria's Secret Victoria's Secret is an American lingerie, clothing and beauty products, beauty retailer. Founded in 1977 by a Stanford graduate student and his wife, Roy Raymond, Roy and Gaye Raymond, the company's five lingerie stores were sold to Les Wexner i ...

. Her editorials include '' Allure'', ''French'', ''

Marie Claire ''Marie Claire'' (stylized in all lowercase; ) is a French international monthly magazine first published in France in 1937. Since then various editions are published in many countries and languages. The feature editions focus on women aro ...

'', ''Vogue'', and ''

Women's Wear Daily ''Women's Wear Daily'' (also known as ''WWD'') is a fashion-industry trade journal often referred to as the "Bible of fashion". Horyn, Cathy"Breaking Fashion News With a Provocative Edge" ''The New York Times''. (August 20, 1999). It provides i ...

''. By the age of 20, de Paula had landed two makeup campaigns:

Barbie Barbie is a fashion doll created by American businesswoman Ruth Handler, manufactured by American toy and entertainment company Mattel and introduced on March 9, 1959. The toy was based on the German Bild Lilli doll, Bild Lilli doll which Hand ...

Collection and Prescriptives. She walked in the

Victoria's Secret Fashion Show The Victoria's Secret Fashion Show is an annual promotional event sponsored by and featuring Victoria's Secret, a brand of lingerie. From 1995 to 2018, Victoria's Secret used the show to market its goods in high-profile settings. Models under ...

in 2008, 2010, and 2011. According to ''Forbes'', de Paula ranked the eleventh highest paid supermodel for 2009, earning $2.5 million. She has walked runway for São Paulo Fashion Week, home to the largest fashion shows in Brazil. She has been praised by

Naomi Campbell Naomi Elaine Campbell (born 22 May 1970) is a British supermodel. Beginning her career at the age of eight, Campbell was one of six models of her generation declared supermodels by the fashion industry and the international press. She was th ...

and

Anna Wintour Dame Anna Wintour ( ; born 3 November 1949) is a British-American media executive, who has been serving as editor-in-chief of '' Vogue'' since 1988. Wintour has also served as global chief content officer of Condé Nast since 2020, where she o ...

of ''

Vogue Vogue may refer to: Business * ''Vogue'' (magazine), a US fashion magazine ** British ''Vogue'', a British fashion magazine ** '' Vogue Adria'', a fashion magazine for former Yugoslav countries ** ''Vogue Arabia'', an Arab fashion magazine ** ' ...

''. She was in the ''

'' autumn/winter 2010 campaign and in its TV advertisement that launched on 10 September, alongside

Jon Kortajarena Jon Kortajarena Redruello (born 19 May 1985) is a Spanish model and actor. He has done advertising campaigns for Just Cavalli, Versace, Giorgio Armani, Guerlain, Bally, Etro, Trussardi, Diesel, Mangano, Lagerfeld, Pepe Jeans but notabl ...

. As of 2014, de Paula is represented by

The Society Management The Society Management, or more commonly referred to as The Society or simply just Society, is a talent management and modelling agency based in New York City. It was established in 2013 and serves as the official U.S. division of the Elite Mode ...

References

External links

* * *
Emanuela de Paula at Marylin Agency
{{DEFAULTSORT:Paula, Emanuela de 1989 births Living people People from Cabo de Santo Agostinho Afro-Brazilian female models Brazilian people of Dutch descent Brazilian people of indigenous peoples descent Brazilian female models