Elizabeth Arden, Inc. is a major American

cosmetics Cosmetics are constituted mixtures of chemical compounds derived from either natural sources, or synthetically created ones. Cosmetics have various purposes. Those designed for personal care and skin care can be used to cleanse or protect ...

skin care Skin care is a range of practices that support skin integrity, enhance its appearance, and relieve skin conditions. They can include nutrition, avoidance of excessive sun exposure, and appropriate use of emollients. Practices that enhance appea ...

and

fragrance An aroma compound, also known as an odorant, aroma, fragrance or flavoring, is a chemical compound that has a smell or odor. For an individual chemical or class of chemical compounds to impart a smell or fragrance, it must be sufficiently vol ...

company founded by Elizabeth Arden. As of September 7, 2016, the company is a wholly owned subsidiary of Revlon, Inc.

History

Elizabeth Arden - Magazine ad - Zan-e Rooz, Issue 181 - 31 August 1968

The company was founded as ''Red Door'' salon on

Fifth Avenue Fifth Avenue is a major and prominent thoroughfare in the borough of Manhattan in New York City. It stretches north from Washington Square Park in Greenwich Village to West 143rd Street in Harlem. It is one of the most expensive shopping stre ...

in 1910. Arden's company was then sold to

Eli Lilly and Company Eli Lilly and Company is an American pharmaceutical company headquartered in Indianapolis, Indiana, with offices in 18 countries. Its products are sold in approximately 125 countries. The company was founded in 1876 by, and named after, Colonel ...

in 1971 for $38 million ($ today). Eli Lilly and Company sold Arden to Fabergé in 1987 for $657 million. Arden's cosmetics company continues to trade today, and was bought from

Unilever Unilever plc is a British multinational consumer goods company with headquarters in London, England. Unilever products include food, condiments, bottled water, baby food, soft drink, ice cream, instant coffee, cleaning agents, energy drink, t ...

in 2003 by FFI for $225 million, a New York company. They changed the company's name to Elizabeth Arden, which was publicly listed (). The company is located in

Pembroke Pines, Florida Pembroke Pines is a city in southern Broward County, Florida, United States. The city is located 22 miles (35 km) north of Miami. The population of Pembroke Pines is 171,178 as of the 2020 census. It is a suburb of and the fourth-most populous c ...

, a suburb of

Miami Miami ( ), officially the City of Miami, known as "the 305", "The Magic City", and "Gateway to the Americas", is a East Coast of the United States, coastal metropolis and the County seat, county seat of Miami-Dade County, Florida, Miami-Dade C ...

. The company continues to offer color coordinated make-up sets, as well as an extensive line of skin care products and treatments. Past 'faces' of Elizabeth Arden were

Vendela Kirsebom Vendela Maria Kirsebom (born 12 January 1967) is a Norwegian-Swedish model, television host, and actress. Early life Kirsebom was born in Stockholm, Sweden, to a Norwegian mother and a Turkish father. At the age of 13, she was discovered in ...

during the 1980s, Amber Valletta to the mid-1990s, and

Catherine Zeta-Jones Catherine Zeta-Jones (; born 25 September 1969) is a Welsh actress. Known for her versatility, she is the recipient of various accolades, including an Academy Award, a British Academy Film Award, and a Tony Award. In 2010, she was appointed C ...

. Peter W. England served as president and chief executive officer for five years, before resigning in January 2000. He was commonly credited with restoring the company's image and profits. E. Scott Beattie became the company's chief executive officer (CEO) in March 2000, until Debra Perelman took over on May 23, 2018. On December 2, 2014, the company announced Karlina Caune would be the new face of the brand. Since Arden's death, some of the company's focus has shifted to the development of a number of fragrance lines. The company's signature fragrance is called "Red Door" named after their day spas which are called "Elizabeth Arden Red Door Salons". Other fragrance within their own line are "Fifth Avenue", "Green Tea", "Provocative Woman", "Mediterranean", "Pretty", "Red Door Aura" and their newest, "Untold". The company also holds the license to

Britney Spears Britney Jean Spears (born December 2, 1981) is an American singer. Often referred to as the " Princess of Pop", she is credited with influencing the revival of teen pop during the late 1990s and early 2000s. After appearing in stage productio ...

fragrances An aroma compound, also known as an odorant, aroma, fragrance or flavoring, is a chemical compound that has a smell or odor. For an individual chemical or class of chemical compounds to impart a smell or fragrance, it must be sufficiently vo ...

