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Ellis Louis Marsalis Sr. (April 16, 1908 – September 19, 2004) was an American businessman from
New Orleans New Orleans (commonly known as NOLA or The Big Easy among other nicknames) is a Consolidated city-county, consolidated city-parish located along the Mississippi River in the U.S. state of Louisiana. With a population of 383,997 at the 2020 ...
,
Louisiana Louisiana ( ; ; ) is a state in the Deep South and South Central regions of the United States. It borders Texas to the west, Arkansas to the north, and Mississippi to the east. Of the 50 U.S. states, it ranks 31st in area and 25 ...
. He was a former poultry farmer turned hotelier,
Esso Esso () is a trading name for ExxonMobil. Originally, the name was primarily used by its predecessor Standard Oil of New Jersey after the breakup of the original Standard Oil company in 1911. The company adopted the name "Esso" (from the phon ...
franchise owner and
civil rights Civil and political rights are a class of rights that protect individuals' political freedom, freedom from infringement by governments, social organizations, and private individuals. They ensure one's entitlement to participate in the civil and ...
activist.


Family

Marsalis was born in Summit, Mississippi, the son of Rosa (née Gayden) and Simeon "Simmie" Marsalis. His father had changed his surname to "Marsalis", his stepfather's surname.Stated on ''Finding Your Roots'', PBS, March 25, 2012 He was the patriarch of the renowned Marsalis musical family that includes his son, Ellis Marsalis Jr., and grandsons Wynton, Branford, Delfeayo, and
Jason Jason ( ; ) was an ancient Greek mythological hero and leader of the Argonauts, whose quest for the Golden Fleece is featured in Greek literature. He was the son of Aeson, the rightful king of Iolcos. He was married to the sorceress Med ...
. Ellis Sr. was married to Florence Robertson (Marsalis), and also has a daughter, Yvette Marsalis, of
New Orleans New Orleans (commonly known as NOLA or The Big Easy among other nicknames) is a Consolidated city-county, consolidated city-parish located along the Mississippi River in the U.S. state of Louisiana. With a population of 383,997 at the 2020 ...
. Marsalis was never a musician of any kind, but was fond of Mississippi Delta Blues.


Early life

Marsalis came to
New Orleans New Orleans (commonly known as NOLA or The Big Easy among other nicknames) is a Consolidated city-county, consolidated city-parish located along the Mississippi River in the U.S. state of Louisiana. With a population of 383,997 at the 2020 ...
in 1927 and worked for the Duplain Rhodes Funeral Home, driving a horse-drawn hearse. During
World War II World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...
, he did welding and built batteries to aid the war effort.


