Elliot Cecil Grainge (born 6 November 1993) is a British record executive. He is the CEO of Atlantic Music Group. The label has signed successful recording artists including

Trippie Redd Michael Lamar White IV (born June 18, 1999), known professionally as Trippie Redd, is an American rapper and singer. Born and raised in Canton, Ohio, he has contributed to the progression of emo rap and rage, a subgenre of trap music. His de ...

6ix9ine Daniel Hernandez (born May 8, 1996), known professionally as 6ix9ine (stylized in all caps and pronounced "six nine") and also as Tekashi 6ix9ine or Tekashi69, is an American rapper. His music has been marked by an aggressive style of rapping ...

Iann Dior Michael Ian Olmo (born March 25, 1999), known professionally as Iann Dior (stylized in all lowercase), is an American rapper, singer, and songwriter. He is best known for his guest appearance on 24kGoldn's 2020 single " Mood", which peaked atop ...

, and

Ice Spice Isis Naija Gaston (born January1, 2000), known professionally as Ice Spice, is an American rapper and songwriter. Born and raised in the Bronx, New York City, she began her musical career during college in 2020, after meeting record producer ...

. He is the son of record executive

Lucian Grainge Sir Lucian Charles Grainge (born 29 February 1960) is a British record executive who has served as chairman and chief executive officer (CEO) of Universal Music Group since 2010. Beginning as an A&R staffer in the late 1970s, Grainge has work ...

and is married to social media personality and model

Sofia Richie Sofia Alexandra Richie Grainge (née Richie; born August 24, 1998) is an American social media personality and model. She has been featured in campaigns by a number of major brands including Stuart Weitzman, Tommy Hilfiger, Michael Kors, and Ad ...

Early life and education

Grainge was raised in the United Kingdom. He is the son of

, and his first wife, Samantha Berg, and was raised Jewish. His father is CEO of

Universal Music Group Universal Music Group N.V. (often abbreviated as UMG and referred to as Universal Music Group or Universal Music) is a Netherlands, Dutch–United States, American multinational Music industry, music corporation under Law of the Netherlands, ...

, and he grew up as a music industry insider. Grainge moved to the United States in 2009. He attended

Northeastern University Northeastern University (NU or NEU) is a private university, private research university with its main campus in Boston, Massachusetts, United States. It was founded by the Boston Young Men's Christian Association in 1898 as an all-male instit ...

Boston Boston is the capital and most populous city in the Commonwealth (U.S. state), Commonwealth of Massachusetts in the United States. The city serves as the cultural and Financial centre, financial center of New England, a region of the Northeas ...

. As a student, Grainge ran a

bottle service Bottle service is the sale of liquor by the bottle, mostly in North American lounges and nightclubs. The purchase of bottle service typically includes a reserved table for the patron's party and mixers of the patron's choice. Bottle service ...

club promotion business for dance and hip hop venues in Boston. After graduating from Northeastern with a bachelor's degree, Grainge moved to Los Angeles, where his family lived.

Career

Grainge started the independent record label 10K Projects in 2016 in Los Angeles. His label has signed musicians such as rappers

, and Tekashi 6ix9ine, as well as the beach pop band

Surfaces A surface, as the term is most generally used, is the outermost or uppermost layer of a physical object or space. Surface or surfaces may also refer to: Mathematics *Surface (mathematics), a generalization of a plane which needs not be flat * Sur ...

. Grainge discovered some of the artists for his label on

SoundCloud SoundCloud is a German audio streaming service owned and operated by SoundCloud Global Limited & Co. KG. The service enables its users to upload, promote, and share audio. Founded in 2007 by Alexander Ljung and Eric Wahlforss, SoundCloud is ...

; he has called the online distribution platform a "cheat sheet" for finding new talent. Artists signed to Grainge's 10K Projects are distributed by Universal Music Group's

Caroline Records Caroline Records is a record label that was founded in 1973. Founded in the United Kingdom to showcase British progressive rock groups, the label ceased releasing titles in 1976 and then re-emerged in the United States in 1986. The label rel ...

. In October 2019, Grainge's 10K Projects entered a joint venture deal with music producer Taz Taylor's creative collective

Internet Money Records Internet Money Records, often credited as Internet Money, is an American record label and record producer collective. It was founded in 2015 by American record producer Taz Taylor, who is the chief executive officer (CEO). The producer collect ...

. It formed 10K Together, a charitable division of 10K Projects focused on donating to racial justice charities and black-owned businesses, in June 2020. Grainge's company acquired music label Homemade Projects in February 2022. As of December 2019, his label's artists have received 18 gold and 8

platinum Platinum is a chemical element; it has Symbol (chemistry), symbol Pt and atomic number 78. It is a density, dense, malleable, ductility, ductile, highly unreactive, precious metal, precious, silverish-white transition metal. Its name origina ...

/multi platinum singles. On 1 August 2024 it was announced that as of 1 October 2024, Grainge would be appointed CEO of Atlantic Music Group, the parent label of

Atlantic Records Atlantic Recording Corporation (simply known as Atlantic Records) is an American record label founded in October 1947 by Ahmet Ertegun and Herb Abramson. Over the course of its first two decades, starting from the release of its first recor ...

, replacing Julie Greenwald.

Personal life

On 20 April 2022, Grainge became engaged to social media personality and model

. They were married on 22 April 2023 in the south of France. In January 2024, Richie announced that she and Grainge were expecting their first child and revealed that it was a girl. Their daughter, Eloise Samantha Grainge, was born on 20 May 2024.

References

{{DEFAULTSORT:Grainge, Elliot 1993 births Living people British music industry executives 21st-century British Jews British record producers 10K Projects Atlantic Records Northeastern University alumni 21st-century British businesspeople British emigrants to the United States Businesspeople from Los Angeles Chief executives in the mass media industry British chief executives