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Ellesse is an Italian sport apparel company originally founded in 1959 in Umbria, Italy. It has been part of the British Pentland Group since 1987.
Ellesse was founded by Leonardo "Mantis" Servadio on 19 June 1959 in Perugia, Umbria, Italy. The name Ellesse derives from Servadio's initials, "L.S.", which are spoken "elle" and "esse" in Italian.
Ellesse grew in popularity during the 1970s as a producer of skiwear, such as quilted jackets and ski pants. In 1979, Ellesse's Jet Pant, a ski pant featuring padded knees and a wide lower leg to fit around a ski boot, was included in an event at the Pompidou Centre in Paris celebrating Italian design.
Another sport with which Ellesse has been closely associated since its early years is tennis. The Ellesse logo references the form of a tennis ball with the shape of the tips of a pair of skis.
Through the 1970s and 1980s, Ellesse gained a reputation for combining sportswear functionality with street-level fashion styling. It was one of the first sportswear brands to feature their logo prominently on the outside of their garments. During the mid-1980s, French designer Jean-Charles de Castelbajac worked with Ellesse, an early collaboration between a sportswear company and a fashion designer. The UK casuals adopted the brand in the 1980s as premium sportswear took off across British lad culture.
Our Brands
Retrieved 2009-11-04 It currently licenses the Ellesse brand to partners in countries around the world, who manufacture and distribute Ellesse products in their territory. In 2009, Ellesse celebrated its 50th anniversary with a party in Rome in July 2009.
Pentland Group website
{{Competitive swimwear, state=collapsed Clothing companies of Italy Sporting goods manufacturers of Italy Sportswear brands Companies based in Perugia Clothing companies established in 1959 Italian companies established in 1959 Italian brands Swimwear manufacturers
Ellesse is an Italian sport apparel company originally founded in 1959 in Umbria, Italy. It has been part of the British Pentland Group since 1987.
History
Ellesse was founded by Leonardo "Mantis" Servadio on 19 June 1959 in Perugia, Umbria, Italy. The name Ellesse derives from Servadio's initials, "L.S.", which are spoken "elle" and "esse" in Italian.
Ellesse grew in popularity during the 1970s as a producer of skiwear, such as quilted jackets and ski pants. In 1979, Ellesse's Jet Pant, a ski pant featuring padded knees and a wide lower leg to fit around a ski boot, was included in an event at the Pompidou Centre in Paris celebrating Italian design.
Another sport with which Ellesse has been closely associated since its early years is tennis. The Ellesse logo references the form of a tennis ball with the shape of the tips of a pair of skis.
Through the 1970s and 1980s, Ellesse gained a reputation for combining sportswear functionality with street-level fashion styling. It was one of the first sportswear brands to feature their logo prominently on the outside of their garments. During the mid-1980s, French designer Jean-Charles de Castelbajac worked with Ellesse, an early collaboration between a sportswear company and a fashion designer. The UK casuals adopted the brand in the 1980s as premium sportswear took off across British lad culture.
Celebrity endorsements
A number of sports celebrities have endorsed Ellesse, including tennis players Tommy Haas,Chris Evert
Christine Marie Evert (born December 21, 1954), known as Chris Evert Lloyd from 1979 to 1987, is an American former world No. 1 tennis player. Evert won 18 major singles titles, including a record seven French Open titles and a joint-record ...
, Guillermo Vilas, Boris Becker
Boris Franz Becker (, ; born 22 November 1967) is a German former world No. 1 tennis player. Becker was successful from the start of his career, winning the Wimbledon Championships at the age of 17. He ultimately won six Grand Slam singles tit ...
, Mats Wilander, Pat Cash, Arantxa Sánchez, Anna Kournikova and Jose Vilela
Jose is the English transliteration of the Hebrew and Aramaic name ''Yose'', which is etymologically linked to ''Yosef'' or Joseph. The name was popular during the Mishnaic and Talmudic periods.
*Jose ben Abin
*Jose ben Akabya
* Jose the G ...
, skiers Marc Girardelli and Jean-Luc Crétier
Jean-Luc Crétier (born April 28, 1966 in Albertville, Savoie) is a retired French World Cup alpine ski racer. He was one of the four members of the "Top Guns" team, created and trained by Serge Guillaume outwith the mainstream of the Fr ...
, and Formula 1
Formula One (also known as Formula 1 or F1) is the highest class of international racing for open-wheel single-seater formula racing cars sanctioned by the Fédération Internationale de l'Automobile (FIA). The World Drivers' Championship, ...
driver Alain Prost.
Other celebrities associated with the brand include boxer Muhammad Ali
Muhammad Ali (; born Cassius Marcellus Clay Jr.; January 17, 1942 – June 3, 2016) was an American professional boxer and activist. Nicknamed "The Greatest", he is regarded as one of the most significant sports figures of the 20th century, a ...
, Liam Smith, Natas Kaupas and Maurice Cheeks, and actors Brigitte Nielsen and Roger Moore
Sir Roger George Moore (14 October 192723 May 2017) was an English actor. He was the third actor to portray fictional British secret agent James Bond in the Eon Productions film series, playing the character in seven feature films between 19 ...
.
Ellesse also ventured into football sponsorship, and it manufactured the kits for the New York Cosmos in the 1980s.
On May 11, 2019, popular DJ Solomun can be seen wearing a black jacket sporting the Ellesse logo during his performance at Château de Chambord during the Cercle x Chambord Festival.
In October 2021, Elesse partnered with the YouTube group The Sidemen A sideman is a musician who performs live with a band of which they are not a permanent member.
Sideman or Sidemen may also refer to:
* Sidemen, Bali, a district in the Karangasem Regency of Bali
* Sideman (bishop) __NOTOC__
Sideman (or Sideman ...
in a collaboration with their own clothing brand, SDMN.
Purchase by Pentland Group
In 1994, British brand management company Pentland Group purchased 90% of the shares of Ellesse for £20 million. Pentland had been Ellesse's UK distributor since 1981. Servadio retained 10% of the shares. Pentland Group also owns other well-known sportswear brands, such as Berghaus and Speedo.Retrieved 2009-11-04 It currently licenses the Ellesse brand to partners in countries around the world, who manufacture and distribute Ellesse products in their territory. In 2009, Ellesse celebrated its 50th anniversary with a party in Rome in July 2009.
See also
* Diadora * Erreà * Fila *Kappa
Kappa (uppercase Κ, lowercase κ or cursive ; el, κάππα, ''káppa'') is the 10th letter of the Greek alphabet, representing the voiceless velar plosive sound in Ancient and Modern Greek. In the system of Greek numerals, has a value o ...
References
External links
*Pentland Group website
{{Competitive swimwear, state=collapsed Clothing companies of Italy Sporting goods manufacturers of Italy Sportswear brands Companies based in Perugia Clothing companies established in 1959 Italian companies established in 1959 Italian brands Swimwear manufacturers