Eliana Maria Piva de Albuquerque Tranchesi (; November 24, 1955 – February 24, 2012) was a Brazilian entrepreneur and owner of

Daslu Daslu was an upmarket multi-brand boutique-department store in São Paulo, Brazil. The boutique is known as the "fashion designers' Mecca" of Brazil as it houses more than 60 labels plus 30 store-in-stores and is the place where Brazilian social ...

, a fashion house located in

São Paulo São Paulo (; ; Portuguese for 'Paul the Apostle, Saint Paul') is the capital of the São Paulo (state), state of São Paulo, as well as the List of cities in Brazil by population, most populous city in Brazil, the List of largest cities in the ...

that specialized in international brands. She brought to Brazilian stores the brands of

Dolce & Gabbana Dolce & Gabbana (), also known by initials D&G, is an Italian Luxury goods, luxury fashion house founded in 1985 in Legnano by Italian designers Domenico Dolce and Stefano Gabbana. The house specializes in ready-to-wear, handbags, accessories, ...

Giorgio Armani Giorgio Armani (; born 11 July 1934) is an Italian fashion designer and a billionaire. He first gained renown working for Cerruti 1881. He formed his company, Armani, in 1975, which eventually expanded into music, sport, and luxury hotels. By 200 ...

Louis Vuitton Louis Vuitton Malletier SAS, commonly known as Louis Vuitton (, ), is a French Luxury goods, luxury fashion house and company founded in 1854 by Louis Vuitton (designer), Louis Vuitton. The label's LV monogram appears on most of its products, ...

Christian Dior Christian Ernest Dior (; 21 January 1905 – 24 October 1957) was a French fashion designer and founder of one of the world's top fashion houses, Dior, Christian Dior SE. His fashion house is known all around the world, having gained promi ...

Prada Prada S.p.A. (, ; ) is an Italian luxury fashion house founded in 1913 in Milan by Mario Prada. It specializes in leather handbags, travel accessories, shoes, ready-to-wear, and other fashion accessories. Prada licenses its name and branding ...

Chanel Chanel ( , ) is a French luxury fashion house founded in 1910 by Coco Chanel in Paris. It is privately owned by French brothers, Alain and Gérard Wertheimer, through the holding company Chanel Limited, established in 2018 and headquarte ...

Burberry Burberry Group plc is a British luxury fashion house established in 1856 by Thomas Burberry and headquartered in London, England. It designs and distributes ready to wear, including trench coats, leather accessories, and footwear. It is l ...

Salvatore Ferragamo Salvatore Ferragamo (5 June 1898 – 7 August 1960) was an Italian shoe designer and the founder of luxury goods high-end retailer Salvatore Ferragamo S.p.A. An innovative shoe designer, Salvatore Ferragamo established a reputation in the 1930 ...

Gucci Guccio Gucci S.p.A., doing business as Gucci ( , ), is an Italian Luxury goods, luxury fashion house based in Florence. Its product lines include handbags, ready-to-wear, footwear, accessories, and home decoration; and it licenses its name and ...

Fendi Fendi Srl () is an Culture of Italy, Italian luxury goods, luxury fashion house producing fur, ready-to-wear, leather goods, shoes, fragrances, eyewear, timepieces and accessories. Founded in Rome in 1925 by fashion designers Edoardo Fendi and ...

Chloe Chloe (; ), also spelled Chloë, Chlöe, or Chloé, is a feminine name meaning "blooming" or "fertility" in Greek. The name ultimately derives, through Greek, from the Proto-Indo-European root , which relates to the colors yellow and green. Th ...

Cacharel Jean Cacharel SA () is a French company of ready-to-wear clothing, perfume and accessories, founded in 1958 by Jean Bousquet. Cacharel designs are characterized by their youthful style, femininity, lightness, refinement, and use of bright colours ...

, Yves Saint Laurent,

Goyard Goyard is a French trunk maker founded in 1853 in Paris. The company originated as Maison Morel, which was later acquired by François Goyard (1828-1890), establishing the Goyard family in the trade of trunk making and luxury packing. His son E ...

Tom Ford Thomas Carlyle Ford (born August 27, 1961) is an American fashion designer and filmmaker. He launched Tom Ford (brand), his eponymous brand in 2005, having previously been the creative director at Gucci and Yves Saint Laurent (brand), Yves Sai ...

and

Tod's Tod's S.p.A. is an Italian fashion house specialized in footwear, apparel, and related accessories headquartered in Marche. It is majority controlled by businessman Diego Della Valle. Founded in 1920 by Filippo Della Valle, a cobbler, it was co ...

. Tranchesi began running Daslu in 2005, following the death of her mother (and the store's co-founder) Lúcia Piva. She eventually left the Vila Nova Conceição location and moving to a larger space on the exterior, renamed Villa Daslu.

Prison

On July 13, 2005, the Brazilian Attorney General, the IRS and the Federal Police conducted "Operation Narcissus". Tranchesi was arrested along with her brother Antonio Carlos Piva de Albuquerque and several company officials and importers related to Daslu. However, she was released shortly after testifying. In April 2008, federal prosecutors asked for Tranchesi's conviction along with six co-conspirators involved in the alleged scheme of fraudulent imports. On March 26, 2009, the Justice Department gave her the maximum sentence of 94.5 years in prison.Dona de Daslu e outros dois condenados por sonegação deixam prisão
nowiki> - Folha Online, 27 de março de 2009 The other six defendants were also convicted and all were charged with conspiracy, forgery and attempted embezzlement and consummated - lawful to import or export goods without the proper tax payments. Federal police arrested her in compliance with the court decision the same day, but the defense filed a writ of habeas corpus, and Tranchesi was released within about thirty-six hours, pending further appeal.

Personal life and death

Eliana was married to doctor Bernardino Tranchesi with whom she had three children: Bernardino, Luciana and Marcella Tranchesi. In 2006, Tranchesi revealed that she had a lung tumor removed that had metastasized in her spine and was undergoing chemotherapy and radiotherapy sessions. She died at dawn on February 24, 2012, in

Albert Einstein Hospital The Albert Einstein Israelite Hospital () is a Brazilian private hospital, located in the Morumbi district, on the south side of São Paulo. It is considered the best hospital in Latin America. In 2024 it was ranked among the top 30 best hospit ...

in São Paulo, of complications from

lung cancer Lung cancer, also known as lung carcinoma, is a malignant tumor that begins in the lung. Lung cancer is caused by genetic damage to the DNA of cells in the airways, often caused by cigarette smoking or inhaling damaging chemicals. Damaged ...

References

{{DEFAULTSORT:Tranchesi, Eliana 1955 births 2012 deaths 20th-century Brazilian businesswomen 21st-century Brazilian businesswomen Businesspeople from São Paulo Deaths from lung cancer in Brazil Brazilian businesspeople in fashion