''Elite Daily'' is an American online news platform founded by David Arabov, Jonathon Francis, and Gerard Adams.
The site describes its target audience as
millennials
Millennials, also known as Generation Y or Gen Y, are the Western demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000 ...
. In addition to general news and trending topics, the site offers
feature stories and
listicles covering politics, social justice, sex and dating, women's issues, and sports. Its slogan is "The Voice of Generation Y".
History
''Elite Daily'' was launched independently in February 2012. It was purchased by
DMG Media
DMG Media (stylised in lowercase) is an intermediate holding company for Associated Newspapers, Northcliffe Media, Harmsworth Printing, Harmsworth Media and other subsidiaries of Daily Mail and General Trust. It is based at Northcliffe House in ...
in January 2015 for an estimated $50 million.
In December 2014, ''Elite Daily'' ranked as the seventh most shared site on Facebook and the fourteenth most popular US online news entity. In 2015, it was listed as one of the most prolific
Facebook content publishers.
In 2014, ''Elite Daily''s documentary team won a
New York Emmy Award
The National Academy of Television Arts and Sciences (NATAS) is an American professional service organization founded in 1955 for "the advancement of the arts and sciences of television and the promotion of creative leadership for artistic, edu ...
in Politics/Government for their short documentary ''Meet the 14-Year-Old Who Helped Legalize Medical Marijuana In NY''.
On April 17, 2017, Elite Daily was purchased from DMG by
Bustle Digital Group.
Controversies and criticism
Pseudonymous publishing
In July 2013, it was discovered that many of ''Elite Daily''
's writers were using fake names and profile photos that were actually of unrelated models. In a September 2013 interview with
TechCrunch, founder David Arabov revealed that he publishes all of his articles under the pseudonym "Preston Waters".
At least five other in-house writers were also publishing with pseudonyms. ''Elite Daily''
's staff was described in the TechCrunch article as having the belief that "there is no responsibility in telling the truth when it comes to
writer'sbyline or bio, as long as the articles themselves are accurate."
Identity theft
In July 2015,
Gawker
''Gawker'' is an American blog founded by Nick Denton and Elizabeth Spiers and based in New York City focusing on celebrities and the media industry. According to SimilarWeb, the site had over 23 million visits per month as of 2015. Founded in ...
writer Kate Knibbs discovered that her name was appearing in the byline of ''Elite Daily'' articles she had not written.
When questioned about ''Elite Daily''
's failure to authenticate the identity of the writer claiming to be Knibbs, the communications director of another DMG publication (the ''Daily Mail'') Sean Walsh suggested systemic risks of the publication's system and responded, "This is the nature of a platform that accepts contributors."
The matter was settled and Knibbs said once ''Elite Daily'' confirmed the veracity of her claims they acted in a "courteous" manner.
Sexism
Feminist blog
Jezebel has criticized ''Elite Dailys content as "misogynistic screeds". In a September 2013 article, Jezebel criticized an ''Elite Daily'' article which stated that "a woman's value depreciates over time", compared aging women to stale bread, and suggested that this was justification "compelling men to cheat". Jezebel has remained critical of ''Elite Daily'', publishing articles condemning the site and its content as recently as September 2015.
In February 2014, ''The Daily Banter'' published an article calling ''Elite Daily'' "everything that is wrong with online journalism".
While singling out the site's alleged sexism (with
listicles such as "21 Signs She's Expired" – #15 of which was "3 fingers fit"), it also criticized the site's "sweatshop" labor model of publishing content primarily by contributors whose only compensation is exposure.
In a 2015 Gawker story, writer Max Read credited ''Elite Daily'' for shifting "away from aggressively dumb misogyny" but noted that the site remained "imbecilic", "dull", and "utterly charmless and completely unredeemable".
Copyright infringement
In March 2015, photojournalist
Peter Menzel
Peter J. Menzel (born February 7, 1948) is an American freelance photojournalist and author, best known for his coverage of scientific and technological subjects. His work has appeared in many national and international publications including ' ...
sued ''Elite Daily'' for using thirty of his photos without his consent. Menzel claimed that ''Elite Daily'' not only removed a copyright notice from one of the images but also stated that the photos were "courtesy of Peter Menzel" without actually obtaining his permission.
Notable people
*Entertainer
Joe Santagato worked as a producer and editor for the company.
References
External links
*
{{Bustle Digital Group
American political blogs
American political websites
American news websites
News aggregators
Internet properties established in 2005
2005 establishments in the United States
AOL