Ellos Group is a
Swedish home shopping and e-commerce company headquartered in Borås, Sweden. Ellos Group has operations mainly in the Nordics along with other European countries.
History
Ellos was founded in 1947 by Olle Blomqvist and Lars Gustafsson. They wanted their company to be named "LO:s," from their names, but were not allowed to register the name as
LO already used it. There is a rumour that name "Ellos" was Olle's name backwards with a
genitive "s" at the end, first popularised with the widely popular Swedish talk show
Hylands hörna.
In 1978, the company moved to its current location in
Viared, 10 km west of
Borås
Borås ( , , ) is a city (officially, a locality) and the seat of Borås Municipality, Västra Götaland County, Sweden. It had 66,273 inhabitants in 2010.
Geography
Borås is located at the point of two crossing railways, among them t ...
; the new premises were inaugurated by
Carl XVI Gustaf
Carl XVI Gustaf (Carl Gustaf Folke Hubertus; born 30 April 1946) is King of Sweden. He ascended the throne on the death of his grandfather, Gustaf VI Adolf, on 15 September 1973.
He is the youngest child and only son of Prince Gustaf Adolf, ...
, the
king
King is the title given to a male monarch in a variety of contexts. The female equivalent is queen, which title is also given to the consort of a king.
*In the context of prehistory, antiquity and contemporary indigenous peoples, the ...
of Sweden.
In 1988, the ICA concern acquired the company, which then had 1 500 employees.
Between 1997-2013, Ellos was a part of Redcats, which is owned by the holding company
PPR.
Since 2013, Ellos Group is owned by the Sweden-based venture capital company Nordic Capital. Ellos is one of Scandinavia’s leading home shopping companies with an annual turnover of more than €200 million and 620 employees.
[ ]
Ellos Group offers several own brands, Ellos within apparel and home products, and Jotex within home textile and decoration. Sub-brands within Ellos include Áhkká, Staycation, Ellos On Our Terms and Ellos Home among others.
Ellos is one of the main sponsors of the
football club
Elfsborg
Idrottsföreningen Elfsborg, more commonly known as IF Elfsborg or simply Elfsborg (), is a professional football club based in Borås, Sweden, and is affiliated to the Västergötlands Fotbollförbund. They play in the Allsvenskan and have spent ...
.
References
1. http://www.svd.se/naringsliv/nyheter/sverige/nordic-capital-koper-ellos-och-jotex_7942916.svd
External links
Ellos - Official web-siteEllos.seEllos.co.ukEllos.ru
{{Authority control
Retail companies of Sweden
Retail companies established in 1947
1947 establishments in Sweden
Companies based in Västra Götaland County