Hotelier

In 1943, Marsalis converted a barn on the shore of the
Mississippi River The Mississippi River is the main stem, primary river of the largest drainage basin in the United States. It is the second-longest river in the United States, behind only the Missouri River, Missouri. From its traditional source of Lake Ita ...
into the Marsalis Motel. It catered to
African-American African Americans, also known as Black Americans and formerly also called Afro-Americans, are an American racial and ethnic group that consists of Americans who have total or partial ancestry from any of the Black racial groups of Africa. ...
s, who were not allowed to stay at "whites only" New Orleans establishments under
Jim Crow The Jim Crow laws were state and local laws introduced in the Southern United States in the late 19th and early 20th centuries that enforced racial segregation, " Jim Crow" being a pejorative term for an African American. The last of the ...
—the South's
segregation Segregation may refer to: Separation of people * Geographical segregation, rates of two or more populations which are not homogenous throughout a defined space * School segregation * Housing segregation * Racial segregation, separation of human ...
laws. The hotel and restaurant quickly attracted prominent musicians, such as
Ray Charles Ray Charles Robinson (September 23, 1930 – June 10, 2004) was an American singer, songwriter, and pianist. He is regarded as one of the most iconic and influential musicians in history, and was often referred to by contemporaries as "The Gen ...
,
Cab Calloway Cabell "Cab" Calloway III (December 25, 1907 – November 18, 1994) was an American jazz singer and bandleader. He was a regular performer at the Cotton Club in Harlem, where he became a popular vocalist of the Swing music, swing era. His niche ...
,
Ruth Brown Ruth Alston Brown (; January 12, 1928 – November 17, 2006) was an American singer-songwriter and actress, sometimes referred to as the "Honorific nicknames in popular music, Queen of R&B". She was noted for bringing a popular music, pop music ...
,
Etta James Jamesetta Hawkins (January 25, 1938 – January 20, 2012), known professionally as Etta James, was an American singer and songwriter. Starting her career in 1954, James frequently performed in Nashville's R&B clubs, collectively known as the Ch ...
,
Dinah Washington Dinah Washington (; born Ruth Lee Jones; August 29, 1924 – December 14, 1963) was an American singer and pianist, one of the most popular black female recording artists of the 1950s. Primarily a jazz vocalist, she performed and recorded in a ...
, and others, as well as some of the most influential civil rights leaders of the day, including
Martin Luther King Jr. Martin Luther King Jr. (born Michael King Jr.; January 15, 1929 – April 4, 1968) was an American Baptist minister, civil and political rights, civil rights activist and political philosopher who was a leader of the civil rights move ...
, Adam Clayton Powell Jr. and
Thurgood Marshall Thoroughgood "Thurgood" Marshall (July 2, 1908 – January 24, 1993) was an American civil rights lawyer and jurist who served as an associate justice of the Supreme Court of the United States from 1967 until 1991. He was the Supreme C ...
. He was also elected President of the Nationwide Hotel Association, an organization of Southern Black hotel owners (such as Ferdinand Prout, A.G. Gaston, and Louis Mason) that he co-founded in 1963 in an effort to increase the economic power of their businesses.


Achievements

Marsalis was the first Black businessman to obtain an
Esso Esso () is a trading name for ExxonMobil. Originally, the name was primarily used by its predecessor Standard Oil of New Jersey after the breakup of the original Standard Oil company in 1911. The company adopted the name "Esso" (from the phon ...
(now Exxon) franchise in the state of Louisiana, co-owning (with William Wicker) and operating an Esso service station on the corner of what is now Claiborne and Louisiana Avenues in New Orleans. He was also the first black businessman to own a successful business in Jefferson Parish (Metairie/Shrewsbury), Louisiana. He was a lifelong member of the Republican Party, and was a delegate to the Republican Convention of 1964. He assisted David Treen's successful 1982 campaign for Governor of Louisiana. Marsalis was instrumental in the voter registration of Black residents of Jefferson Parish from 1951 to 1966. He helped finance the education of Ernest Nathan Morial ("Dutch"), the first Black student to attend the Louisiana State University Law School, who later became the first black mayor of New Orleans. Marsalis also played a role in the election of Judge Lionel Collins, the first Black Judge of the 24th Judicial District Court, in
Gretna, Louisiana Gretna is the second-largest city in, and parish seat of, Jefferson Parish, Louisiana, Jefferson Parish in the U.S. state of Louisiana. "Gretna, Louisiana (LA) Detailed Profile" (notes), ''City Data'', 2007, webpage: C-Gretna "Census ...
.


Later

The achievements of the Civil rights movement led to a decline in trade at the Marsalis Motel when hotels and motels began to accept anyone as a guest regardless of
color Color (or colour in English in the Commonwealth of Nations, Commonwealth English; American and British English spelling differences#-our, -or, see spelling differences) is the visual perception based on the electromagnetic spectrum. Though co ...
. Marsalis's Mansion (Motel) closed on 25 September 1986, and it was demolished in July 1993. The property was sold in July 2006. On January 9, 2015, the Jefferson Parish Historical Society erected an historical plaque on the former motel site, honouring Marsalis for his contributions to Jefferson Parish life and to the Civil rights movement.


References

{{DEFAULTSORT:Marsalis, Ellis Sr. 1908 births 2004 deaths People from Summit, Mississippi American hoteliers Businesspeople from New Orleans Ellis Sr. 20th-century American businesspeople 20th-century African-American businesspeople