Elgin Theater
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The Elgin Theater is a former movie theater on the corner of 19th Street and Eighth Avenue in the Chelsea neighborhood of
Manhattan Manhattan ( ) is the most densely populated and geographically smallest of the Boroughs of New York City, five boroughs of New York City. Coextensive with New York County, Manhattan is the County statistics of the United States#Smallest, larg ...
in
New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
. The theater showed films from its opening in 1942 until 1978. Its longtime manager, Ben Barenholtz, invented
midnight movie A midnight movie is a low-budget genre picture or distinctly nonmainstream film programmed for late-night screening or broadcast. The term is rooted in the practice that emerged in the 1950s of local television stations around the United Sta ...
programming for the theater. Following a full renovation, the building reopened in 1982 as a 472-seat dance theater operated by the Joyce Theatre Foundation.


History


Theater programming until 1977

The theater opened in 1942. The architect of the
Art Moderne Streamline Moderne is an international style of Art Deco architecture and design that emerged in the 1930s. Inspired by Aerodynamics, aerodynamic design, it emphasized curving forms, long horizontal lines, and sometimes nautical elements. In indu ...
style structure was Simon Zelnik. Winold Reiss was the designer. When it opened, the theater had 600 seats. The Elgin opened as a first-run cinema. In the 1950s through 1965 it presented Spanish-language cinema. In 1968, Ben Barenholtz assumed management of the theater and converted it to a repertory and art film house. The Elgin soon became noted for the innovation and variety of its programming, which ranged from revivals of classic Hollywood films; experimental works by
Jonas Mekas Jonas Mekas (; ; December 24, 1922 – January 23, 2019) was a Lithuanian-American filmmaker, poet, and artist who has been called "the godfather of American avant-garde cinema". Mekas's work has been exhibited in museums and at festivals world ...
,
Kenneth Anger Kenneth Anger (born Kenneth Wilbur Anglemyer, February 3, 1927 – May 11, 2023) was an American Underground film, underground experimental filmmaker, actor, and writer. Working exclusively in short films, he produced almost 40 works beginning i ...
, and
Andy Warhol Andy Warhol (;''Random House Webster's Unabridged Dictionary''"Warhol" born Andrew Warhola Jr.; August 6, 1928 – February 22, 1987) was an American visual artist, film director and producer. A leading figure in the pop art movement, Warhol ...
; and films by then-emerging directors such as
Jonathan Demme Robert Jonathan Demme ( ; February 22, 1944 – April 26, 2017) was an American filmmaker, whose career directing, producing, and screenwriting spanned more than 30 years and 70 feature films, documentaries, and television productions. He was an ...
and
Martin Scorsese Martin Charles Scorsese ( , ; born November17, 1942) is an American filmmaker. One of the major figures of the New Hollywood era, he has received List of awards and nominations received by Martin Scorsese, many accolades, including an Academ ...
. Around 1975, Steve Gould and Chuck Zlatkin took over management of the theater in partnership with Barenholtz and continued similar programming. With the midnight screening of
Alejandro Jodorowsky Alejandro Jodorowsky Prullansky (; born 17 February 1929) is a Chilean and French Experimental film, avant-garde filmmaker. Known for his films ''El Topo'' (1970), ''The Holy Mountain (1973 film), The Holy Mountain'' (1973) and ''Santa Sangre'' ...
's surrealist western '' El Topo'' on December 18, 1970, the Elgin became the first theater to show
midnight movie A midnight movie is a low-budget genre picture or distinctly nonmainstream film programmed for late-night screening or broadcast. The term is rooted in the practice that emerged in the 1950s of local television stations around the United Sta ...
s. Barenholtz recalled, "I was told by the experts: 'Who's going to come see a film at midnight? You're out of your mind.' But within two years, there wasn't a city in the country that didn't have a midnight movie going." ''El Topo'' premiered at The Elgin on December 17, 1970 and ran continuously seven days a week until the end of June 1971. Author Gary Lachman claims that the film '' Invocation of My Demon Brother'' (1969) "inaugurat dthe
midnight movie A midnight movie is a low-budget genre picture or distinctly nonmainstream film programmed for late-night screening or broadcast. The term is rooted in the practice that emerged in the 1950s of local television stations around the United Sta ...
cult at the theater." The theater was part of an efflorescence of revival cinema in New York City during this period. ''
The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'' film critic
Vincent Canby Vincent Canby (July 27, 1924 – October 15, 2000) was an American film and theatre critic who was the chief film critic for ''The New York Times'' from 1969 until the early 1990s, then its chief theatre critic from 1994 until his death in 2000. ...
observed, "There is a heaven for movie buffs and it could be here and now thanks to The Elgin, The Thalia, The Symphony and all those other houses that occasionally recall the past." In May 1977, while continuing to present film, the theater began to mount programs of
rock music Rock is a Music genre, genre of popular music that originated in the United States as "rock and roll" in the late 1940s and early 1950s, developing into a range of styles from the mid-1960s, primarily in the United States and the United Kingdo ...
and allied acts. These two-set evenings were produced by Bleu Ocean. There were local objections to noise from the concerts.


Gay pornography controversy

On March 20, 1977, Roger Euster, the owner of the Elgin, evicted his tenants, Gould and Zlatkin, for non-payment of rent totaling $21,393. He immediately signed a lease with Tel-a-Gay, a producer and exhibitor of gay films, who launched an all-gay-pornography program on March 21. The change inspired immediate protests by local citizens groups and picketing in front of the theater. The theater shut its doors the following day. Later that week, Euster and Tel-a-Gay President William Perry met with the community groups. They agreed to return the theater to its previous programming format on a trial basis to see if the operation could be sustained on the income.


Conversion to a dance theater

By late 1978, the theater had stopped showing films and was for sale. It was purchased in early 1979 by the Eliot Feld Ballet with the intention of converting it to a theater for smaller dance companies. The building reopened in 1982 as the 472-seat
Joyce Theater The Joyce Theatre Foundation is a leading presenter of dance in New York City and nationally. It is runs, in part, from the Joyce Theater, a 472-seat dance performance venue located in the Chelsea, Manhattan, Chelsea neighborhood of Manhattan in ...
. Philanthropist LuEsther Mertz underwrote the purchase of the theater in 1979, at a cost of $225,000. The renovated facility was named for her daughter, Joyce, to honor this contribution.


See also

* 1942 in architecture * List of theaters in New York


References

;Notes {{reflist


External links


Joyce Theater site



Illustrations of original design of theater
1942 establishments in New York City 1978 disestablishments in New York (state) Chelsea, Manhattan Cinemas and movie theaters in Manhattan Former cinemas and movie theaters in New York City Eighth Avenue (Manhattan) Moderne architecture in New York City