, as well as the

Hilary Duff Hilary Erhard Duff (born September 28, 1987) is an American actress and singer. She is the recipient of various accolades, including seven Nickelodeon Kids' Choice Awards, four Teen Choice Awards and two Young Artist Awards. She began her act ...

Elizabeth Taylor Dame Elizabeth Rosemond Taylor (February 27, 1932 – March 23, 2011) was a British-American actress. She began her career as a child actress in the early 1940s and was one of the most popular stars of classical Hollywood cinema in the 1950s. ...

and

Mariah Carey Mariah Carey (; born March 27, 1969) is an American singer, songwriter, actress, and record producer. Referred to as the " Songbird Supreme", she is noted for her five-octave vocal range, melismatic singing style and signature use of the whi ...

fragrance collections.

Juicy Couture Juicy Couture is an American casualwear and dress clothing brand based in Arleta, Los Angeles, California. Best known for their iconic velour tracksuits which became a luxury staple in the 2000s, the company was founded by Pamela Skaist-Levy and ...

's "Viva la Juicy", "Couture Couture", and "Peace, Love & Juicy Couture", and

Justin Bieber Justin Drew Bieber ( ; born March 1, 1994) is a Canadian singer. Bieber is recognized for his genre-melding musicianship and has played an influential role in modern-day popular music. He was discovered by American record executive Scooter ...

and

Taylor Swift Taylor Alison Swift (born December 13, 1989) is an American singer-songwriter. Her discography spans multiple genres, and her vivid songwriting—often inspired by her personal life—has received critical praise and wide media coverage. Bor ...

's fragrance collections are recent additions to the Arden portfolio. In July 2012, as the first ever "Pin to give it" campaign on Pinterest, Elizabeth Arden aims to supply women with cancer with confidence-boosting make-up products. This is a part of the "Look Good Feel Better" campaign which the company has been a part of for several years. The LGFB is dedicated to helping cancer patients to manage the appearance-related side effects of cancer treatment.

Sale to Revlon

In June 2016, US cosmetics company Revlon announced its intention to buy Elizabeth Arden Inc. for US $870 million (£611m). When the deal was concluded, the company was expected to have annual gross sales of US $3 billion. On September 7, 2016, Revlon completed its acquisition of Elizabeth Arden. At the time of the merger, it was expected that E. Scott Beattie would join Revlon, Inc.’s board of directors as non-executive vice chairman and serve as a senior advisor to Fabian Garcia, Revlon’s president and chief executive officer. On November 3, 2016, Revlon’s board of directors appointed E. Scott Beattie, Elizabeth Arden’s former chairman, president and chief executive officer, to serve as a member of Revlon’s board of directors in the capacity of non-executive vice-chairman. On June 16, 2022, its parent, Revlon, filed for

Chapter 11 bankruptcy Chapter 11 of the United States Bankruptcy Code (Title 11 of the United States Code) permits reorganization under the bankruptcy laws of the United States. Such reorganization, known as Chapter 11 bankruptcy, is available to every business, whe ...

References

External links

About Elizabeth Arden
at Elizabeth Arden Inc. website {{authority control Companies based in Broward County, Florida Cosmetics brands Companies formerly listed on the Nasdaq Eli Lilly and Company History of cosmetics Miramar, Florida Perfume houses 1971 mergers and acquisitions 1987 mergers and acquisitions 2016 mergers and acquisitions Revlon Former Unilever companies Companies that filed for Chapter 11 bankruptcy in 2022