''Elephant'' is the title of a

British British may refer to: Peoples, culture, and language * British people, nationals or natives of the United Kingdom, British Overseas Territories, and Crown Dependencies. ** Britishness, the British identity and common culture * British English ...

public information film Public information films (PIFs) are a series of government-commissioned short films, shown during television advertising breaks in the United Kingdom. The name is sometimes also applied, ''faute de mieux'', to similar films from other countries, ...

about the importance of wearing a

seatbelt A seat belt (also known as a safety belt, or spelled seatbelt) is a vehicle safety device designed to secure the driver or a passenger of a vehicle against harmful movement that may result during a collision or a sudden stop. A seat belt redu ...

in the rear of a

car A car or automobile is a motor vehicle with wheels. Most definitions of ''cars'' say that they run primarily on roads, seat one to eight people, have four wheels, and mainly transport people instead of goods. The year 1886 is regarded as t ...

. It was first broadcast in 1993 and continued until 1998, when it was replaced by the ''

Julie Julie may refer to: * Julie (given name), a list of people and fictional characters with the name Film and television * ''Julie'' (1956 film), an American film noir starring Doris Day * ''Julie'' (1975 film), a Hindi film by K. S. Sethumadhava ...

'' campaign. The film, shot entirely in black and white (save for a streak of red in the closing shot), shows four friends driving along an ordinary street. The driver and the passenger sitting behind him are not wearing their

s. When the car crashes into another vehicle ahead, computer imagery shows the unrestrained back seat passenger morphing into an

elephant Elephants are the largest existing land animals. Three living species are currently recognised: the African bush elephant, the African forest elephant, and the Asian elephant. They are the only surviving members of the family Elephantidae ...

to demonstrate that in a collision at 30 miles per hour, a passenger not wearing a seatbelt can be thrown forward at the force of 3 and a half tons, equivalent to an

charging directly at the person in front. The weight of the "elephant" forces the driver through the

windscreen The windshield (North American English) or windscreen (Commonwealth English) of an aircraft, car, bus, motorbike, truck, train, boat or streetcar is the front window, which provides visibility while protecting occupants from the elements. ...

, and the front seat passenger gapes in horror as the camera closes in on the driver's body and the wreckage of the car. This was the last

about

s to use the

Clunk Click Every Trip "Clunk Click Every Trip" is the slogan of a series of British public information films, commencing in the summer of 1970 presented by Shaw Taylor, then in January 1971, starring Jimmy Savile. The BBC adapted Savile's slogan for the title of his ...

slogan, here abbreviated to an onomatopoeic "Clunk Click" appearing in time with the soundtrack.

External links

The film itself.
1993 films Public information films British documentary films 1990s educational films 1990s British films British educational films {{1990s-UK-film-stub