Elmo Live! is a 2008

Fisher-Price Fisher-Price, Inc. is an American company that produces educational toys for infants, toddlers and preschoolers, headquartered in East Aurora, New York, East Aurora, New York (state), New York. It was founded in 1930 during the Great Depression ...

toy based on the ''

Sesame Street ''Sesame Street'' is an American educational television, educational children's television series that combines live-action, sketch comedy, animation, and puppetry. It is produced by Sesame Workshop (known as the Children's Television Worksh ...

'' character

Elmo Elmo is a Muppet character on the children's television show ''Sesame Street''. A furry red monster who speaks in a high-pitched falsetto voice and frequently refers to himself in the third person, he hosts the last full 15-minute segmen ...

. The toy was Fisher-Price's latest effort to build on the success of the 1996

Tickle Me Elmo Tickle Me Elmo is a children's plush toy from Tyco Preschool, a division of Tyco Toys, of the Muppet character Elmo from the children's television show ''Sesame Street''. When squeezed, Elmo recites his trademark giggle. When squeezed three ti ...

doll and the 2006 T.M.X. Elmo. The red, furry doll can move his head as he speaks, and he can clap, sing, dance, tell stories and jokes, and play games. He can sense when he's being hugged, and respond appropriately. He has sensors on his foot, tummy, back and nose. The toy was designed over a period of two years, building sophisticated electronic controls hidden inside the red plush doll. The toy was first announced at the New York Toy Fair in February 2008. It was released nationwide on October 14, 2008. Jim Silver, editor-in-chief of Toys & Family Entertainment magazine, said, "There's no question this toy is going to be this season's must-have toy. While past Elmos could dance, laugh, or say funny things, this Elmo has a ton of content. The movement is amazing... it makes him seem lifelike." The doll's human-like attributes, along with a video showing an Elmo Live being set on fire, inspired thought experiments about whether robotic dolls should have human rights. However, there was concern over the toy's price. The retail price was $60, "above the $50 price tag that once was the high-water mark for most toys."

References

{{reflist Elmo 2000s toys Toys based on works Sesame Street Fisher-Price Products introduced in 2008